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Guides & Articles on Printing Services

Getting Your Business Materials Printed

Know when to do it yourself or take it to a print shop

By Jenni Simcoe

Do it yourself? Go to a print shop? Print on demand? The vast array of printing options can leave you feeling paralyzed. You need to make the right choice because your business cards, letterhead, catalogs, brochures and direct mail pieces are a lifeline to customers. When printed successfully, they can: Enhance your company's brand and identity. Help you market to new customer...

Creating a Great Business Brochure

How to get noticed with a simple eye-catching brochure

By Jenni Simcoe

A simple brochure can be a powerful marketing tool. You can leave it behind after a sales meeting, make it available near your point of sale or pop it in the mail to prospective customers. Creating a great brochure isn't rocket science. In fact, with just a few simple techniques, you can develop a brochure that entices customers to open it and read more rather than tossing it i...

Brochure and Flyer Design and Printing

When it comes to printed marketing materials, quality counts

By Eleena de Lisser

Nearly every business prints brochures or flyers. The reason is simple: It works. But printing effective business flyers and slick brochures — the kind that actually sell products — requires more than designing via a word processing template, and more than sending an everyday document to your laser printer. Effective marketing collateral demands the experienced touch of...

Commercial Printers

Choosing the right commercial printing services requires a bit of homework

By Jenni Simcoe

For printing projects your desktop printer can't handle, use commercial printing services. Commercial printers specialize in offset printing, also called four-color process printing, which is best for large projects, such as catalogs and brochures that require special paper, ink or bindery options. Before you hire commercial printers for your next commercial printing project, you'l...

Custom Label Printing for Products

From CD label printing to wine label printing, get your product labels printed right

By Jeff Copeland

Your product labels are your ultimate point of sale pitch to consumers - so product label printing is one of your most important marketing decisions.  Custom label printing is more complex than it looks and before your product labels roll off the presses you'll need to reckon with materials, coatings and adhesives, in addition to design and color reproduction.  Some key p...

Specialty Printing Companies

Find vendors and specialty printers that can print on any product that you can envision

By Jenni Simcoe

Specialty printers are the go-to vendors for custom printing projects. In addition to printing the basics — like business cards and brochures — specialty printing companies can print on almost any object you can imagine. With specialty printing services, you can have your logo printed on everything from wristbands to coffee cups. Or you might seek out specialty printers...

Printing Companies

Find the best printing company for the type of printing you need

By Jeanni Brosius

Printing companies exist for any type of printing service you might need, from companies that specialize in small items such as labels and envelopes to those printer companies that concentrate on larger items such as clothing, posters and signs.If you need a large quantity printed, you could save money by bypassing your local print shop and doing business with a commercial printing...

Envelope Printing

Print envelopes with a design that makes the best first impression, regardless of your budget

By Janet Krenn

Envelope printing is something every business can benefit from. After all, the average American gets more than 500 pieces of unsolicited mail delivered to their home every year. It's anyone's guess as to how many of those get opened.Printing envelopes with an eye-catching design can entice potential clients to open your mail. Print envelopes may get your message across even...

Full-Service Printers

Selecting the right full-service printers will save you time and money

By Kristen McClung

Professionally printed, graphically appealing print materials are important for every company. They create a great impression for a prospective customer and reinforce your company’s brand image. But finding the right printer can be challenging. As a consumer, your objective is to get the best quality print job for the lowest price. This means researching a variety of full-ser...

Large Format Printing

Make a big impact with large format printing

By Kristen McClung

Sometimes bigger really is better. If your business wants to make a strong statement with its marketing, choose large format printing materials. Banners, posters, signs and large-scale graphics have strong visual appeal and are among today’s most effective marketing solutions. Traditionally, large format printing jobs were sent to professional print shops. However, with innov...

Decal and Transfer Printing Production

Printing is not just on paper with Decal and Transfer Printing Production

By M. Worcester

Decal and Transfer Printing Production is a tool businesses can use to customize a wide variety of products. Transfer printing allows you to adhere an image directly onto objects, such as sweatshirts or mouse pads. A decal printer places your company logo or other message onto a variety of paper products used in business. There are many options available right from your computer. U...

Letterpress and Screen Printing Services

Put a modern spin on vintage letterpress and screen printing services

By M. Worcester

Letterpress printing and screen printing are two different types of printing but they have many aspects in common. Both involve 3-dimensional blocks or plates that are used to make the image. Letterpress is the type of printing Ben Franklin used, and it was the most common type of printing up through the middle of the 20th century. More modern methods have supplanted letterpress an...

