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Guides & Articles on Advertising Agencies
Advertising Agencies for Financial Services
Let everyone know your name with financial advertising agencies
Advertising firms for financial services are nothing new in the banking industry. Service industries like banks must compete against other related businesses. Advertising puts your name in the public eye, because you want people to think of your business when they have financial needs. Bank advertising agencies have the knowledge and experience in both advertising and financial...
Advertising Agencies for Hospitality and Lodging
Let advertising agencies work their magic on advertising for hotels
No one knows the hospitality and lodging industry like you, particularly the specifics of your own business. You know the benefits that keep customers coming back. However, wouldn’t it be nice to see some growth in your client base? Take your knowledge, and combine it with an advertising agency that knows what works in advertising, and you have a winning combination. The...
Advertising Agencies for Politics
Advertising agencies for politics increase candidate exposure in key media markets
Advertising agencies for politics are a powerful way to market political candidates for local, state and national campaigns. With their vast resources, political advertising companies have the skills and experience to generate positive publicity for candidates.From print advertising to television advertising to Internet advertising, political advertising agencies use a variety of...
Advertising Software
Centralize everything from production to media buying with advertising software solutions
Advertising software programs can help manage a small firm’s in-house advertising efforts or can help manage an ad agency. A growing number of advertising software providers are entering the market to provide solutions to handle the complexities of running advertising campaigns. That’s good news for advertisers and ad agencies.Software for advertising agencies helps...
Aerial Display Advertising Services
Using airplane banners to get your message across
The sky's the limit when it comes to using aerial display ads to promote your product or service. Whether circling a stadium during a huge sporting event, coasting along the beach on a hot summer day or hovering over city traffic during rush hour, aerial advertising is a great way to ensure your message is seen and remembered by thousands of potential customers.Aerial display...
African-American Advertising Agencies
Using African American Advertising Agencies to Reach African American Consumers
As the African American population continues to grow, it is important that advertising professionals have a clear understanding of market trends and how they affect their consumers. Businesses looking for ways to connect with African-American consumers can turn to the leading African American focused agencies to help them communicate their message effectively, especially if they...
Automotive Advertising Agencies
Get your advertising campaign into gear by hiring the right auto ad agencies
Automotive advertising — when it’s done right — can put your auto business in the fast lane. That’s where automotive advertising agencies come in. These experts understand the industry and more importantly, consumers. With the right automotive advertising agency in your corner, you can create ads that connect with your target market. Automotive advertising...
Creating a Successful Print Advertisement
Print Ads - Alive and Still Selling to Readers Near You
The print ad is not dead. Although some people will tell you otherwise. If they do, they're wrong. In 2003 advertisers spent nearly $60 billion to place ads in magazines and newspapers - more than five times the amount spent on Internet advertising in the same year. And if that's not confirmation that the print ad is alive and still selling, I don't know what is.So how...
Full Service Advertising Agencies in New York
Get started with successful ad campaigns with big ideas from ad agencies in New York
Advertising agencies in New York are synonymous with Madison Avenue. But many full service advertising agencies in New York City and New York State aren’t located on Madison Avenue. In fact, many smaller New York advertising agencies located outside New York City have the skills to take your campaign to the masses. Full service advertising agencies are creative powerhouses...
Full Service Advertising Agencies in Washington, DC
Get started with successful ad campaigns with big ideas from ad agencies in Washington, DC
Advertising agencies in Washington, DC are known for their political know-how. Although many full service advertising agencies in Washington, DC cater to the campaign crowd, many others target a vast array of markets and industries — both large and small.Full service advertising agencies are creative powerhouses that handle all types of advertising, including television...
Full-Service Advertising Agencies in California
How to get the most from California advertising agencies
Advertising agencies in California take promoting your small business to a new level. Every business needs advertising to ensure your target consumer finds your product or service. You can advertise yourself with low-cost fliers and posters or giveaway merchandise, but sometimes this isn't enough.Consider full-service advertising agencies in California to take over the...
Getting Your Ads Produced
Careful planning is the key to effective advertising
Producing advertising for your business can be an intimidating task. The cost, the creative execution and the media placement options are all key considerations, but start with the basics: What are you advertising and why are you advertising? Three questions you need to answer before you produce your ads are: What is your marketing objective? Who is your target audience? What is...
