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Guides & Articles on Direct Marketing

Postcard Printing

How to find competitive bids on postcard design and printing

By Dave Chartock

Many small businesses turn to postcards as an alternative to the high-cost of display advertising, Yellow Pages ads or full-blown direct mail pieces. Small businesses use postcards as part of a direct mail marketing campaign to help promote their business, events or reach a targeted audience. Once you've decided postcards are the way to go: Find out when, where and how to use p...

Mailing List Software

Done right, direct mail still delivers a big bang for your buck

By Ned Averill-Snell

The Internet notwithstanding, direct mail remains one of the most effective tools for growing your business, and you'll find no shortage of software and services to help you design, generate and deliver a direct marketing campaign. These tools can help in many ways, such as ensuring that your mailing qualifies for US Postal Service bulk discounts. Still, it's not so much ...

Using Direct Response TV Ads

Retailers wont bite? Take your sales pitch directly to consumers, instead

By Matt Alderton

Everyone has seen them: Short television commercials peddling everything from the world’s sharpest knives and the country’s newest exercise devices to nostalgic music anthologies and all-inclusive family vacations. They’re everywhere. Why? Because they work. Known as direct response ads, these TV commercials are persuasive and—thanks to the 1-800 numbers for...

Online Maps for Small Businesses

Make sure your store or office shows up when people do local search via maps

By Greg Brown

Think your yellow pages listing matters? Then get ready to worry about a whole new category of business directories -- online maps. Theoretically, these flashy new interactive maps can bring you new business. But, they can be notoriously incomplete or just plain wrong.That doesn't mean you have to live with bad data. It's important to be proactive. Chances are, most people ...

Voice Marketing

Voice broadcasting services can connect you with customers and prospects en masse

By Matt Alderton

When it comes to generating sales leads, few techniques are more effective -- and also more dreaded -- than cold calling. Luckily, voice marketing services, also called voice broadcasting services, offer phone-shy business owners a chance to reap the rewards of cold calling without the awkward conversations.Voice marketing is the process of using a computerized message delivery sys...

Guerilla Marketing

How to use experimental advertising to promote your business

By Shannon Ambroson

Guerilla marketing is an aggressive, unconventional way of promoting your business with a very low budget. Marketers spend time, energy and creativity rather than money to promote your product or service.Guerilla marketing-- the very definition of trend setting alternative promotion-- is great for small businesses. You measure your success in profits, not sales, and focus on ...

Direct Marketing Consultants

Work with a direct marketing consulting company to increase profits and brand recognition

By Nate Waymire

Direct marketing consulting optimizes your company's advertising campaign. Direct marketing consulting firms provide the best plan to promote your product or service because they understand how to reach the right customer segment or demographic. A properly defined customer segment consists of many individuals with similar needs. Direct marketing specialists define your potentia...

Do Not Call List

How to use the Federal Do Not Call list

By Lesley Graybeal

The national Do Not Call list was updated in 2007 to include stricter regulations protecting individuals who do not wish to be contacted by telemarketers. Recent legislation also ensures that your placement on the Do Not Call registry is permanent and will not expire.You can place any number - a home phone number, business number or cell phone number - on the list, which acts as a ...

Direct Mail Equipment

Market your business efficiently with the right direct mail equipment

By Nikki Wheeler

Direct mailing is a very effecting marketing tool and finding the right direct mail equipment will make the job much easier. It is a great way to reach a target market quickly and for a cheap price. Once direct mailing has been established as an effective way for you to get more business and you see direct mailing as a long-term solution, it may be in your best interest to invest i...

Do Not Call Lists

Purchase do not call lists to target viable sales opportunities

By Kim Hill

Save your business, time and expense when you purchase national do not call lists. A do not call list registry is an important part of any marketing business. Calling someone on the do not call list can cost you money because the government has imposed fines that can affect your business. A telemarketing do not call list is essential so that your company is safe from fines and foll...

Making the Most of Postcard Printing

Ways to get the most out of the cost of custom business postcards

By M. Worcester

There are many factors to consider when planning a postcard design. Whether you choose to go with a business postcard service or produce and mail your own postcards, you need to make decisions, many of which affect the cost as well as the effectiveness of your postcard mailing.The following choices affect the cost of business postcard printing and mailing:1. The size of the postcar...

Postcard Printing Basics

Get your postcard printed online with postcard printing basics

By M. Worcester

Postcard printing is all about finding the best way to order a postcard from one of the many online printing firms on the Internet. Websites make it easy to obtain custom printed marketing pieces, including postcards, without leaving your office. You can choose a website that offers pre-designed templates, create the postcard file yourself on your computer or use a printer that has...

