Retail Industry Publications

Find the best retailer publications to amp up your business

Retail is a fast-paced competitive business that requires its players to possess a true work ethic to be successful. One of the easiest and most accessible ways to stay on top of your game is by regularly reading retail industry publications. Mandatory reading for the industry's elite can come in a number of forms, from a longstanding retail journal to a trusted retail book.

You can use free retail magazines to gather insights on store organization, check on market statistics and find economic indicators for the industry. When choosing which publications to add to your research arsenal, consider the following:

1. Blanket retail industry publications should provide comprehensive coverage of the industry complete with breaking news and how-to information.
2. Retail publications that gather insights from executives are some of the best tools for helping you reach the top.
3. Sector-specific retail industry publications zone in on important sub-topics in the industry, such as Internet retail and mass marketing.
   

 

Find retail trade journals that provide useful general information

Look to these retail publications for up-to-the-minute news and information affecting your retail business.
Try: Stores is a comprehensive blanket retail journal for general retail news as well as in-depth features on issues facing facets of the retail industry. Retailing Today is a frequently published journal of retail that's a reliable 24-hour news source for the retailing industry.

Read retail publications geared toward executives

Retail executives hold the keys to a successful retail venture, and often share their experiences and secrets in retail publications. Look to executive-focused publications for the secrets to making it into the CEO's chair.
Try: Chain Store Age is a monthly retail magazine for retail executives that covers retail technology, store planning, marketing and more. Integrated Solutions for Retailers is a retail magazine that aims to help retail executives make operational and technology decisions for their retail company.

Find retail publications that cater to specific sectors of the industry

Internet and mass marketing retail are two burgeoning sectors of the retail industry. The successes--and failures--of these two sectors should be closely watched in retailer publications by all members of the retail industry.
Try: Internet Retailer is a retail book that caters to the specific needs of retail companies that operate exclusively or almost entirely on the Internet. Mass Market Retailers caters to the needs of drug stores and other chain establishments.

 

• Aside from using retail publications to help you gain an edge in the industry, use commercial retail magazines to place your products. Magazines that rely heavily on retail product placement are great places for ads--or press coverage.

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