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Guides & Articles on Advertising
Getting Started in Advertising
Basic steps to make advertising work for your new business
By Frances Sharpe
Getting started in advertising can seem overwhelming to new business owners. If you aren't careful, you can end up spending too much money on the wrong type of advertising, and not achieve the desired results. Before you start advertising, answer these questions: What is your expected response? Who is your target audience? What is the best way to reach your audience? How often...
Coping with Seasonal Sales Swings
Strategies to help your business survive the ups and downs
By Carol Smalley
Most businesses experience swings in income. For some enterprises, such as those that sell holiday products or rely on seasonal tourist traffic, the fluctuations can be wild. Although you may be more worried about surviving the low periods when sales sink, the busy times can prove to be just as much of a threat to your business. Staffing shortages or inventory delays can compromise...
Surveying Your Customers
Find out who's buying from you and what makes them happy
By Jennifer Mattern
One of the most basic tools in market research for any business is the customer survey. Surveys allow your business to learn not only about the demographics of your target market, but also allow you to get into the heads of your customers to find out what they like and don't like about your business, products, or services. There are a few different types of customer surveys: De...
Producing a Television Ad
How to create TV commercials that make an impact
By Lou Bortone
Producing a television ad can seem a daunting and expensive task. Fortunately, with today's easy access to TV production tools, creating a TV spot is well within your reach. One caveat: While making a TV ad can be relatively easy, producing a GOOD one is much more challenging. Don't get so caught up in the production process that you lose sight of your advertising objecti...
Retail Advertising
Reaching qualified prospects is the key to boosting traffic and sales
By Marcia Layton Turner
There may be as many advertising options available as there are potential customers, which is both the good news and the bad. With so many alternatives, it can be difficult to choose the advertising outlet that will work best for your retail business. Although there are many varieties, the major categories of advertising opportunities are: Print: newspapers, magazines, newslette...
Automotive Dealership Marketing Online
How to promote your auto dealership on the Web
By Grant W. Repsher
Automotive dealership marketing is a competitive business. The trend in the industry is toward consolidation, meaning that there are now fewer nameplates (individual dealerships) out there and many more dealership groups. These groups tend to have large marketing departments and budgets at their disposal, giving them an edge over the smaller players. However, even the smallest &quo...
Advertising in Newspapers
Newspapers are an effective, inexpensive way to reach a mass audience
By Matt Alderton
In a world that’s filled to the brim with new media, it’s easy to forget about the old. But traditional media is far from dead. In fact, for small businesses in particular, it’s still very much alive. That’s because tried-and-true methods of advertising tend to be more affordable, more accessible and oftentimes more effective. And nothing is more tried and t...
Advertising in Magazines
Glossies can help you target more effectively and sell more efficiently
By Matt Alderton
The world these days is a fast-paced place. As such, businesses are hard-pressed to find consumers willing to slow down long enough to hear what they have to say. But that’s exactly what most of them need—new customers who will stop and not just consume their message, but digest it. That’s what marketing is all about. Lucky for advertisers, in a world of high-spee...
Marketing: Top 10 Small Business Marketing Mistakes
Getting the Best Bang for Your Marketing Dollar
By Kimberly Dawson
Marketing is a contest for people's attention. Traditional mass marketing fights for people's attention by interrupting them. A 30-second spot interrupts your favourite TV show, a telemarketer calls right when you are sitting down to dinner. In the past, this has been quite effective. But now, there's been a paradigm shift. There's too much information - too much go...
Media Planning Software
How your computer can help keep your small business organized and profitable.
By Shannon Ambroson
Media planning software helps you plan your media articles and advertisements, allows you to keep track of which ads you place, how much they cost and also how well they perform for your business. Media buying software is a computer program that lets you monitor your purchases and helps you decide what plans will best promote your business for the least amount of money. You can adv...
Advertising Jobs
It's not as hard as you may think to get jobs in advertising
By Shannon Tani
Advertising jobs are highly sought after. After all, who hasn't seen a commercial and thought to themselves, "Hey, I could do that!"The good news is that jobs in advertising are much easier to come across than you may have thought. With the right education and dedication, you will easily be able to start your career in advertising.If you are interested in advertising ...
Human Resources Advertising and Marketing
Human resources advertising and marketing is a booming business
By Angela Roe
Marketing for human resources has become a business in itself. Finding the perfect people to staff your HR department is critical in the long-term success of your company, which makes advertising for human resources even more important than ever. HR advertising strategies are specifically designed to draw in the recruiters and trainers you need. Learn about the strengths and weakne...
