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Guides & Articles on PR Agencies

Publicizing Your Business

News flash: A little publicity can turn your business into a star

By Frances Sharpe

In business, there's nothing wrong with tooting your own horn. In fact, a healthy dose of self-promotion can thrust your business into the spotlight. And that can earn you legions of new customers and increased sales – for free! Positive publicity can: Make your company seem larger than life. Make your audience want to be a client or customer. Lead to even more attention ...

Public Relations Consultants

How to find the right PR agency or consultant for your business

By Frances Sharpe

There's no doubt that publicity and public relations are powerful marketing tools for your small business. If you've decided to step up your PR efforts, or you want help publicizing a new business, you may want assistance from an expert. Choosing the right PR consultant or agency can help your company achieve star status, but selecting the wrong one can be a costly mistake....

Software for Public Relations

Simplify your public relations efforts with software solutions

By Frances Sharpe

If you've decided to tackle public relations and publicity in-house, PR software can help. Whether you want to access a database of journalists and reporters, craft a killer press release or distribute an online media kit, PR software programs offer solutions. Features vary among programs but may include: Databases of print, online and broadcast media. Media contact management...

Writing a Press Release for Your Business

Make it newsy, make it complete and make it into print

By Holly Ocasio Rizzo

A great press release can get your business free publicity reaching thousands of readers. There's no guarantee, however, that an editor will use your press release. You can better the chances if: The release offers real news. Employee promotions, new products and changes in location are news. So are tie-ins between something you sell or a service you provide and an event, tren...

Getting Publicity for Your Business

Put the power of public relations to work for your company

By Lou Bortone

Generating positive press coverage should be a goal for any business. Publicity is an effective marketing and promotional tool that creates awareness and drives sales. Three key benefits of good public relations are: It's generally less expensive than advertising. Since it usually comes from a third party, it's credible. It can greatly enhance your company's reputation...

Public Relations Agencies

Publicists can manage a crisis and increase your company's visibility

By Wendy Davis

A public relations agency can help raise your company's profile with customers and the media. A PR firm can write and issue press releases when you hire key personnel or launch new products and services. Professional publicists often are skilled at pitching stories about your company to newspapers, TV stations and magazines. Some PR agencies help run focus groups or conduct m...

Defensive Marketing

Your survival may depend on guarding your niche

By Debbi Karpowicz Kickham

Defensive marketing uses military metaphors to craft a strategy for survival. A smart defensive marketing plan is crucial for small companies, whose survival often depends on preserving relationships and guarding a niche. If you have a limited budget, you may find that defensive marketing provides more bang for the buck than prospecting for new customers. Marketing, in many aspec...

Buying a Contract Mobile Phone

How to find the best contract mobile deals

By Andy James

A 2006 'Mobile Life' report suggests that pay-monthly contract phones account for 52% of all UK mobile phone sales.Offering numerous advantages over pay-as-you-go mobiles, 12 or 18-month contract phone plans cater for varying needs. Before you dive in and order a fancy new phone, be sure you know the ins-and-outs of mobile contract deals.A mobile phone contract is what mob...

Public Relations Agencies for Entertainment

Increase exposure for yourself or your project with entertainment-savvy PR firms

By KB Gibson

Finding a needle in a haystack seems easier than trying to gain notice by entertainment honchos. One way to increase your chances for gaining notice is with the help of public relations agencies for entertainment. The public relations profession has grown over 220 percent in the last decade, according to Kathy Cripps, President of the Council of Public Relations Firms. But PR is mo...

PR Agencies in New York

Select the right New York public relations firm to fit your business

By Michael Berman

The New York metropolitan area, which covers areas of New York State, New Jersey and Connecticut, is home to hundreds of public relations agencies. In fact, NY PR firms are among the largest in the world.But size doesn't mean everything, which means there are several criteria that good New York PR agencies should meet before they get your business.1. The NY PR firm you hire sho...

Public Relations Agencies for Technology

How to get the most from specialized technology PR firms

By Shannon Ambroson

Whether you are launching a new product, attempting to change your image, developing an ad campaign or just trying to reach your audience in a fresh way, hiring public relations agencies for technology promotions is a great idea. Firms that specialize in high-tech thinking have a better understanding of the tech industry than typical public relations agencies.Technology PR firms ar...

Promotional Letterhead Printing

Use carefully designed business stationery to make a fantastic first impression for your company

By Jeanne Dininni

So many options exist today for quick and easy business letterhead design, printing and delivery that every company can choose the most appropriate and convenient option for its budget, taste and timetable. Some available choices for promotional company letterhead are these:1. Custom letterhead printing services, which often include logo design.2. Stock letterhead styles adapted...

