Guides & Articles on Promotional Items

A Guide to Promotional Bags

Custom bags carry your message to the market

Anyone who attends trade shows or seminars probably has a collection of promotional bags in a closet. These imprinted bags are put to work when it’s time to transport holiday gifts to the car, pack a lunch for a family softball game, or carry extra paperwork into the office. That’s why promotional bags that are embossed, imprinted or embroidered with your...

Buying Promotional Coffee Mugs

Make a positive impression with advertising coffee mugs

Most people drink coffee or tea while working in their office. Promotional coffee mugs are a great way to get your name out in front of your customers. Business coffee mugs: 1. Make useful customer appreciation gifts.2. Are durable, literally delivering a long shelf-life for your advertising...

Choosing Promotional Wall Calendars for Your Business

Give the gift of a custom wall calendar your customers will remember all year long

Promotional wall calendars are a great way to show how much you appreciate your customers. Unfortunately, many other business owners have the same idea as you, and you're all competing for your customer's precious wall space. So how can you assure that your thoughtful gift doesn't end up in the recycle bin, but earns a place right by your...

Corporate Apparel

Reward customers and build brand awareness with wearable promos

Promotional products bearing your company's name, logo or message are a great way to increase brand awareness and name recognition on a small-business budget. Putting your company name or logo on custom apparel may be one of your best marketing moves. When customers sport your promotional T-shirts, caps or other logo apparel, it turns them into walking billboards for your...

Crystal Awards

Crystal employee recognition awards are the perfect way to say "Thanks" and "Good job"

Crystal awards are stylish. They’re sophisticated. They’re sturdy. They’re also smart, as crystal corporate awards are small tokens that make a big difference in engendering allegiance, excitement, gratitude and respect within the workplace. In fact, crystal awards and crystal trophies -- which are made of brilliant glass -- are the perfect means to many ends....

Custom Coasters

Promote your brand with promotional drink coasters

Need an economical giveaway that will promote your company? Consider custom coasters. Custom drink coasters make memorable corporate gifts that people can use at work or at home. Whether your customers would prefer promotional drink coasters made from crystal or pulp board, you can find custom printed coasters for every taste and price range. Custom coaster buying...

Custom Key Chains and Key Rings

Personalized key chains and key rings may be the most universally useful promotional gifts you can give

If there is one quality that applies to every customer and prospect, it’s that they can’t get through the day without using keys at work and at home. Many people like to keep more than one set of keys, which means that a personalized key chain with your company logo could be put to work immediately. Custom key chains and key rings (the terms are often used...

Custom Shirts and Promotional Shirts for Business

Showcase your company message with logo shirts that act as walking billboards

It’s nearly impossible to walk down any street in any town or city without spotting passers-by wearing company logo shirts of one kind or another. According to the Professional Products Association, emblazoning company names and logos on custom shirts is a multi-billion dollar business, and it just keeps getting bigger. There’s a reason for this: using promotional...

Customized Calendars

Make your company calendar stand out without spending a fortune.

Giving away calendars to customers (or prospective ones) is a great way to keep your company's name in the spotlight 365 days a year. But since it's such cost-effective advertising, many companies do it; you need a calendar that stands out in either form or function, so yours won't be thrown straight into the round file. A calendar that is used by customers will: ...

Gift Cards and Certificates

How to generate guaranteed sales and raise brand awareness

Use easy-to-track and fully automated plastic gift cards to replace outdated paper certificates. Issue them in a fixed or customer-designated amount and consider sending out small denominations as direct mail or handing them out as sales incentives. Gift cards prominently promote your business by incorporating your logo along with attractive graphics. They also increase foot...

Giving Corporate Gifts

How to give great business gifts and avoid blunders

Gift giving varies from culture to culture, region to region and business to business. And in the business world, there are plenty of potential gift-giving pitfalls. For example, the last thing you want to do is to send expensive executive gifts — which may be seen as bribes — to a company or media outlet that has a $25 maximum corporate gift limit. Here are keys to...

Holding a Sale

Make business boom by planning a successful sale

Holding a sale is often a retailer’s biggest headache, but can also be the relief needed for a slump in sales. The logistics of a sale—hiring extra manpower, getting the word out about the sale and figuring out when to hold it and for how long—may seem overwhelming. But the rewards are worth it. A sale can be a boost for business by:1. Enticing new customers and...