Health Care Advertising Agencies
Find healthcare advertising agencies for your medical company
Advertising agencies aren't just for selling beer and dishwashing liquid. There are specialized healthcare advertising agencies and medical advertising agencies that deal specifically with promoting healthcare products and services. Individuals with expertise in healthcare marketing usually have a strong working knowledge of the science behind the products they promote and the...
Hiring a Full-Service Advertising Agency
What you need to know before putting your company's image in an agency's hands
As your business grows – and your marketing becomes more focused and polished – it may come time to step up to hiring a full-service advertising agency. Full service ad agencies can: Relieve some of your marketing burden, leaving more time to attend to other vital tasks. Offer experienced and professional suggestions for improving your company's public profile....
Insurance Marketing
Insurance sales marketing strategies that turn your business into a success
Insurance marketing is a means to gain the notice of a specific audience. After all, insurance is a product that everyone needs, for life, autos, homes, businesses, equipment and disability. It’s a huge market with scads of competition from other insurance agents. You need more than insurance postcards to gain notice in today’s market. Build your insurance business by:...
Marketing in Your Local Community
Take advantage of numerous affordable ways to market your business locally
For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities. The keys to effective community marketing can be summed up with three guidelines: Get local: target your marketing efforts down to the neighborhood level Get...
Media Buying
Ensure a successful advertising campaign by choosing the right media
The success of your advertising often comes down to smart media buying. Choosing the right venues for your ads and getting the best prices can mean the difference between a ho-hum campaign and one that gets results. Too often, media buying is hit or miss. Ads are placed simply because a salesperson calls. But without a plan, your efforts are likely to fail. Effective media...
Monitoring Your Advertising Results
Create consistently successful response rates
No matter how big or small your advertising budget, make every dollar count. Depending on your audience and product offering, you may choose traditional media outlets like outdoor advertising, radio and television spots, print ads and direct mail. While online advertising options have effective tracking capabilities, measuring and monitoring traditional advertising is not as easy....
Planning a Radio Advertising Campaign
Rush hour commutes provide a captive audience for your message
Radio advertising can open the doors of your business to new customers; introduce events, new products and services; and repetitively brand your business. Before you run out and purchase a 30-second spot, you need to determine the five W's about your campaign, including: Who is your target market? What will your advertising copy communicate? When is the most effective time to...
Print Ad Buying and Placement
Achieve marketing success through print ad placement
Print advertising campaigns are an ideal way to promote the goods or services your company offers. Ad placement in magazines allows your business to target specific demographics. According to one source, it's estimated that there are around 160,000 magazines published around the world. That's an astounding number of publications in which your company can buy print ads....
Television Ad Buying and Placement
Buying a television advertisement doesn't have to break your budget
Buying TV advertising doesn't have to strain your budget, contrary to popular belief. In fact, buying television advertising can be a smart investment for your company, gaining you local or even national exposure. But you have to be smart in choosing the best avenue to get that exposure. If you are a small to mid-sized company, your targeted audience may only be a few...
Tracking Your Advertising Response
Smart choices in future advertising depend on past performance of ads
Whether your company name is on a billboard, a zippy radio spot, a paid search engine listing or a print ad in a magazine, you need to be able to track the response. By doing so, you can discover which ads are working, where to invest more advertising dollars and what needs to hit the chopping block. Tracking ad response is only the first step; you need to determine which ads...
Transit Advertising
Take your message to the streets
Your customers are everywhere and you should be there with them. The most public way to advertise your business is to take it to the streets—literally. Transit advertising includes putting your marketing message on or in buses, taxis, trucks, subways, trains or planes. It also includes advertising in bus terminals, at bus stops, in subways stations, in train stations and in...
Using and Making Infomercials
Tell your product's story in order to turn more prospects into customers
Few consumers will admit to watching infomercials—those 30-minute TV commercials peddling everything from kitchen appliances to beauty creams—let alone to buying from them. What consumers say and what they do are, however, are two different things. The fact is, infomercials give entrepreneurs the chance to tell their product’s story, to not only say what it does,...
Writing Great Web Site Copy
Internet copywriting tips that boost sales and increase traffic
Your Web site copy is more important than you think. Great copy is a powerful tool that will sell your products and services and can even boost traffic to your site. Understanding how Web surfers read Web pages is key to coming up with killer copy. Web site visitors tend to skim pages, scanning them quickly for the products or information they want. Your job is to write copy...
