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Guides & Articles on Gift Cards

Writing and Using Customer Thank You Cards

Personally thanking valued clients is a simple and powerful marketing tool

By Meagan Francis

Business success in a small company often hinges on making personal connections. Unfortunately, in our fast-paced, technology-centered world, many of us forget to express thanks to the people who support our business with a personal note, rather than an email or voicemail message. Customer thank-you notes aren't just a great way to show appreciation — they can be a valuable ...

Showing Customer Appreciation

Say it with flowers, gift baskets or tickets to a game

By Linda Formichelli

Many businesses take their customers for granted: They supply them with a product or service and get paid in return. The end. But our customers are doing us a favor — after all, they could easily buy that product or service from someone else. So thank them for your business. Showing appreciation to your customers: Gives them positive feelings about you, your business and your...

Gift Baskets for Business Giving

Choosing the perfect — and appropriate -- way to thank valued clients

By Toni Klym McLellan

Who doesn't enjoy receiving a well-stocked gift basket? Whether seasonal or offered as a special shout-out to a vendor who went above and beyond, gift baskets are a great way to show appreciation. Make sure your gratitude doesn't get lost in a pile of crumpled cellophane and ribbon by following some basic business gifting etiquette and by finding the best gift basket retail...

Gift Certificates for Small Businesses

Draw in more business with corporate gift certificates

By Melissa Haveman

Many small businesses, particularly those that offer a service or specialty products, can benefit by having business gift certificates available to customers. Whether you choose paper or business gift cards, your customers will be able to give your services as gifts to their family members and friends. Gift certificates for business make good sense for a number of reasons. You can ...

Hanukkah Cards

Market your business with custom Hanukkah greeting cards

By Dorothy Bland

Holidays are one of the best times to market your services to current clients and potential new clients, and Hanukkah card designs can be used to do just that. For the small business professional, Hanukkah cards give you the chance to form a personal connection with clients that you rarely see and say "thank you" for their business. Unlike other forms of mail contact, cus...

Holiday Cards

Spread holiday cheer to your business associates and clients through business holiday cards

By Jeanne Dininni

Holiday cards are a great way to show the people with whom you do business that they are important to you. Clients, customers and business associates alike will appreciate the remembrance, and bonds may even be forged with new prospects that you've been hoping to win. Personalized business holiday cards or cards which contain your logo can make even better holiday gifts, since ...

Graduation Cards

Graduation greeting cards can mean a mint for stationary stores

By Nikki Davis

Like Christmas, graduation season rolls around every year, and parents all over this country seek out graduation cards. For those in the stationary and card stores, this can mean an increase in business on those particular items during the graduation season.As retailers, you can offer graduation announcement cards, graduation greeting cards, graduation thank you cards, printable gr...

Basics of Business Thank You Cards

Show appreciation and gain loyalty with thank you cards

By Rhyah Fletcher

Sending personalized thank you cards is a dying art. However, the feelings that come when you know you're appreciated remain the same. By using thank you cards for business, you can show appreciation for clients and employees, earning loyalty from both.There are some thank you cards basics you should follow when writing a business thank you card. Unlike writing a thank you note...

Pricing and Costs of Thank You Cards

Show professional appreciation by budgeting for business thank you cards

By Rhyah Fletcher

One small investment that can have a big return is thank you cards for business. Managers, employers, small business owners and job hunters should all research the pricing and costs of thank you cards. Depending on the size of your business, you may need a small or medium budget set aside for a continuous supply of cards.The pricing and costs of thank you cards depends on the custo...

Making the Most of Holiday Cards

How to choose the right holiday cards for your business

By Emily Lugg

Holiday cards are a great way of letting loyal customers and potential business relationships alike know that you are thinking of them and appreciate them. A simple card at the holidays can serve as both a thank you as well as a reminder of the good service you have provided to customers over the past year. Being strategic about your company's holiday card is important when mak...

Gift Baskets News and Trends

Keep up with current gift basket offerings to provide merchandise customers want

By Denise Ryan

When customers come to your gift basket company to satisfy their corporate or personal gift giving needs, ensure you provide the goods they’ll be proud to present. Whether you stock food gift baskets, novelty baskets or everything in between, staying apprised of gift baskets news and trends will help you increase sales with sought-after contents, presentations and sentiments....

Making the Most of Gift Baskets

Find ways to cut costs and encourage additional gift basket purchases to increase profits

By Denise Ryan

Making the most of gift baskets in your inventory not only means cutting the cost of producing them, but also increasing profits with an expanded selection and sales of related items. Whether you cater to customers looking for corporate gift baskets for clients and employees or those in need of gifts for special occasions, uncover new methods to boost sales and expand your clientel...

