RV Manufacturers News and Trends

Get on board with RV manufacturers news and trends

This $14 billion industry comprises fewer than 150 recreational vehicle manufacturers, including builders of motorhomes, travel trailers and truck campers. Get to know this industry as more baby boomers release pent-up demand for economic travel options with purchases and rentals.

Collect revenue either from tourism or direct product sales, as market research studies report RV family trips are less expensive than other vacations studied, even with the cost of RV ownership and fuel. This frees up money otherwise spent on airfare, hotels and restaurants. Learn about the industry from three perspectives:

1. Get the most recent industry news about RV manufacturers

2. Learn more about recreational vehicles with product reviews

3. Understand the draw of camps and parks through destination previews

 

See the big picture from the RV manufacturer perspective

While fewer than one in ten U.S. households own an RV, the typical owner is a married homeowner under 50 years old-a highly desirable target audience. Get a handle on this relatively compact industry with a couple of key links.
Try: As the primary trade association for the industry, the Recreational Vehicle Industry Association (RVIA) membership comprises about 98% of all RVs manufactured in the United States. Their site provides market data, promotes the industry and provides inspection and education program for members. The primary trade magazine for the industry, RV Trade Digest reports on the business news and events for the industry.

Find out what typical customers of recreational vehicle dealers look to buy

With fewer than 1,500 recreational vehicles to choose from, narrow down the recommended models to home in on where consumers will most likely spend their budget when it's time to buy or upgrade their RV.
Try: The RV Consumer Group rates RVs and gives down-to-earth explanations of common industry terms and provides other free information on motorhome news, customer needs and more. A coalition of RV manufacturers, component suppliers, dealers and campgrounds developed the Go RVing site where dealers can get the latest information on the industry through blogs, a newsletter and an Industry Only section just for dealers, campground operators and state associations.

Map out where all those camper vans are headed

Campers have over 16,000 campgrounds to settle on, from bare lots to golf resorts and health spas. Typical amenities include swimming pools, game rooms, playgrounds and snack bars. Find out more about the public and private campgrounds in your area and develop a strategy to locate and capture tourist dollars.
Try: TrailBlazer magazine's website offers a directory to Thousand Trails and NACO campgrounds around the U.S, along with membership news and subscription to Trailblazer. Find a new park and review parks through consumer blogs, newsletter information and more at The National Association of RV Parks and Campgrounds (ARVC) GoCampingAmerica.com site.

 

• RV manufacturing companies, RV dealers and component suppliers don't have the lock on revenue. Companies catering to custom recreational vehicles can generate income by refurbishing or upgrading current RV's.

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