Online Ad Traffic Measurement
Try a variety of online advertising measurement tools to gauge accuracy
By Aileen Harris
Online ad traffic measurement terms have evolved over the years from hits to page views to unique visitors to time spent. Trouble is, without industry standards, there is still no sure way to account for accurate website traffic and, in turn, be accurately measuring online advertising traffic.Despite the imprecision of online ad traffic measurement tools, you still need to employ m...
Food and Beverage Advertising and Marketing
Small restaurant owners must use their food and beverage advertising dollars wisely
By Jeff Landry
Food and beverage advertising is a virtual requirement for small restaurants. No matter how delicious your food, how amiable your staff, or how potent your potables, it's all for naught if no one knows you exist. The biggest mistake a restaurant can make is skimping on food and beverage marketing.Food and beverage promotions may seem unnecessary to some small restaurant own...
Advertising Salary Tools
How to provide fair yet competitive salaries in advertising
By Trisha Schulz
Advertising compensation should line up with your business plan and strategies, as it impacts recruitment, retention and job performance for your sales staff. Make an analysis of your current compensation system your starting point. From there, you can determine pay structures and develop pay ranges through survey sources. With a compensation and advertising salaries system in plac...
Online Advertising Consultants
Maximize your ad dollars by using an Internet advertising consultant
By Sandy Crouch
Online advertising consultants know that the goal of any small business owner is to achieve maximum return on their investment. Now more than ever, consumers are turning to the Internet to shop, find information and communicate; you need online advertising consulting firms to help you develop a marketing campaign that allows you to connect with your target market and not break the ...
Industrial Advertising and Marketing
Find an industrial advertising and marketing company to help promote your products and services
By Nadine Skinner
If your business focuses on industrial services or products, you will need industrial advertising and marketing campaigns to successfully gain customers and promote your business. Various advertising companies cater specifically to industrial businesses. These companies have expertise in the marketing and advertising for industrial goods and industrial services. You can easily find...
Online Advertising Production
How to use Internet ad production to market your business
By KB Gibson
Creative advertising allows the small business to take advantage of Internet advertising through various platforms, from interactive messages to broadband video platforms. A Wharton Business School study showed that video was 3 times more effective than text online. With approximately $20 billion spent annually on Internet advertising, online advertising is an important segment for...
Industry Specific Advertising and Marketing
Use industry specific advertising and marketing to increase your company's client base
By Nadine Skinner
For the best advertising and marketing campaigns for your business, look to industry specific advertising and marketing agencies. Industries that focus their work on a specific industry will have more experience in that industry than, an advertising or marketing agency that promotes a wide variety of industries. Work with these industry specific marketing and advertising agencies t...
Mural Advertising Production Services
Use wall mural advertising to promote your business
By Nadine Skinner
If you wish to promote your business to a large audience in a dramatic way, consider wall mural advertising and mural advertising art. Mural advertising firms can create indoor or outdoor advertising murals or wallscapes tailored to the advertising and marketing goals of your business. Mural ads make your business easily visible to a large audience, which can help improve your clie...
Financial Services Advertising and Marketing
Use a financial advertising agency to attract clients and improve your business
By Nadine Skinner
Financial services advertising and marketing campaigns are crucial to helping you gain clients and promote your financial services business. Various advertising and marketing agencies cater specifically to businesses in the financial services industry. These agencies have expertise in the marketing and advertising for financial services. You can easily find the agency that will bes...
10 Ways to Build Links and Increase Web Site Traffic
Use these ways to get more traffic and increase your search engine rankings for SEO and Internet Marketing.
By JR Lang
Link building not only benefits SEO but at the same can be a good source of direct traffic. SEO is the process of getting ranked high in search engine results (SERPS) for respective keywords. Google Webmaster Tools says that in order to gain SERPS you should have high quality sites linking to yours.Two Most Popular Types of Links:1. Reciprocal - A reciprocal link is where you excha...
Online Yellow Pages
How to use an online Yellow Pages directory to find what you're looking for
By Shannon Ambroson
An online Yellow Pages phone book is an online directory of businesses listed by phone number, address and industry. Your phone company probably gives you a large bulky phone book with a printed Yellow Pages directory annually with your phone subscription.The online version includes all the same information but adds more information, such as website addresses, banner advertisements...
Advertising Events
Get the inside info on advertising industry events
By Sharon Cullars
Advertising industry events are great venues for advertising insiders to network with associates and interact with corporate sponsors. They also provide opportunities to exchange ideas and generate or solidify deals. With the growing focus on Internet marketing and new media, online advertising events and mobile advertising events are becoming commonplace. In addition, agency insid...
Advertising Education and Training
Ace your advertising education and training
By Nikki Davis
Advertising education and training is imperative to succeeding in the business world. You can use the knowledge that you acquire to work for a firm or organization that specializes in corporate advertising, or use your advertising education towards your own small business. Design your own ads, compose your own jingles or generate your own website. You can do it all with the right a...
