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Guides & Articles on Promotional Items

Giving Corporate Gifts

How to give great business gifts and avoid blunders

By Debbi Karpowicz Kickham

Gift giving varies from culture to culture, region to region and business to business. And in the business world, there are plenty of potential gift-giving pitfalls. For example, the last thing you want to do is to send expensive executive gifts — which may be seen as bribes — to a company or media outlet that has a $25 maximum corporate gift limit. Here are keys to suc...

Gift Cards and Certificates

How to generate guaranteed sales and raise brand awareness

By Sheila Callahan

Use easy-to-track and fully automated plastic gift cards to replace outdated paper certificates. Issue them in a fixed or customer-designated amount and consider sending out small denominations as direct mail or handing them out as sales incentives. Gift cards prominently promote your business by incorporating your logo along with attractive graphics. They also increase foot traffi...

Customized Calendars

Make your company calendar stand out without spending a fortune.

By John Fuller

Giving away calendars to customers (or prospective ones) is a great way to keep your company's name in the spotlight 365 days a year. But since it's such cost-effective advertising, many companies do it; you need a calendar that stands out in either form or function, so yours won't be thrown straight into the round file. A calendar that is used by customers will: Als...

Promotional Products Success

Find fresh and innovative promotional ideas to keep your name out there for the long haul

By Bret Bonnet

Okay. So you like your morning cup o’ joe, and surely your clients do, too. But really, how many coffee cups does one person need? Soon, everyone’s cupboards are filled up with mug after mug. They have the white one with the cute company logo, and it’s likely the blue one with big white block letters of the business name is hidden in the back of the cupboard.Sure,...

Holding a Sale

Make business boom by planning a successful sale

By Jenni Simcoe

Holding a sale is often a retailer’s biggest headache, but can also be the relief needed for a slump in sales. The logistics of a sale—hiring extra manpower, getting the word out about the sale and figuring out when to hold it and for how long—may seem overwhelming. But the rewards are worth it. A sale can be a boost for business by:1. Enticing new customers and i...

Promotional Travel Mugs

Put your logo in the hands of your customers

By Judy Artunian

Every day, millions of people, including members of your target market, commute to and from work with a travel mug that contains their favorite drink. Why not present them with a promotional travel mug that features your company logo? Travel mugs are usually designed to fit into a car’s cup holder. Most promotional travel mugs are made of plastic or stainless steel and come i...

Promotional Jackets

Get custom jackets for corporate marketing

By LaRita Heet

Business jackets – in the form of embroidered jackets or other types of custom jackets – are a great way to advertise your company, build brand awareness, and keep your company at the top of customers’, vendors’, and clients’ minds. Logo jackets reinforce company marketing wherever the jackets are worn – without you spending anything beyond the i...

Custom Shirts and Promotional Shirts for Business

Showcase your company message with logo shirts that act as “walking billboards”

By Betty W. Stark

It’s nearly impossible to walk down any street in any town or city without spotting passers-by wearing company logo shirts of one kind or another. According to the Professional Products Association, emblazoning company names and logos on custom shirts is a multi-billion dollar business, and it just keeps getting bigger. There’s a reason for this: using promotional shirt...

Promotional Embroidered Polo Shirts

Quality custom polo shirts pump up company awareness

By Betty W. Stark

 With the trend to a more casual workplace spreading from Fridays to nearly every day of the work week in many parts of the country, the importance of the polo shirt as a stock wardrobe item for both men and women has grown too. This presents a great opportunity for business owners to spread their corporate message. Not only do good quality embroidered polo shirts make fi...

Custom Key Chains and Key Rings

Personalized key chains and key rings may be the most universally useful promotional gifts you can give

By Judy Artunian

If there is one quality that applies to every customer and prospect, it’s that they can’t get through the day without using keys at work and at home. Many people like to keep more than one set of keys, which means that a personalized key chain with your company logo could be put to work immediately. Custom key chains and key rings (the terms are often used interchangeab...

Promotional Apparel: More Than Just T-Shirts!

Tips on what to consider if you have a limited promotional apparel budget.

By Helen Hoefele

Any time that we hear, see, or read the words "Free T-Shirts!", our interest is piqued.   How many times have you done this yourself, you swarm with the crowd to be sure to get your free t-shirt giveaway before supplies run out.  Or, you collect your receipts and product barcodes to mail in for a freebie, not even knowing what the promot...

Promotional Umbrellas

Keep customers covered with a promotional umbrella that features your logo

By Judy Artunian

Some promotional gifts get tucked away in the back of the closet and forgotten. A promotional umbrella is too useful to meet that fate. Most people will keep it handy for their own use, or give it to a family member. Promotional umbrellas can multiply your brand's exposure. The person holding the promotional umbrella will be reminded of your generosity every time it rains, and othe...