Logo and Custom Hats

Get business hats for corporate marketing

Custom hats – in the form of business hats, personalized baseball caps, and more – are a great way to advertise your business, build brand awareness, and keep your company at the top of customers’, vendors’, and clients’ minds (literally!). Promotional caps reinforce company marketing wherever these business hats are worn – without you spending...

Promotional Apparel: More Than Just T-Shirts!

Tips on what to consider if you have a limited promotional apparel budget.

Any time that we hear, see, or read the words "Free T-Shirts!", our interest is piqued. How many times have you done this yourself, you swarm with the crowd to be sure to get your free t-shirt giveaway before supplies run out. Or, you collect your receipts and product barcodes to mail in for a freebie, not even knowing what the...

Promotional Embroidered Polo Shirts

Quality custom polo shirts pump up company awareness

With the trend to a more casual workplace spreading from Fridays to nearly every day of the work week in many parts of the country, the importance of the polo shirt as a stock wardrobe item for both men and women has grown too. This presents a great opportunity for business owners to spread their corporate message. Not only do good quality embroidered polo shirts make...

Promotional Jackets

Get custom jackets for corporate marketing

Business jackets – in the form of embroidered jackets or other types of custom jackets – are a great way to advertise your company, build brand awareness, and keep your company at the top of customers’, vendors’, and clients’ minds. Logo jackets reinforce company marketing wherever the jackets are worn – without you spending anything beyond the...

Promotional Magnets

Find the best advertising magnets to promote your business

If you were in front of your refrigerator right now, how many business magnets would you see? 10? 20? Let’s face it – almost all of us keep these handy promotional magnets on our home and business refrigerators, file cabinets – even in or on our cars! Promotional magnets offer the small business owner a high return on investment: these custom magnets cost only...

Promotional Mousepads

Use custom mouse pads to make an impact with your advertising

Promotional mouse pads make a great choice for marketing your business for several reasons: Imprinted mouse pads get your company logo in front of current and potential customers regularly whenever they use their computers.Mouse pads are durable, practical items that your customers can actually use.Thin marketing mouse pads can be mailed with orders or alone for the fraction of...

Promotional Pencils

Complement branding and marketing strategies with custom pencils

Promotional pencils are a great way to improve name recognition or reward clients and employees. When they’re imprinted with your company name and logo, pencils become mobile advertisements for your company. And because personalized pencils are affordable, small business owners can expect a high return on investment.Pencil giveaways are a great way to thank loyal customers,...

Promotional Pet Products

Advertise your pet related business with promotional pet items

Veterinarian offices, groomers, pet sitters and pet stores can gain great advertising through promotional pet items. Pet owners will be reminded of your business whenever they use the item or supply that you provided. Some promotional ideas for pet products that will give your business exposure include: Giving customers promotional pet items as a thank you for using your...

Promotional Pins and Buttons

Stock and personalized pins and buttons can build employee morale, brand recognition

Promotional pins and buttons are excellent sales and marketing tools. Logo pins identify company employees and show pride in being recognized for a job well done, while larger promotional buttons call attention to a company's products, services and personnel at trade shows and expositions.While producing promotional buttons in-house is still an option for small businesses on a...

Promotional Portable Cup Holders

Put a new twist on traditional promotional bottle cup holders

Promotional cup holders seem like they’ve been around forever and some people shy away from them as a promotional item, thinking that they are dated and overdone. However, you can put a fresh twist on custom cup holders that will get them and your business noticed. They still make great promo items for many businesses. What makes cup holders a good item in today’s...

Promotional Products Success

Find fresh and innovative promotional ideas to keep your name out there for the long haul

Okay. So you like your morning cup o’ joe, and surely your clients do, too. But really, how many coffee cups does one person need? Soon, everyone’s cupboards are filled up with mug after mug. They have the white one with the cute company logo, and it’s likely the blue one with big white block letters of the business name is hidden in the back of the...

Promotional Travel Mugs

Put your logo in the hands of your customers

Every day, millions of people, including members of your target market, commute to and from work with a travel mug that contains their favorite drink. Why not present them with a promotional travel mug that features your company logo? Travel mugs are usually designed to fit into a car’s cup holder. Most promotional travel mugs are made of plastic or stainless steel and come...

Promotional Umbrellas

Keep customers covered with a promotional umbrella that features your logo

Some promotional gifts get tucked away in the back of the closet and forgotten. A promotional umbrella is too useful to meet that fate. Most people will keep it handy for their own use, or give it to a family member. Promotional umbrellas can multiply your brand's exposure. The person holding the promotional umbrella will be reminded of your generosity every time it rains, and...