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Guides & Articles on Customer Loyalty Programs
Building Customer Loyalty
Reach out to your customers in order to retain them
Over three-quarters of U.S. consumers carry at least one loyalty card, according to business intelligence company Jupiter Research. Is that card yours? If not, don't fret. A business can't buy its customers' loyalty — it must earn it. Building trust among customers and clients will keep them coming back for more. And when they do, your business will see big...
Customer Loyalty Programs Key Terms
Understanding customer loyalty programs key terms can help your CRM program succeed
Many businesses use customer relationship management (CRM) systems to maintain customer loyalty. If you are using CRM or any other type of customer loyalty program, you should have a good understanding of customer loyalty programs key terms. While some terms, such as customer service, are self-explanatory, others may not be so obvious. But once you fully understand the concepts...
Customer Loyalty Programs News and Trends
Find out what's new with loyalty rewards programs
Loyalty incentive programs are nothing new. Ever since man made his first sale, he’s been looking for ways to get repeat business. Rewarding customer loyalty is a time-honored way to get that repeat business. What's changing in customer loyalty rewards programs is the number of benefits involved in joining customer loyalty programs, for both the business owner and...
Making the Most of Customer Loyalty Programs
Maximize the potential of your customer loyalty programs
Making the most of customer loyalty programs should be a high priority for your business, if you have such a program in place. Whether you choose one of the small business loyalty programs or programs for large business offered by loyalty card program vendors, there are a number of things you can do to make the customer loyalty rewards unique to your business and profitable for...
