- Displaying news headlines or content from other Web sites on your site
- Improving search engine visibility for your Web site or blog
- Automatically notifying your customers about new content on your site
Action Steps
The best contacts and resources to help you get it done
Determine the content you wish to syndicate
RSS is a quick and easy way to distribute or "push" your content to subscribers. Your feeds could include product news, announcements, press releases or new blog posts.I recommend: Mnot.net offers an RSS tutorial and suggestions for RSS content.
Create and publish your feed
Your Web site's content management system or your blog publishing software may already have a built-in option to generate an RSS feed. Otherwise, there are several feed providers you can use.I recommend: FeedForAll is an inexpensive and user-friendly RSS feed creation tool. Others include Simplefeed and PRESSfeed.
Publicize/promote your feed
Include a "subscribe" or RSS button to your site or blog. Be sure to register your feed with various RSS directories.I recommend: You can download the ubiquitous "RSS" button at FeedForAll. Submit the feed to RSS directories and search engines with KSoft's RSS Submit software. Review a large RSS directory at the RSS Specifications site.
Use tools to optimize your RSS feeds
Use RSS feed validators to determine if your feed is valid, meaning it has been translated to code so it works properly. You don't need to know code, you simply enter the address of your feed and the "validator" does the rest.I recommend: Validate your feed with RSS Validator or Feed Validator. Lockergnome features tips and techniques.
Track your feed
Need to know how many people are subscribing to your RSS feed? Measurement and analytical tools are available from several resources.I recommend: SyndicateIQ offers management and measurement of syndicated content. Nooked can also track results of an RSS campaign.
Tips & Tactics
Helpful advice for making the most of this Guide
- Your feed title is your headline and your hook. Use it to attract interest.
- A description is your "teaser" copy that should convince the reader to click through to the full article or entry.
- Include an image or graphic to make your feed more visually compelling.
- Be sure to subscribe to your own feed so you can see how it looks.
- Include "AddToMyYahoo" and "MyMSN" buttons on your site to expand distribution.
RSS Content Providers Resources
Find RSS Content Providers. Search listings and reviews of retailers, specialists and services in your area.
JustClickLocal.com
Find RSS Content Providers. Search listings and reviews of retailers, specialists and services in your area.
JustClickLocal.com
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