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Guides & Articles on Advertising Agencies

Marketing Mix Essentials for Startups

Give your budding business a boost with marketing and advertising

By Frances Sharpe

So you've got the greatest product or service in the world. Unless people know about it, your business will fizzle. Marketing and advertising is how you spread the word about what your company has to offer, and marketing services are a top priority for any new business. Once you embrace that concept and learn the ABC's of the marketing mix, you'll be laying the foundati...

Planning an Outdoor Ad Campaign

The sky's the limit when you take your advertising to the great outdoors.

By Jenni Simcoe

When you think of outdoor advertising campaigns, billboards are probably the first thing that comes to mind. But while billboard advertising is a great way to get your message out, you should also take advantage of the numerous other types of out-of-home advertising that can pay off in big ways. A well-planned outdoor campaign can: Inform consumers about products, services or eve...

Hiring a Full-Service Advertising Agency

What you need to know before putting your company's image in an agency's hands

By Toni Klym McLellan

As your business grows – and your marketing becomes more focused and polished – it may come time to step up to hiring a full-service advertising agency. Full service ad agencies can: Relieve some of your marketing burden, leaving more time to attend to other vital tasks. Offer experienced and professional suggestions for improving your company's public profile. M...

Planning a Radio Advertising Campaign

Rush hour commutes provide a captive audience for your message

By Jenni Simcoe

Radio advertising can open the doors of your business to new customers; introduce events, new products and services; and repetitively brand your business. Before you run out and purchase a 30-second spot, you need to determine the five W's about your campaign, including: Who is your target market? What will your advertising copy communicate? When is the most effective time to r...

Getting Your Ads Produced

Careful planning is the key to effective advertising

By Lou Bortone

Producing advertising for your business can be an intimidating task. The cost, the creative execution and the media placement options are all key considerations, but start with the basics: What are you advertising and why are you advertising? Three questions you need to answer before you produce your ads are: What is your marketing objective? Who is your target audience? What is t...

Tracking Your Advertising Response

Smart choices in future advertising depend on past performance of ads

By Jenni Simcoe

Whether your company name is on a billboard, a zippy radio spot, a paid search engine listing or a print ad in a magazine, you need to be able to track the response. By doing so, you can discover which ads are working, where to invest more advertising dollars and what needs to hit the chopping block. Tracking ad response is only the first step; you need to determine which ads con...

Writing Great Web Site Copy

Internet copywriting tips that boost sales and increase traffic

By Linda Formichelli

Your Web site copy is more important than you think. Great copy is a powerful tool that will sell your products and services and can even boost traffic to your site. Understanding how Web surfers read Web pages is key to coming up with killer copy. Web site visitors tend to skim pages, scanning them quickly for the products or information they want. Your job is to write copy that...

Marketing in Your Local Community

Take advantage of numerous affordable ways to market your business locally

By Lou Bortone

For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities. The keys to effective community marketing can be summed up with three guidelines: Get local: target your marketing efforts down to the neighborhood level Get i...

Media Buying

Ensure a successful advertising campaign by choosing the right media

By Sheila Callahan

The success of your advertising often comes down to smart media buying. Choosing the right venues for your ads and getting the best prices can mean the difference between a ho-hum campaign and one that gets results. Too often, media buying is hit or miss. Ads are placed simply because a salesperson calls. But without a plan, your efforts are likely to fail. Effective media buying...

Monitoring Your Advertising Results

Create consistently successful response rates

By Amy Gesenhues

No matter how big or small your advertising budget, make every dollar count. Depending on your audience and product offering, you may choose traditional media outlets like outdoor advertising, radio and television spots, print ads and direct mail. While online advertising options have effective tracking capabilities, measuring and monitoring traditional advertising is not as easy. ...

Using and Making Infomercials

Tell your product's story in order to turn more prospects into customers

By Matt Alderton

Few consumers will admit to watching infomercials—those 30-minute TV commercials peddling everything from kitchen appliances to beauty creams—let alone to buying from them. What consumers say and what they do are, however, are two different things. The fact is, infomercials give entrepreneurs the chance to tell their product’s story, to not only say what it does, ...

Transit Advertising

Take your message to the streets

By Jenni Simcoe

Your customers are everywhere and you should be there with them. The most public way to advertise your business is to take it to the streets—literally. Transit advertising includes putting your marketing message on or in buses, taxis, trucks, subways, trains or planes. It also includes advertising in bus terminals, at bus stops, in subways stations, in train stations and in a...

Full Service Advertising Agencies in New York

Get started with successful ad campaigns with big ideas from ad agencies in New York

By Jenni Simcoe

Advertising agencies in New York are synonymous with Madison Avenue. But many full service advertising agencies in New York City and New York State aren’t located on Madison Avenue. In fact, many smaller New York advertising agencies located outside New York City have the skills to take your campaign to the masses. Full service advertising agencies are creative powerhouses th...