Custom Coasters

Promote your brand with promotional drink coasters

By Judy Artunian

Need an economical giveaway that will promote your company? Consider custom coasters. Custom drink coasters make memorable corporate gifts that people can use at work or at home. Whether your customers would prefer promotional drink coasters made from crystal or pulp board, you can find custom printed coasters for every taste and price range.   Custom coaster buying strat...

Crystal Awards

Crystal employee recognition awards are the perfect way to say "Thanks" and "Good job"

By Matt Alderton

Crystal awards are stylish. They’re sophisticated. They’re sturdy. They’re also smart, as crystal corporate awards are small tokens that make a big difference in engendering allegiance, excitement, gratitude and respect within the workplace. In fact, crystal awards and crystal trophies -- which are made of brilliant glass -- are the perfect means to many ends. For...

Promotional Pencils

Complement branding and marketing strategies with custom pencils

By Selena Chavis

Promotional pencils are a great way to improve name recognition or reward clients and employees. When they’re imprinted with your company name and logo, pencils become mobile advertisements for your company. And because personalized pencils are affordable, small business owners can expect a high return on investment.Pencil giveaways are a great way to thank loyal customers, t...

Promotional Pins and Buttons

Stock and personalized pins and buttons can build employee morale, brand recognition

By Rodney Ruff

Promotional pins and buttons are excellent sales and marketing tools. Logo pins identify company employees and show pride in being recognized for a job well done, while larger promotional buttons call attention to a company's products, services and personnel at trade shows and expositions.While producing promotional buttons in-house is still an option for small businesses on a ...

Buying Promotional Coffee Mugs

Make a positive impression with advertising coffee mugs

By Shalleen Mayes

Most people drink coffee or tea while working in their office. Promotional coffee mugs are a great way to get your name out in front of your customers. Business coffee mugs: 1.      Make useful customer appreciation gifts.2.      Are durable, literally delivering a long shelf-life for your advertising dollar.3. &...

Promotional Mousepads

Use custom mouse pads to make an impact with your advertising

By Melissa Haveman

Promotional mouse pads make a great choice for marketing your business for several reasons: Imprinted mouse pads get your company logo in front of current and potential customers regularly whenever they use their computers.Mouse pads are durable, practical items that your customers can actually use.Thin marketing mouse pads can be mailed with orders or alone for the fraction of th...

Promotional Pet Products

Advertise your pet related business with promotional pet items

By Melissa Haveman

Veterinarian offices, groomers, pet sitters and pet stores can gain great advertising through promotional pet items. Pet owners will be reminded of your business whenever they use the item or supply that you provided. Some promotional ideas for pet products that will give your business exposure include: Giving customers promotional pet items as a thank you for using your service.T...

Choosing Promotional Wall Calendars for Your Business

Give the gift of a custom wall calendar your customers will remember all year long

By Shalleen Mayes

Promotional wall calendars are a great way to show how much you appreciate your customers. Unfortunately, many other business owners have the same idea as you, and you're all competing for your customer's precious wall space. So how can you assure that your thoughtful gift doesn't end up in the recycle bin, but earns a place right by your customer's  ...

Promotional Toys

Promo toys are a fun way to get exposure for your business

By Melissa Haveman

Everyone loves fun and unique toys, particularly when they are promotional toys that businesses give away. While almost any business could use wholesale personalized toys, they are particularly suited for businesses trying to attract families like child care centers, pediatricians’ offices and private schools. Custom logo toys can be given away at many different events to adv...

Promotional Desk Calendars

Get your business information in front of clients and potential clients with desk calendars

By Melissa Haveman

Desk calendars can be one of those promotional items that will either sink or swim. Many businesses use promotional calendars, which indicates that they can work. However, because so many businesses use them, you need to make your promotional desk calendars stand out or they’ll end up in a pile or in the trash. So, why should you consider customized desk calendars over other ...

Promotional Magnetic Calendars

Spread the word about your company with custom magnetic calendars

By Lesley Graybeal

Custom magnetic calendars are an effective tool for reminding people of your company with a functional, attractive gift from your business. Customers and clients will be glad to receive something they can actually use, and you'll rest easy knowing your logo and contact information are in a prominent place in the home.Magnet calendars come in several different forms, from plain ...

Ordering Promotional Frisbees

Tell the world about your business with advertising Frisbees

By Shalleen Mayes

Promotional Frisbees promote your business in a unique way and are relatively inexpensive. When you think of how to budget your advertising dollars, consider setting aside some funds for custom Frisbees to market your business.A promotional flying disk is a fun way to get your message across, and won't get used up or thrown away as quickly as some promotional products. Plus, yo...

Promotional Sport Bottles

Personalized sports bottles make great promotional tools

By Jennifer Ehlenfeldt

Get your business name in people's hands by creating your own promotional sport bottles. Cater to your health-conscious customers, and add an Earth-friendly incentive by purchasing recycled sport bottles. Personalized sports bottles make great advertising and marketing tools if given out or sold to customers who you know will use them. Find and design promotional sports bottles...