Home » Guides » Sales and Marketing » Marketing Consulting
 

Guides & Articles on Marketing Consulting

Naming a Business

Market your new venture and attract new customers with a winning name

By Matt Alderton

If you've ever wondered what's in a name, the answer is simple: everything. A good name can make your business, and a bad one can certainly break it. It pays, then, to play the name game well. After all, a successful name can: Reinforce your business concept. Lead the charge in branding your company. Attract new customers. Sell your products and services. ...

International Marketing

Understanding who will buy your goods is key to selling abroad

By Greg Brown

Who wouldn't want your widget? It's well-made, cheap to operate, handsome on a desk and beats the stuffing out of its competitors; has for years. Problem is, no one in a foreign country even knows your name. Even well-known global brands fight this battle daily in the struggle to create awareness of what are, effectively, completely new products in the developing economies ...

Using Niche Marketing Techniques

Sometimes, thinking small can translate into big business

By Jenni Simcoe

Niche marketing allows your business to be a big fish in a small pond — and that can pay off in a big way. Niche marketing means focusing your business on a very targeted segment of the population, whether it's a specific geographic region, a particular demographic group, a select industry or some other group of people with shared interests. These smaller markets are ofte...

Running a Business Contest or Sweepstakes

A variety of promotional strategies can help improve your bottom line

By Jennifer Baljko

Tell someone they may win a prize for doing nearly nothing, and you will likely generate some interest and maybe even a few smiling faces. There are other reasons to set up a sweepstakes or a contest, such as: Increasing traffic to your store or Web site Researching the market and collecting information about customer preferences Generating longer-term enthusiasm about your company...

Creating a Business Slogan

A compelling slogan can make your business memorable

By Linda Formichelli

A slogan is a short phrase that does a lot of work. In just a few words, it can convey all sorts of information about your business or product. A memorable slogan can even become part of the culture (a là "Where's the beef?"), which is great for your business. A good slogan: Tells your prospects the benefits you offer them. Shows how you position yourself versu...

Developing a Business Brand

No business is too small to develop its own brand

By Daniel Kehrer

Branding — a hot business buzzword in the '90s — has come front and center again. Small businesses are rediscovering that branding is a surefire way to make or break a product or service, and the company that produces it. Every business can benefit from branding, right down to the independent contractor working alone. It's becoming increasingly vital to keep up....

Multicultural Marketing

Expand your customer base by reaching out to diverse, growing markets

By Judy Artunian

If you only think about the "usual places" where you market your products or services, you may be missing a massive segment of the population that may want what you sell. The African-American, Hispanic and Asian-American markets combined represent a $1 trillion market. Members of these and other minority communities often feel overlooked by marketers. To win them over, yo...

Marketing Promotions

Impress your target market with carefully planned marketing promotions

By Judy Artunian

Marketing promotions can be designed to introduce new products, differentiate your products or services from competitors, or simply increase sales. Let your creative juices flow when developing a marketing promotion. Look for unique promotional products, design attention-grabbing point-of-purchase displays or create contests that help sell products while keeping customers entertain...

Promotions Consultants

Marketing promotions consulting can give your business an edge

By Angela Roe

Promotions consultants can help your company become more well known and increase your sales and name recognition. There are a wide array of ways to promote a business; choose a marketing promotions consultant that specializes in your specific business for a higher rate of success.Promotions consultants have numerous ways to put your business in the public eye. Consider the ways the...

Targeting Industry Segments

Win customers and build profits by advertising to industry segments

By Nate Waymire

Industry segmentation is a means of defining the types of businesses to which your company will offer products and services and try to win over as customers. Your services will be in demand by industries that have similar needs, so it is essential to identify and categorize the industry segments and vertical market segments that will make up your potential client base. Targeting in...

Pharmaceutical Sales and Marketing Consulting

Motivation, research and solutions are required for pharmaceutical sales and marketing consulting

By Geraldine McGowan

Pharmaceutical sales and marketing consulting is a specialized field. A pharmaceutical marketing consultant likely has a science background along with sophisticated marketing know-how. Pharma marketing assesses public relations, research, licensing and support services your business. It can provide in-depth research regarding legal and medical issues surrounding your product. Regul...

Market Research Software

Use business research software to get the edge for your business

By Lori Carver

Market research software varies widely depending on what services your firm offers as well as what specific needs best suits your company. Your computer operating system comes into play, as either you will need software that works with your present system, or you will have to upgrade the entire system to fit the software. Make sure that the software is network-ready for multiple sh...

Retail Marketing

The right gas retail marketing strategies are essential for your fuel retail business

By Erika Peterson

Effective retail marketing strategies are essential for every type of fuel retailer, including propane gas distributors. Retail marketing begins with brand recognition. You create brand recognition through advertising, design and the media. It is important to get your logo, name and slogan out in front of your potential customers' eyes on a frequent basis. Whether you own a cha...

