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Guides & Articles on Product Management
Bringing a Product To Market
How to Avoid Product Development Pitfalls
By Alex McKay
Whether you’re an entrepreneur or engineer, struggling or sophisticated, bringing a product to market is fraught with challenges and pitfalls. Product development means being specific about a not-so-specific thing, namely, the new product you are developing. To make your product vision a reality, the process requires your commitment of resources and concentration of effo...
Product Life Cycle
The product life cycle: challenges and successes
By Colleen Loew
When a new product is considered by an organization, to ensure its success, it must endure the product life cycle. Product growth depends upon marketing trends and economic circumstances to thrive, and pricing, brand image, promotion and distribution are equally important in product life cycle management.Product life cycle management requires knowledgeable and experienced individua...
Online Product Development
If You Love Something Let It Go - 5 Great Tips on Product Development for Start-Ups
By Simon Slade
You've had the break through idea and have sorted out your business plan. If your business involves a new product or service there will probably be a section in your business plan marked “Product Development.” This is the phase where you've got a prototype or a beta service and you want to refine it, make it a little more slick and add a couple more features. Bu...
Rapid Prototyping and Manufacturing
Mold the rapid prototyping business to fit your company
By John Williams
When you use rapid prototyping and manufacturing in your product development, you speed up overall development to get your products through final production and into the market place. Today's prototype manufacturing allows you to turn out replicas that are much closer to final product than ever before. There's something about holding a model that moves a product beyond ...
Product Life Cycle Basics
Master the learning curve of product life cycle basics
By John Williams
Visualize the fundamental product life cycle as a curve, starting from zero at initial development and rising from market introduction through growth before leveling off at maturity, then eventually reaching zero again at decline and termination. Each stage of the product life cycle interacts with and is impacted by customer wants and needs, supply chain logistics and both competit...
Product Life Cycle Key Terms
Grasp the marketing mix's first rung by knowing product life cycle key terms
By John Williams
The product life cycle model follows a course of birth, growth and maturity and death. Direct the course of your company’s products by anticipating their position on the curve by taking a comprehensive approach to marshalling internal resources from research and engineering to sales and marketing, as well as monitoring market forces such as globalization with multi-country ou...
Product Life Cycle Education and Training
Meet your company's performance goals with product life cycle education and training
By Michele Vrouvas
If your profits are starting to decline, maybe you should re-think your company's product life cycle model. From product design to product launch, there may be real opportunities to enhance your strategies and increase your market share. Perhaps you need more feedback from your manufacturing facility or it could be that the product, as originally designed, no longer meets the c...
