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Guides & Articles on Direct Mail
Effective Direct Mail Marketing
Get the maximum impact from direct mailings
By Jeanni Brosius
Even though direct mail is considered "junk mail" by some consumers, direct marketing gets the word out to your targeted recipients quickly and effectively. But as with any form of marketing, the key to success is to work smart. It wouldn't do any good to send information directed toward 20- to 40-year-old moms to a 73-year-old grandfather. To get the most from your d...
Direct Mail Basics
Determine how direct mail marketing will help your business grow
By Michelle Cramer
Direct mailings are a marketing gimmick used to attract more potential customers to your business. While this advertising campaign may not reach as many people as a television or magazine ad, it provides a more reasonable alternative for small businesses on a tight budget. Additionally, other advertising mediums have a broader outreach that can lead to overwhelming results that you...
Direct Mail News and Trends
Find helpful information and advice for your direct mail advertising campaign
By Michelle Cramer
One of the simplest and most cost effective ways to reach your target market is by using direct mail. Business owners send out letters, postcards and brochures to a select target market to personalize advertisements for products and services and to offer specials to get people in the door. Direct mail marketing companies provide design, production and mailing services, or your busi...
Making the Most of Mailing Lists
Make the most out of mailing lists by increasing their worth to you and your customers
By Samantha Gonzales
Mailing lists can be valuable to any business owner or marketer. However, you can increase their worth by using them in alternative but beneficial ways. Simply sending out your company name and address to names on the list doesn't help the mailing list live up to its potential.Making the most of mailing lists is easy, though. Just think outside of the box (or in this case, ...
Using Mailing Lists
Make using mailing lists part of your standard marketing strategy
By Samantha Gonzales
Lots of business owners have mailing lists but, unfortunately, don't know how to use them. They fail to realize that using mailing lists means more than just sending out the standard business letter. Instead, mailing lists are a great way to market and advertise your business as well as mail customers about regular business affairs. Business mailing lists may be hard to com...
Direct Mail Key Terms
Learn the key terms associated with direct mail
By Shannon Tani
Direct mail is a popular way for businesses to advertise their products or services. However, business owners that are new to direct mailing should pay attention because it's easy to spend a lot of money without seeing the results that you'd like. The copywriting on your mailing will determine the response rate. The better the copy, the higher the response rate. It's al...
Mailing Lists Key Terms
Master mailing lists key terms to reach your target audience
By A Antonow
Mailing lists can be an effective and affordable way to promote your business. Mailing lists help to keep in contact with your current customers or to get in touch with new potential leads. However, the services surrounding marketing mailing lists can be confusing. There are traditional lists, online lists and many list-related services. Learning basic mailing lists key terms ...
