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Guides & Articles on Marketing Consulting
Brand Management Consultants News and Trends
Follow brand management consultants news and trends
Brand management consulting continues to evolve as Internet usage grows and more advertising and marketing firms learn how to use it. Brand identity consulting online is one of the largest growing segments in the world, with more search engine optimization tools and consultants available to help every business owner reach their maximum Internet advertising potential through...
Corporate Branding and Identity Basics
Developing a corporate branding plan lets you put your business' best face forward
Corporate branding and identity creation is the process by which a business distinguishes itself from competitors. It involves developing a unique corporate image through marketing, advertising and public relations. While companies once focused only on advertising, now many businesses recognize that they must present an image or “public face” that customers find...
Corporate Branding and Identity Key Terms
Get a handle on corporate branding with these helpful ideas
Whether you’re a successful, established business or the new kid on the block, your corporate brand and identity will make you or break you. Consumer psychology dictates that most people purchase things based on emotion, so if customers have negative emotions regarding your company logo, for example, then chances are they will steer clear of any products that bear that logo....
Creating a Business Slogan
A compelling slogan can make your business memorable
A slogan is a short phrase that does a lot of work. In just a few words, it can convey all sorts of information about your business or product. A memorable slogan can even become part of the culture (a là "Where's the beef?"), which is great for your business. A good slogan: Tells your prospects the benefits you offer them. Shows how you position yourself...
Developing a Business Brand
No business is too small to develop its own brand
Branding — a hot business buzzword in the '90s — has come front and center again. Small businesses are rediscovering that branding is a surefire way to make or break a product or service, and the company that produces it. Every business can benefit from branding, right down to the independent contractor working alone. It's becoming increasingly vital to keep up. Buyers...
Making the Most of Corporate Branding and Identity
Use three simple steps to build a corporate identity that attracts customers
If you understand the basics of corporate banding and identity, you may be eager to use this powerful marketing tool to promote your business. A branding strategy helps you develop a plan that develops a unique image for your company and then positions that image for customers to see. Once customers see your company as filling a useful and unoccupied niche, they are more likely to...
Making the Most of Pharmaceutical Sales and Marketing Consulting
Increase revenues by making the most of pharmaceutical sales and marketing consulting
Pharmaceutical sales consulting services offer a slew of opportunities for increasing your revenues by finding new ways of bringing business to your company and creating new ad campaigns. In addition to finding new clients, pharmaceutical sales consultants can work as subcontractors to move your products. Look into the viability of bringing in a pharmaceutical marketing mix of...
Market Research Software Key Terms
Learn market research software key terms to help your company boost advertising revenue
Market research software can help target potential customers more efficiently and enable your company to manage your advertising budget effectively. Market research software can analyze a set of data to determine how to allocate resources in a strategic manner. However, the data that the software provides is only as valuable as the people interpreting it. Therefore, it is...
Market Research Software
Use business research software to get the edge for your business
Market research software varies widely depending on what services your firm offers as well as what specific needs best suits your company. Your computer operating system comes into play, as either you will need software that works with your present system, or you will have to upgrade the entire system to fit the software. Make sure that the software is network-ready for multiple...
Marketing Promotion Key Terms
Improve your promotions by learning the different types of marketing promotions
Most companies need to use marketing promotions at some point in their company's development. If you don't have a specific person who's in charge of this, you may be somewhat confused by the different types of promotions your company can offer. Is it better to use a POP display or have a promotional event? Should you consider giveaway promotional products or product...
Marketing Promotions
Impress your target market with carefully planned marketing promotions
Marketing promotions can be designed to introduce new products, differentiate your products or services from competitors, or simply increase sales. Let your creative juices flow when developing a marketing promotion. Look for unique promotional products, design attention-grabbing point-of-purchase displays or create contests that help sell products while keeping customers...
Multicultural Marketing
Expand your customer base by reaching out to diverse, growing markets
If you only think about the "usual places" where you market your products or services, you may be missing a massive segment of the population that may want what you sell. The African-American, Hispanic and Asian-American markets combined represent a $1 trillion market. Members of these and other minority communities often feel overlooked by marketers. To win them over,...
Pharmaceutical Sales and Marketing Consulting Key Terms
Get ahead by learning pharmaceutical sales and marketing consulting key terms
Consulting within the arena of pharmaceutical sales and marketing is a challenging business. Consultants must know the language of the business as well as have knowledge of its legal regulations. Pharmaceutical sales and marketing consulting requires a consultant to be aware of what is taking place at any given time within the pharmaceutical industry. The following list...