Advertising Software

Centralize everything from production to media buying with advertising software solutions

By Jenni Simcoe

Advertising software programs can help manage a small firm’s in-house advertising efforts or can help manage an ad agency. A growing number of advertising software providers are entering the market to provide solutions to handle the complexities of running advertising campaigns. That’s good news for advertisers and ad agencies.Software for advertising agencies helps str...

Full Service Advertising Agencies in Washington, DC

Get started with successful ad campaigns with big ideas from ad agencies in Washington, DC

By Jenni Simcoe

Advertising agencies in Washington, DC are known for their political know-how. Although many full service advertising agencies in Washington, DC cater to the campaign crowd, many others target a vast array of markets and industries — both large and small.Full service advertising agencies are creative powerhouses that handle all types of advertising, including television comme...

Automotive Advertising Agencies

Get your advertising campaign into gear by hiring the right auto ad agencies

By Jenni Simcoe

Automotive advertising — when it’s done right — can put your auto business in the fast lane. That’s where automotive advertising agencies come in. These experts understand the industry and more importantly, consumers. With the right automotive advertising agency in your corner, you can create ads that connect with your target market. Automotive advertising i...

Creating a Successful Print Advertisement

Print Ads - Alive and Still Selling to Readers Near You

By Julia Hyde

The print ad is not dead. Although some people will tell you otherwise. If they do, they're wrong. In 2003 advertisers spent nearly $60 billion to place ads in magazines and newspapers - more than five times the amount spent on Internet advertising in the same year. And if that's not confirmation that the print ad is alive and still selling, I don't know what is.So how ...

Health Care Advertising Agencies

Find healthcare advertising agencies for your medical company

By Jorie Mark

Advertising agencies aren't just for selling beer and dishwashing liquid. There are specialized healthcare advertising agencies and medical advertising agencies that deal specifically with promoting healthcare products and services. Individuals with expertise in healthcare marketing usually have a strong working knowledge of the science behind the products they promote and the ...

African-American Advertising Agencies

Using African American Advertising Agencies to Reach African American Consumers

By Kimberly Ben

As the African American population continues to grow, it is important that advertising professionals have a clear understanding of market trends and how they affect their consumers. Businesses looking for ways to connect with African-American consumers can turn to the leading African American focused agencies to help them communicate their message effectively, especially if they pl...

Insurance Marketing

Insurance sales marketing strategies that turn your business into a success

By KB Gibson

Insurance marketing is a means to gain the notice of a specific audience. After all, insurance is a product that everyone needs, for life, autos, homes, businesses, equipment and disability. It’s a huge market with scads of competition from other insurance agents. You need more than insurance postcards to gain notice in today’s market. Build your insurance business by: ...

Advertising Agencies for Hospitality and Lodging

Let advertising agencies work their magic on advertising for hotels

By KB Gibson

No one knows the hospitality and lodging industry like you, particularly the specifics of your own business. You know the benefits that keep customers coming back. However, wouldn’t it be nice to see some growth in your client base? Take your knowledge, and combine it with an advertising agency that knows what works in advertising, and you have a winning combination. The lodg...

Aerial Display Advertising Services

Using airplane banners to get your message across

By Brenda Lee

The sky's the limit when it comes to using aerial display ads to promote your product or service. Whether circling a stadium during a huge sporting event, coasting along the beach on a hot summer day or hovering over city traffic during rush hour, aerial advertising is a great way to ensure your message is seen and remembered by thousands of potential customers.Aerial display a...

Full-Service Advertising Agencies

Score big with consumers with full-service ad agencies

By Nikki Davis

Full service advertising agencies help you influence the purchasing behavior of your customers. You have a product, they have know-how on how to help you sell it. Your full-service ad agency will help you capture the attention of your consumer, and they give you a means to leave a lasting impression with your audience.Full-service advertising agencies will help you determine your t...

Print Ad Buying and Placement

Achieve marketing success through print ad placement

By Nate Waymire

Print advertising campaigns are an ideal way to promote the goods or services your company offers. Ad placement in magazines allows your business to target specific demographics. According to one source, it's estimated that there are around 160,000 magazines published around the world. That's an astounding number of publications in which your company can buy print ads. When...

Advertising Agencies for Financial Services

Let everyone know your name with financial advertising agencies

By KB Gibson

Advertising firms for financial services are nothing new in the banking industry. Service industries like banks must compete against other related businesses. Advertising puts your name in the public eye, because you want people to think of your business when they have financial needs. Bank advertising agencies have the knowledge and experience in both advertising and financial ser...