Direct Marketing Key Terms

Increase your business know-how by understanding direct marketing key terms

By Andrea Townsley

Direct marketing, by definition, is any type of marketing that targets potential customers directly. This can be direct mail, email, telemarketing or any other type of advertising campaign that is guaranteed to reach these customers. Reception is not guaranteed with methods such as television and radio advertising.Understanding direct marketing key terms can help you better design ...

Pricing and Costs of Direct Marketing

Set a budget for your company's direct marketing campaign

By Andrea Townsley

There are many forms of direct marketing, but the most common is direct mail. Using this method, you create a letter, postcard or package to send out to customers in your target market. Prices vary for each form, with postcard marketing being the least expensive. Sending packages with samples is the most costly. You can target consumer markets as well as do B2B direct marketing. Re...

Fax Broadcasting Basics

Learn about fax broadcasting basics to increase fax blasting success

By Kristen McClung

Fax broadcasting, often called fax blasting, is an effective way to get your marketing message out to hundreds of current and potential clients simultaneously. Although email is more widely used than faxes for general communication, a broadcast fax is a more productive and persuasive way to send marketing information. Most email solicitation is perceived as SPAM, which means it goe...

Making the Most of Fax Broadcasting

ncrease marketing success by making the most of fax broadcasting

By Kristen McClung

Fax broadcasting is an effective and economical way to get your marketing message out to hundreds of current and potential clients simultaneously. In addition to basic fax broadcast services, there are several advanced applications that can help your business increase fax blasting success.By making the most of fax broadcasting resources and applications, you can maximize your marke...

Using Direct Marketing Software

Use direct marketing software to enhance your marketing efforts

By Moira K. Wiley

Direct marketing software can make communicating with your current and prospective customers much easier. You can develop direct marketing initiatives in a variety of ways, direct marketing software can help you not only decide which is best for your goals, but also design the collateral.Direct marketing software options include direct email software, database management marketing ...

Direct Marketing Software Education and Training

Invest in direct marketing software education and training to maximize profits

By Samantha Gonzales

Direct mail software is a big part of an online business's success. Direct email software helps simplify the direct marketing application task of reaching many prospects and customers at once and in a cost-effective, fast way. Direct marketing tools like this have a great effect on target markets and usually end up padding profit margins.Luckily, direct mail marketing programs ...

Guerilla Marketing Education and Training

Use guerilla marketing tactics to raise your company's profile without draining its bank account

By Lea Terry

Guerilla marketing tactics were introduced over 20 years ago, and though guerilla marketing has become a buzzword, a complete guerilla marketing definition is difficult to put together. Guerilla marketing strategies emphasize creativity over spending, making the concept ideal for small businesses and start-ups. A business can benefit from guerilla marketing ideas at any stage,...

Postcard Printing Key Terms

Understand postcard printing key terms for better direct mail marketing

By Tai G.

If you are a business owner who wants to market your business with a direct mail postcard, then it is necessary for you to understand postcard printing key terms. The printing process is a very complex business, and extends from pre-press to printing. To get the desired printing result, you need to set up your files the right way. Even if you decide to have the pre-press done by th...

Guerilla Marketing Key Terms

Talk like a veteran when you know the slang of guerilla marketers

By John Williams

The phrase “guerilla marketing,” commonly misspelled "gorilla" marketing or sometimes referred to as Gmarketing, conjures up highly trained operatives sneaking into a high-traffic area, launching an avant-garde promotion, then melting back into the background leaving bystanders dazed and amused. While unconventional tactics that get your company noticed may ca...

Direct Marketing Education and Training

Web resources for direct marketing training

By J. Stoltzfus

As the general public gets inundated with ads on a daily basis, direct marketing is fast becoming a necessity for any business that wants to reach its "real" customers--that is, those who are qualified, who have bought in the past or who have any kind of connection to the company or product. Businesses routinely work with direct marketing companies to get direct marketing...

Fax Broadcasting Key Terms

Learn the terms associated with fax broadcasting before you start

By Shannon Tani

Even though email broadcasting is very popular, many companies still prefer to send fax broadcasts to their customers. Fax broadcasts do not end up in a spam folder, making it more likely that its intended recipient will actually receive the fax. If you're just getting started in fax broadcasting, there are a number of terms that you should know to help you do the job right. Fo...

Direct Marketing Software Key Terms

Learn about direct marketing software key terms