Retail Trade Show Exhibit

Make your retail trade show exhibit work for you

By Nikki Wheeler

The ultimate goal of a retail trade show setup is to show what your business has to offer, attract new customers and increase sales. Your retail trade show booth will be crammed into one space with countless competitors, so it is important to have a great exhibit that demonstrates the professionalism of your retail business and the unique qualities of your products and services.

It is essential that you make the most of your presence at the trade show with the best retail tradeshow display you can have. When shopping around for your exhibit, remember these key characteristics:

1. Your retail trade show booth should grab attention.

2. The retail trade show display needs to be informative.

3. Demonstrate your professionalism with the retail trade show setup.

Look at pop-up retail trade show displays

A pop-up retail portable trade show exhibit comes is made of either fabric, plastic or vinyl covered lightweight frames making them easy to transport. They are also very quick to set up and take down. This is the best option for retailers that attend many trade shows throughout the year.
Try: Ace Exhibits offers entire pop-up display packages, just parts or accessories. Superior Displays offers many styles of pop-up displays that are searchable by price range.

Consider the advantages of panel retail trade show displays

Panel displays are usually made of fabric panels that are placed next to one another to create walls. They are sturdy, durable, and offer a variety of ways to set them up. They can be more costly than pop-up displays and harder to set up and transport, but are very versatile for a retail booth that must accommodate dynamic product lines.
Try: Smash Hit Displays and Tradeshow Stuff offer a huge selection of sizes, colors and configurations of panel displays.

Use table-top retail trade show displays

A table-top retail trade show display board consists of fabric, plastic or cardboard panels that sit on top of a booth or table. They are good for a quick set up or limited space, or can be used in conjunction with other displays. Table-top displays are a good place to start for a limited budget.
Try: Mod Displays have a selection of affordable, durable and unique table-top displays. ACI Design has a wide variety that are searchable by price range.

Don't overlook retail trade show display table covers

A retail trade show booth can be a high-quality technical masterpiece, or it may be as simple as a table cloth thrown over a folding table. Many trade show organizers offer the tables, but don't overlook the importance of using a tables cloth or cover with your business name printed on it.
Try: Get quality table covers printed with your business name from Superior Displays, or choose from a lot of different designs from Identity Link.

Think about a custom retail trade show design

While custom design may be quite an investment, but will probably be worth it if retail trade shows are critical to your business. Working with a custom designer will highlight your business's strengths and camouflage your weaknesses, as well as open up the opportunity for use of unique materials and components.
Try: Order custom display designs online from Apple Rock, Design Function or Gilbert Displays.

Invest in high quality packing and storage materials in order to extend the life of your retail trade show booth.
Save money with retail trade show rentals or used displays.