Catalogs

Creating informative and appealing printed catalogs to sell your products

By Margaret Haerens

Creating an attractive printed catalog that effectively showcases your company’s products has several advantages. Catalogs can significantly increase your sales revenue and better serve your customers. They are more convenient for new and existing customers, allowing them to refer back to specific items and making it easy for them to order products from you. Catalogs can a...

Print on Demand for Books

Print on demand services make the goal of publication obtainable for independent authors

By Stephanie Feaman

Digital printing technology makes it possible to print on demand. An on demand printer can deliver literally hundreds of high-quality pages within one minute. This technology reduces more than the amount of time it takes to produce a book, it also reduces the amount of space needed to store inventory. Now that publishers are able to produce a book rapidly and on-demand of the autho...

Pricing and Costs of Door Hanger Printing Services

Variables that affect the cost of door hanger advertising

By M. Worcester

Each choice you make affects the pricing and costs of door hanger printing services. Door hanger advertisement can be a very effective and inexpensive means of marketing, because you target each customer directly and they encounter your message all by itself, not mixed in with many competing messages like it would be in the mail, in a print publication or even on TV.The following c...

Supplies for Door Hanger Printing Services

Create your own door hanger advertising to save money and control the content

By M. Worcester

One way to decrease the already low cost of door hanger marketing is to print your own door hangers. You need to plan a method of delivery, even if you utilize your company staff to distribute your door hangers directly to your target audience.Design elements for custom door hangers include:1. The header: use this to grab attention with big, bold type that a person can read as he a...

Pricing and Costs of Label Printing

Print custom business labels at the best price for your business

By Ben Hahn

The pricing and costs of label printing depend on how your business decides to have its labels printed. For the highest level of professionalism, it's probably wisest to outsource the job to label printing services. On the other hand, you can purchase custom label printers and perform the task yourself. Label printers may be expensive investments at the outset, but can redu...

Supplies for Label Printing

Find the right supplies for label printing needs

By Ben Hahn

Label printers can be useful for a variety of office needs, including signs, product packaging, mailings and more. Label printing services can take care of this for your business as well, but when doing your own in-house production, you need to be sure you have all the right supplies for label printing. You may need to restock on labels, paper, ribbons or ink, depending on the ...

Create Brochures Basics

Creating brochures made easy with simple tools

By Cathy Salustri

If you want to make a brochure for your business but don't quite know where to begin, the task isn't as daunting as you may think. You need to make a few decisions before you start, because a well-designed and carefully written print brochure speaks volumes about your business. To make a brochure you need more than strong copy and a good artist: creating brochures takes tec...

Pricing and Costs of Flyers

Get the most out of business flyers for the least amount of money

By Airaj Fatimah

In today's web-savvy world, business flyers are highly overlooked and under-utilized. Flyers have the advantage of attracting customers who normally do not access the Internet. Flyers are easy to create and maybe just the jolt your business needs.One reason why flyers make great promotional tools is because they are a low-cost investment. There are many competitive resources vy...

Making the Most of Printing Companies

The ins and outs of working with a digital printing company

By M. Worcester

Color printing is easier to order than ever before. You can order many printed products to market your business or to improve your company image without ever leaving your desk. The availability of printing technology gives you more control over your documents but forces you to become educated so you don't make a mistake.Making the most of printing companies often involves creat...

Commercial Printers Basics

Take advantage of the choices you can make in business printing

By M. Worcester

Technology gives us many choices when it comes to business printing. You can choose to print a document yourself, or you can choose one of many reputable commercial printers. Many businesses print their documents inhouse, while others with more complicated jobs outsource to professionals. Don't be confused by the jargon that printers use; learning commercial printers basics can...

Printing Companies Basics

Guidelines for choosing the right printing company for your print job

By M. Worcester

Searching for printing companies on the Internet reveals that there are many to choose from. They are not all the same, however. Aside from price, there are other differences as well, and it's important to know how to choose the best one.Pricing structures and other features vary with your selection of printing companies. Basics of choosing a printing company for any given prin...

Using Flyers

Use print flyers to promote your business to a wider audience

By Airaj Fatimah

Business flyers are a simple, yet great way to promote your company. Printing flyers through online services makes it easier than ever to order flyers. They are inexpensive, easy to design and even easier to distribute. The key is to focus on your audience and target your promotional skills towards them to get the best outcome from your flyers.Randomly distributing flyers to every ...

Pricing and Costs of Commercial Printers

What to consider when buying or leasing a commercial printer

By M. Worcester

There are lots of choices when it comes to choosing commercial printers for business printing. Almost all businesses will want some kind of business printer, but many companies will choose to outsource some of their items to a company that provides business printing services. Other companies may produce such a quantity of documents that it's worth the cost to purchase or lease ...