Media and Press Kit Printing

Printing press kits gets the word (and the pictures) out about your business

By Trisha Schulz

Never underestimate the power of the press. Media and press kit printing is a necessary tool to effectively market your business and get your message broadcast to prospective clients and investors. Not only are media kit folders an impressive way to increase your media exposure, but they are generally an inexpensive way to get your business noticed. Even the priciest press kits are...

Health Care PR Agencies

Get noticed when you hire public relations for health care businesses

By KB Gibson

Health care PR firms handle communication and marketing needs for a variety of health care settings, including hospitals, nursing homes, health maintenance organizations (HMOs) and mental health facilities. Health care businesses depend on the public awareness and good opinions. This is where public relations comes in. Public relations in health care addresses the information betwe...

Public Relations Agencies for Hospitality

Public relations agencies for hospitality offer creative solutions to increase business profitability

By Kristen McClung

Public relations agencies for hospitality provide creative, cost-effective solutions for hotels and resorts seeking to increase visibility and profitability. Hospitality industry public relations firms utilize the media to generate awareness about industry businesses, providing credible, third-party media endorsements.Unless your hotel or resort is overflowing with guests every nig...

Industry-Specific Public Relations Agencies

Consider reputation, experience and chemistry when hiring a specialized PR agency

By D. Simon

Industry-specific public relations agencies focus on a particular industry such as electronics or a service such as improving business relations with the government. Whether your business focuses on sales, services or a not-for-profit endeavor, you can generate name recognition, influence government officials or change your image. Do this with industry-specific public relations age...

Public Relations Demographics

Analysis of public relations data helps you connect with the customer in new ways

By Eric Brantner

Understanding public relations demographics can help take your business to the next level by allowing you to better communicate with your audience. PR demographics can also help you save money by showing you which advertising methods work and which don't.The Internet has changed the public relations strategy of many businesses. In the past your business may have been sever...

PR Agencies in Alabama

Alabama PR firms increase business visibility with creative media solutions

By Kristen McClung

PR agencies in Alabama offer creative solutions for businesses seeking to increase their visibility or credibility. The value of public relations is 10 times higher than paid advertising because messages come through a credible source--the media. Many businesses employ in-house public relations practitioners, while others hire PR agencies. Your business should hire an Alabama publi...

Public Relations Jobs

Boost your career with public relations jobs

By Shannon Tani

If you know how to turn a negative in to a positive, then public relations careers are probably right for you. Public relations specialists help make sure that the public views a business, government agency or individual in a good light.Anyone that's interested in public relations employment should be outgoing. You will need to talk to many people on the phone and in-person. PR...

Corporate Name Search

A fictitious name search brings your company real potential

By A Antonow

Your search for business name possibilities is crucial, as business names can be a major determining factor in your company's success and not all business names are created equal. When Shakespeare wrote, “What’s in a name? That which we call a rose by any other name would smell as sweet,” he was clearly not talking about company names. The right name can set y...

Corporate Kits

Choose the best corporate kits for your business

By Romy LeClaire Loran

Corporate document kits allow you to keep well-kept records. If you are incorporating your business, corporate kits allow you to easily organize your minutes, transfer ledger, stock certificates and bi-laws (or for a Limited Liability Company (LLC), operating agreements) by keeping these documents all in one place. If you, like many small business owners, want the legal and ta...

Public Relations Agencies for Entertainment Basics

Entertainment public relations agencies provide clever campaigns to successfully propel entertainment industry businesses

By Kristen McClung

PR firms for the entertainment industry offer creative solutions for entertainment businesses seeking to increase their visibility or credibility. The value of public relations is 10 times higher than paid advertising because messages come through a credible source--the media.In the entertainment industry, reputation is a company’s biggest asset. Public relations agencies for...

Pricing and Costs of Public Relations Agencies for Entertainment

Get a competitive price on PR firms for the entertainment industry

By Kristen McClung

In the entertainment industry, reputation is a company’s biggest asset. Public relations agencies for entertainment provide the experience, skills and resources to increase your entertainment company’s public image and status, ultimately increasing your business revenue. The value of public relations is 10 times higher than paid advertising because messages come through...

Pricing and Costs of Promotional Letterhead Printing

Choose cost-saving promotional letterhead printing for your business

By Terri Deno

Business letterhead is an important part of a company's overall promotion strategy, but it's one that many businesses often overlook. Business stationery should be carefully considered when you want to make an impression on business associates, customers, and other people and businesses you work with. There are many promotional printing companies that can handle designing a...

Using PR Agencies in New York

Use New York PR agencies to broadcast your message

By Mike Tracy

Just as important as selecting a New York public relations firm is planning how to use its resources. Your decision shows that your business realizes that a good public image is crucial, especially in New York City. PR agencies in New York will advocates for your business, helping it put its "best foot forward" with customers and the general public. They will actively col...