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Guides & Articles on Direct Mail
Direct Mail Basics
Determine how direct mail marketing will help your business grow
Direct mailings are a marketing gimmick used to attract more potential customers to your business. While this advertising campaign may not reach as many people as a television or magazine ad, it provides a more reasonable alternative for small businesses on a tight budget. Additionally, other advertising mediums have a broader outreach that can lead to overwhelming results that...
Direct Mail Key Terms
Learn the key terms associated with direct mail
Direct mail is a popular way for businesses to advertise their products or services. However, business owners that are new to direct mailing should pay attention because it's easy to spend a lot of money without seeing the results that you'd like. The copywriting on your mailing will determine the response rate. The better the copy, the higher the response rate. It's...
Direct Mail: An Overview
Find helpful information and advice for your direct mail advertising campaign
Effective Direct Mail Marketing
Get the maximum impact from direct mailings
Even though direct mail is considered "junk mail" by some consumers, direct marketing gets the word out to your targeted recipients quickly and effectively. But as with any form of marketing, the key to success is to work smart. It wouldn't do any good to send information directed toward 20- to 40-year-old moms to a 73-year-old grandfather. To get the most from your...
Finding a Direct Marketing Mailing List
The right direct mailing list can target your most profitable customers.
A good mailing list is the key to any successful direct-marketing campaign. You can develop one of your own as you grow and acquire customers, but you can also rent or lists from numerous brokers and vendors. Marketing lists typically cost from about $40 to over $100 per thousand names for one-time use. Some lists are available for an outright buy. Mailing list must-haves...
Mailing Lists Key Terms
Master mailing lists key terms to reach your target audience
Mailing lists can be an effective and affordable way to promote your business. Mailing lists help to keep in contact with your current customers or to get in touch with new potential leads. However, the services surrounding marketing mailing lists can be confusing. There are traditional lists, online lists and many list-related services. Learning basic mailing lists key terms...
Making the Most of Mailing Lists
Make the most out of mailing lists by increasing their worth to you and your customers
Mailing lists can be valuable to any business owner or marketer. However, you can increase their worth by using them in alternative but beneficial ways. Simply sending out your company name and address to names on the list doesn't help the mailing list live up to its potential.Making the most of mailing lists is easy, though. Just think outside of the box (or in this case,...
Using Mailing Lists
Make using mailing lists part of your standard marketing strategy
Lots of business owners have mailing lists but, unfortunately, don't know how to use them. They fail to realize that using mailing lists means more than just sending out the standard business letter. Instead, mailing lists are a great way to market and advertise your business as well as mail customers about regular business affairs. Business mailing lists may be hard to...