Pharmaceutical Sales and Marketing Consulting News and Trends
Stay on top of pharmaceutical sales and marketing consulting news and trends
Pharmaceutical sales consultants stay on top of the trends in the latest sales software applications, the newest prospective customers, and their own networking base they work for referrals. A pharmaceutical marketing consultant needs to know where to fit in the scheme of things relating to the clients’ best interest to make sales. While a pharmaceutical marketing...
Pharmaceutical Sales and Marketing Consulting
Motivation, research and solutions are required for pharmaceutical sales and marketing consulting
Pharmaceutical sales and marketing consulting is a specialized field. A pharmaceutical marketing consultant likely has a science background along with sophisticated marketing know-how. Pharma marketing assesses public relations, research, licensing and support services your business. It can provide in-depth research regarding legal and medical issues surrounding your product....
Pricing and Costs of Market Research Software
From free to four figures: pricing and costs of market research software
Many companies, including mom and pop shops, can use market research software to find out how their business fares with customers. As long as you have a basic understanding of word processing, spreadsheets, and an electronic contact list to start with, you can cobble together a research plan.Many companies offer their products as web-based Application Service Provider solutions...
Promotions Consultants
Marketing promotions consulting can give your business an edge
Promotions consultants can help your company become more well known and increase your sales and name recognition. There are a wide array of ways to promote a business; choose a marketing promotions consultant that specializes in your specific business for a higher rate of success.Promotions consultants have numerous ways to put your business in the public eye. Consider the ways...
Retail Marketing
The right gas retail marketing strategies are essential for your fuel retail business
Effective retail marketing strategies are essential for every type of fuel retailer, including propane gas distributors. Retail marketing begins with brand recognition. You create brand recognition through advertising, design and the media. It is important to get your logo, name and slogan out in front of your potential customers' eyes on a frequent basis. Whether you own a...
Running a Business Contest or Sweepstakes
A variety of promotional strategies can help improve your bottom line
Tell someone they may win a prize for doing nearly nothing, and you will likely generate some interest and maybe even a few smiling faces. There are other reasons to set up a sweepstakes or a contest, such as: Increasing traffic to your store or Web site Researching the market and collecting information about customer preferences Generating longer-term enthusiasm about your...
Targeting Industry Segments News and Trends
Finding out about industry segmentation trends online
Targeting industry segments might sound like something you do in a video game, but serious corporate planners recognize it as an imperative for keeping market share and finding your edge in a competitive industry. Industry segmentation or market segmentation is some of the research that companies do to make sure their ads and strategies are hitting the mark and reaching the right...
Targeting Industry Segments
Win customers and build profits by advertising to industry segments
Industry segmentation is a means of defining the types of businesses to which your company will offer products and services and try to win over as customers. Your services will be in demand by industries that have similar needs, so it is essential to identify and categorize the industry segments and vertical market segments that will make up your potential client base. Targeting...
Using Market Research Software
Using market research software to steer your business
Market research software has embraced the Internet, empowering you to contact customers and obtain service feedback, stay abreast of overall industry trends, or glean information on competitor movements. All you need is the most basic understanding of word processing and spreadsheet management, and a PC with an Internet connection.Business research software has developed into a...
Using Marketing Promotions
Increase sales by using marketing promotions
Marketing promotions can help you draw in new customers and bring back current clients. Use promotional marketing products to increase traffic and provide customers with an added reason to visit your business. Take advantage of the expertise developed by marketing promotional companies. Corporate giveaways can get you visibility where other advertising solutions don’t reach....
Using Niche Marketing Techniques
Sometimes, thinking small can translate into big business
Niche marketing allows your business to be a big fish in a small pond — and that can pay off in a big way. Niche marketing means focusing your business on a very targeted segment of the population, whether it's a specific geographic region, a particular demographic group, a select industry or some other group of people with shared interests. These smaller markets are...
Working with Brand Management Consultants
Save resources by working with brand management consultants
Brand management consultants can help you navigate the evolving business landscape so that you can maximize your advertising efforts. Brand consultants can serve as third-party sounding boards when you want to incorporate new plans or change your image. You can take advantage of the expertise developed by brand consultancy services in a number of ways. Brand management consulting...