Using Gift Certificates

Gift certificates for business are a quick and easy way to show your appreciation

By M. Krasniak

A corporate gift certificate makes a great gift for your employees or customers for any occasion. Whether you want to say thank you or happy holidays, consider using gift certificates the next time you are looking for something special to hand out. It is a good idea to purchase gift cards for stores and retailers that offer a wide range of products, as everyone has varying tastes w...

Pricing and Costs of Graduation Cards

Assess the investment required in stocking graduation greeting cards in your store

By Airaj Fatimah

If you run a party supply or stationery store, consider investing in graduation greeting cards. With the wide variety of educational options available today, graduations can occur year-round, making graduation announcement cards a profitable investment. Expand your graduation cards offerings by stocking graduation thank you cards as well.By determining the pricing and costs of grad...

Graduation Cards Designer Education and Training

Learn the best way to create and order graduation cards

By M. Worcester

The variety of online vendors that sell custom cards and invitations have made graduation cards designer education and training simple. You can sit at your computer and choose the elements and put them together to make a unique card all your own.The specific actions taken to create a card vary depending on the method you choose for printing your cards. Follow these steps to create ...

Saving Money on Holiday Cards

Get the most from your advertising dollars by spending wisely on holiday cards

By Casey Holley

Holiday cards are a way to show business contacts and customers good will during the holiday season. However, these cards aren't limited only to traditional Christmas cards. Your company can make a lasting impression on your contacts by sending out Thanksgiving cards or cards for any other holiday. In this time of economic uncertainty, most businesses are looking for ways to sa...

Gift Certificates Types and Styles

Find out how to make the most of custom gift certificates

By Nikki Davis

Business gift cards make a wonderful selling opportunity especially around the holidays. Customers like to stock up on them to use them as gifts, and in a pinch, they can keep on or two back for themselves if they feel like it.Business gift certificates can serve many purposes. You can print them as sales items for customers. You can print them as recognition items for employees. W...

Hanukkah Cards Pricing and Costs

How to get the best price from suppliers of Hanukkah cards

By Lesley Graybeal

Hanukkah greetings cards come in several varieties, all of which are priced differently by Hanukkah card makers. You can buy Hanukkah cards online individually or in bulk and expect to pay somewhere between $1 and $6 per card, depending on the quality of the card and the quantity you order.Hanukkah cards pricing and costs are also affected by custom features, like incorporating...

Hanukkah Cards Types and Styles

Choose a Hanukkah card to represent your company during the holidays

By Emily Lugg

Sending Hanukkah cards to your clients and business partners should not be an afterthought. You need to consider the several Hanukkah cards types and styles before selecting how you want to distribute Hanukkah cards with your company's name on them. It is important to asses how your customers may feel about each type and what message you want to send them during the holiday sea...

Gift Basket Key Terms

Find important terms for giving a gift in a basket

By Erika Peterson

Gift baskets are a collection of items that's placed in a decorative container, often a bag, tin or basket, to be given as a gift. Regardless of your type of business, it is likely that you will one day find yourself with the need to send a gift basket. There are many gift basket retailers, and most offer a large selection of baskets from which to choose. Before you pick a bask...

Thank You Card Key Terms

Some key terms for making and using thank you cards in business

By J. Stoltzfus

Thank you cards are useful in many business situations. When a company rep wants to create a relationship with someone from another company, a thank you card can help cement that connection. Individuals also use thank you cards after interviews or in other professional situations. All kinds of small businesses use thank you cards to let clients know they care and are paying attenti...

Hanukkah Cards Key Terms

Learn Hanukkah cards key terms to further sales

By Kim Hill

If you have a retail store or any business that sells greeting cards, you may also include Hanukkah cards. However, if you are not of the Jewish faith you may be unfamiliar with a lot of the terminology. Knowing these Hanukkah cards key terms can help you with customer questions, sales and purchasing power. By familiarizing yourself with these key terms, not only do you gain knowle...

Holiday Cards Pricing and Costs

Get corporate holiday cards at the right price for any occasion

By Lesley Graybeal

Corporate holiday cards are a well established way to create positive rapport between you and your clients. Sending a holiday card to every customer may not be always be an economical choice, so buying discount holiday greeting cards and bulk sets of cards can help lower the price and allow your business to send out holiday cards within your budget.Personalizing corporate holid...

Graduation Cards for Beginners

Find out what you need to know for ordering graduation announcement cards and congratulations

By Lesley Graybeal

Graduation from high school or college is an important life event, and as such is surrounded by a great deal of decorum. Sending graduation announcement cards requires attention to several different components, including personalized name cards, response cards and envelopes. Graduation announcements also often come in large quantities, so alternative strategies are needed if yo...

Gift Certificates Basics

Using business gift certificates for promotion and reward

By Kate Esposito

If your business offers a fairly inexpensive service, or you own a retail store, you can definitely benefit from offering business gift certificates. If it doesn't fall into one of those categories, such as a real estate firm, you may be more interested in using a corporate gift card program to give employee morale a lift.In some cases, business owners use both. They offer gift...