Corporate Branding and Identity Basics

Developing a corporate branding plan lets you put your business' best face forward

By A Antonow

Corporate branding and identity creation is the process by which a business distinguishes itself from competitors. It involves developing a unique corporate image through marketing, advertising and public relations. While companies once focused only on advertising, now many businesses recognize that they must present an image or “public face” that customers find appeali...

Making the Most of Corporate Branding and Identity

Use three simple steps to build a corporate identity that attracts customers

By A Antonow

If you understand the basics of corporate banding and identity, you may be eager to use this powerful marketing tool to promote your business. A branding strategy helps you develop a plan that develops a unique image for your company and then positions that image for customers to see. Once customers see your company as filling a useful and unoccupied niche, they are more likely to ...

Marketing Promotions News and Trends

Follow marketing promotions news and trends

By Linda C. Ray

Marketing promotional companies continue to evolve as Internet usage grows and more promotional marketing professionals and marketing promotional companies learn how to make the most of their own new software and online applications. Online corporate giveaways services are growing rapidly with more search engine optimization tools and consultants available to help every marketing p...

Working with Brand Management Consultants

Save resources by working with brand management consultants

By Linda C. Ray

Brand management consultants can help you navigate the evolving business landscape so that you can maximize your advertising efforts. Brand consultants can serve as third-party sounding boards when you want to incorporate new plans or change your image. You can take advantage of the expertise developed by brand consultancy services in a number of ways. Brand management consulting f...

Brand Management Consultants News and Trends

Follow brand management consultants news and trends

By Linda C. Ray

Brand management consulting continues to evolve as Internet usage grows and more advertising and marketing firms learn how to use it. Brand identity consulting online is one of the largest growing segments in the world, with more search engine optimization tools and consultants available to help every business owner reach their maximum Internet advertising potential through product...

Using Marketing Promotions

Increase sales by using marketing promotions

By Linda C. Ray

Marketing promotions can help you draw in new customers and bring back current clients. Use promotional marketing products to increase traffic and provide customers with an added reason to visit your business. Take advantage of the expertise developed by marketing promotional companies. Corporate giveaways can get you visibility where other advertising solutions don’t reach. ...

Pharmaceutical Sales and Marketing Consulting News and Trends

Stay on top of pharmaceutical sales and marketing consulting news and trends

By Linda C. Ray

Pharmaceutical sales consultants stay on top of the trends in the latest sales software applications, the newest prospective customers, and their own networking base they work for referrals. A pharmaceutical marketing consultant needs to know where to fit in the scheme of things relating to the clients’ best interest to make sales. While a pharmaceutical marketing consultancy...

Making the Most of Pharmaceutical Sales and Marketing Consulting

Increase revenues by making the most of pharmaceutical sales and marketing consulting

By Linda C. Ray

Pharmaceutical sales consulting services offer a slew of opportunities for increasing your revenues by finding new ways of bringing business to your company and creating new ad campaigns. In addition to finding new clients, pharmaceutical sales consultants can work as subcontractors to move your products. Look into the viability of bringing in a pharmaceutical marketing mix of phar...

Pricing and Costs of Market Research Software

From free to four figures: pricing and costs of market research software

By John Williams

Many companies, including mom and pop shops, can use market research software to find out how their business fares with customers. As long as you have a basic understanding of word processing, spreadsheets, and an electronic contact list to start with, you can cobble together a research plan.Many companies offer their products as web-based Application Service Provider solutions (AS...

Using Market Research Software

Using market research software to steer your business

By John Williams

Market research software has embraced the Internet, empowering you to contact customers and obtain service feedback, stay abreast of overall industry trends, or glean information on competitor movements. All you need is the most basic understanding of word processing and spreadsheet management, and a PC with an Internet connection.Business research software has developed into a use...

Targeting Industry Segments News and Trends

Finding out about industry segmentation trends online

By J. Stoltzfus

Targeting industry segments might sound like something you do in a video game, but serious corporate planners recognize it as an imperative for keeping market share and finding your edge in a competitive industry. Industry segmentation or market segmentation is some of the research that companies do to make sure their ads and strategies are hitting the mark and reaching the right a...

Corporate Branding and Identity Key Terms

Get a handle on corporate branding with these helpful ideas

By M. Krasniak

Whether you’re a successful, established business or the new kid on the block, your corporate brand and identity will make you or break you. Consumer psychology dictates that most people purchase things based on emotion, so if customers have negative emotions regarding your company logo, for example, then chances are they will steer clear of any products that bear that logo. ...