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Guides & Articles on Email Marketing
E-mail Lists Key Terms
Learn the important words for e-mail marketing
Marketing through e-mail lists is an excellent way to get your message out to thousands of customers at the push of a button. However, it's very important that you understand all of the rules associated with e-mail marketing because breaking them could have costly legal ramifications. It's a good idea to start with knowledge of the key terms. Spam is illegal, for example,...
Email Marketing 101
How to get started *right* in email marketing
If you're just getting started in email marketing, there are all kinds of technical issues you'll need to know about getting HTML email newsletters properly designed and coded. Then there are spam laws you need to follow, spam filters to work around, and blacklists you'll need to avoid. Oh yeah, then there's the actual content you'll need to write!
Email Marketing Key Terms
Email marketing key terms offer valuable information for industry professionals and beginners
Email marketing allows for individuals, businesses and entities to get word out about their products and/or services in an effective format. However, as with other industries in the business world, there are certain key terms and concepts applicable to email marketing that help better define the industry. For more information on email marketing and how it works, consider improving...
Email Marketing News and Trends
Be a front runner in business email marketing systems by staying informed
Web-based marketing today is a competitive business. Companies are making a business out of email marketing alone with training, forums, RSS feeds, analytics and templates.To be successful, you need to know as much or more than the competition about email marketing trends and techniques. That is why you can find active email marketing solutions forums online, and up-to-date...
Email Marketing without Spamming
Basics to conducting a permission email campaign
The popularity of email marketing as an effective online tool for businesses, organizations, associations and other groups to directly communicate with mass numbers of people continues to grow. One popular question we answer frequently is “how do I email my customers without spamming them?”“Permission email marketing” describes the practice of regularly...
Email White List
Discover why your company needs to be on an email white list
If companies send email invoices, newsletters, and customer correspondence, an email white list is very important. An email white list directory is a list of email addresses from which one wishes to receive messages. Because many companies now give consumers the option of going paperless, it is very important that customers receive email notice of bills and other business properly...
Finding Email Marketing Lists
Your email marketing efforts are only as good as the names on your list
Getting the best results from your email marketing campaign depends on having the best names on your email marketing lists. Emailing to the wrong people can anger potential customers and violate tough anti-spam laws. To stay out of trouble: Send email only to "opt-in" subscribers, that is, recipients who choose to be on your list Give recipients the option to...
List Cleaning Services Basics
Cleaning lists keeps your marketing efforts current and sparkling
If you market your business via email, phone or mail, you likely rely on a clean mailing list to communicate with current and potential customers. Lists provide contact information and names of customers and potential customers. The problem with lists is that they are often used automatically, without much checking of their veracity, and become outdated quickly as contacts move....
List Cleaning Services Education and Training
Learn effective techniques and applications of an email list cleaning service
Having organized, clean email lists are important for individuals as well as professionals and businesses. Benefits of email cleaning actions and programs are long withstanding and many options are effective in email list cleaning. Untidy email accounts take up time, money and resources which otherwise may not need to be spent. It is vital to businesses that they learn to create a...
List Cleaning Services Key Terms
These key terms will help you spring clean your list of contacts
Whether you have email lists, telemarketing lists, mailing lists, or other marketing lists... list cleaning services are an important way to ensure that the contact information is still accurate. There are many list cleaning companies out there, so these key terms can help you understand your options and help choose the service best suited for your business.
List Cleaning Services
List cleaning service make your marketing efforts sparkle
You rely on contacts to send out your marketing messages, and when those contacts become outdated you need list cleaning services. Businesses lose money when marketing messages are sent to the wrong people, but unless you update your mailing lists, that is exactly what happens. Regular mailing list cleansing helps keep your contact information up-to-date and your target marketing...
Making the Most of Email Lists
Increase your bottom line with email list marketing
An email list can help you keep in contact with your customers. This is vital to the success of any business. Not only online companies should be concerned about email lists. They are just as effective with brick and mortar companies as well.Making the most of email lists involves taking things to the next level. You can use your bulk email list simply to contact your company with...
Marketing by Email
Get wired for more sales with email marketing tactics
Whether you run a brick-and-mortar business or an online concern, email marketing can increase sales, build your brand and strengthen customer relationships. That's a lot of benefit from a marketing tactic that's relatively inexpensive, instantly available and quick to administer. Most email marketing falls into one of four types: Retention email for building customer...
Opt In Email Marketing Education and Training
Expand your advertising capabilities with opt-in email marketing
Opt-in email lists can expand your capabilities of marketing. Whether you have never used email marketing before or you have a regular email you send out each month, you can always find ways to improve it or discover something new to learn.You may find one part of opt-in email advertising comes easy to you, but another part takes more time. With opt-in email marketing education...
Supplies for Email Lists
Simplify marketing to your email lists with specialized supplies
It's no secret that having a responsive email list can boost your sales, but having the right supplies for email lists can make your advertising campaigns even more effective. Email lists are a great way to market your product, keep in touch with your customers and make more sales. Having the right tools for the job is the key to a successful campaign.When thinking about the...
Training for Email Marketing
Email marketing companies today require competitive training
Email marketing systems today are sophisticated. It may appear at a quick glance as business as usual—shoot off a quick friendly email, make contact and create interest or sell a product. You must remember that the average person sees thousands of advertisements daily. An email marketing company needs all the help they can get. You don’t need to learn the hard way by...
Tuning Up Your Email Marketing Message
How to identify and optimize the high profile elements of your email message
You've set up your email marketing software (or service). You have your subscribers ready. Now you're finally ready to tune up the part of your email marketing that will inspire action and build relationships. The important front line to your entire direct electronic marketing plan: the email message.This is a very critical point in your email efforts. The same...
Using Opt-In Email Marketing
Use opt-in email marketing to ensure the best leads for your business
Opt-in email marketing is a great way to reach future customers who want to do business with you. Using opt-in email marketing means that you can bypass other types of targeted lists which may contain the email addresses of people who aren't interested in your product. Creating and using opt-in email lists for your business involves establishing a process to collect the email...
