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Guides & Articles on Sales and Marketing
Annuity Lead Generation
Grow your sales by building up your annuity insurance leads
Annuity lead generation fuels your ability to close annuity sales. But finding the best annuity leads amid all the over inflated claims of "guaranteed success" can seem time-consuming. The truth is that your ability to sell and close is what makes you successful. There are no magic annuity lead lists, because different buyers respond to different approaches. The tried...
Buying Mortgage Leads
Pump up your loan business with qualified real estate leads
You've got a sales force, a call center and a billion dollars in cash to loan. Why aren't the phones ringing? Probably because your sales team needs hot mortgage leads. The business of vetting and selling real estate leads has turned into a 24/7 market thanks to the Web. It's a matter of deciding where to buy mortgage leads, how many to buy, then getting to work.It's not hard to...
Channel Marketing News and Trends
Stay on top of channel marketing news and trends
Channel marketing solutions continue to evolve as more businesses turn to sales channel marketing to market their goods and services and move them through global portals and markets. The channel marketing services industry should be followed closely so that you can stay on top of the changes as they affect your own channel management marketing. Network marketing companies continue...
Channel marketing
Increase Profits With Channel Marketing Solutions
The goal of channel marketing services is attract current and prospective clients to your business directly and by referrals. By partnering with businesses that offer products or services to the same people as you, they can market your business solutions to their customers. For example, a nursery might recommend a landscaper, or a home improvement store would recommend...
Commercial Finance Sales Leads
Refine your networking skills to generate commercial finance sales leads
Business finance leads won’t drop into your lap unless you’ve done the work that attracts the leads for commercial loans. Everything from equipment finance leads and commercial mortgage leads to commercial insurance sales leads and investment sales leads are either bought or earned.Successful salespeople know that free commercial loan leads are as good as the paper...
Cross-Cultural Communication Organizations
Bring in cross-cultural communication organizations to strengthen your workforce
Cross-cultural communication groups can offer a variety of skills to your company, from sexual harassment recognition to cultural understanding. By joining an intercultural communication association, you can help you to broaden your understanding of other cultures leading to better communications in the global marketplace. Cross-cultural communication organizations can provide...
Cross-Cultural Services
Find specific cross-cultural solutions that fit your budget and business
Cross-cultural services bring the businessperson a variety of programs and training to prosper in the global economy. Learn cross-cultural etiquette, protocol and other forms of communication through the companies that specialize in this rapidly expanding field. Procure training through online courses, video conferencing, on site, personal consulting and other methods.A global...
Food and Beverage Sales Leads
Rule your sales domain with sales leads for the food and beverage industry
Sales leads for the food and beverage industry can either make or break your career with a particular company. You have goals to hit, and they have goals to hit. By using food and beverage sales leads to increase your food and beverage sales and your portfolio of customers gives you a return on investment that will outweigh the cost.Food and beverage sales is a competitive...
Government and Political Marketing
Use social resources to enhance political marketing for your campaign
Political marketing is more than just wearing buttons, posting flyers or pasting a bumper-sticker on your car. Sure, these items increase name recognition and hopefully attract constituents who share your views. Yet, there is more to government and political marketing than simple advertising. In order to make your mark, marketing for government requires careful planning, strategic...
Lead Management
Reach qualified leads at the right time using an efficient lead management system
In the past, the cost of sales lead management technology kept the system in the hands of Fortune 500 companies or larger companies that could afford it. Today the variety of tools for tracking sales leads allows small to mid-size businesses the opportunity to use proven techniques to save money and convert prospective clients into qualified leads with the hopes of closing the...
Logistics Sales Leads
How to successfully find great logistics sales leads
For businesses looking to increase supply chain sales, investing in a reliable sales lead logistics provider could be money well spent. There are different ways to obtain logistics sales lead sources:Purchase software that provides logistics leads for sales.Search for logistics sales leads through an online database.Employ a marketing company to supply logistics sales call...
Making the Most of Mortgage Leads
Generate additional success with mortgage leads by knowing which resources would assist you most
Mortgage leads are fairly simple. A mortgage broker or similar businessperson will try to find individuals who need a mortgage and will then try to convince the inquirer to use their services in finding and securing a mortgage for the purchase of a home. The online world is full of free mortgage leads and Internet mortgage leads, making the entire industry seem easy to break into...
Making the Most of Sales Leads
Making the most of sales leads helps sales teams create more revenue for companies
Making the most of sales leads may seem simple, but in reality, there's a lot of methodology and techniques on how to turn sales leads into actual sales. Leads have different levels of qualification, but regardless of how qualified a lead list is, salespersons trying to convince potential buyers they've never had any significant contact with to invest in your company's...
Marketing Recruiters
How to work with marketing recruiting firms to find the best candidates
Your office has a need for a marketing or advertising professional but you're too busy to go through the lengthy candidate selection process of filtering through unqualified people to find the right one. You want results without putting your regular business on hold to find the best advertising executive. Recruiting services, hired to find candidates for you, may be the...
Marketing to African-American Consumers
To truly win over black customers, make a commitment to their community
If art imitates life, then advertising surely imitates society. And if advertising to African Americans is any indication, society is changing. After all, marketers ignored African-American consumers for years, believing they lacked money to spend and influence to spread. Time has proven them wrong, however, as African-American consumers now make up 13 percent of the U.S....
Mortgage Lead Generation
Fire up your mortgage lending business with new real estate lead generation strategies
Mortgage lenders and brokers rely on mortgage leads -- potential customers who have expressed an interest in borrowing, and soon -- to keep their business humming. But demand for good real estate leads far outstrips supply. Internet mortgage lead generation, however, has streamlined the process, as thousands of potential customers click on Web links or fill in contact data in...
Mortgage Leads in Oregon
How to find Oregon mortgage leads to increase your mortgage sales
Oregon mortgage leads provide information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. OR mortgage lead companies may charge by the month or by the lead.You can obtain mortgage leads in Oregon quickly through the Internet. Lenders offer website visitors an...
Pharmaceutical Sales Leads
Pharma leads save you time and energy
Pharmaceutical sales leads help you establish a working relationship with a medical establishment by helping you put your foot in the door. Targeting your product to field specific needs can be easily accomplished with the right list and a little background checking.Pharmaceutical leads also help you focus your time on selling, not on finding the next lead. By investing a small...
Pricing and Costs of Mortgage Lead Generation
Know how to get real estate leads that fit your company and budget
If you are considering trying to increase your sales by obtaining real estate leads, you need to learn what to expect. Most mortgage sales leads improve your sales, but they are typically not guaranteed. For this reason, you should not spend every last penny you have on mortgage leads. Instead, find out the pricing and costs of mortgage lead generation, and develop a budget....
Salary Guidelines for Sales and Marketing News and Trends
Stay updated on wages with salary guidelines for sales and marketing news and trends
How much monetary resources you choose to allocate to the salary for marketing employees and the salary for sales employees greatly effects the amount of revenues you have left at the end of the day. That's why it's important to stay abreast of the most recent salary guidelines for sales and marketing news and trends. Barring unforeseen circumstances marketing salary and...
Salary Guidelines for Sales and Marketing
How to set fair yet competitive salary guidelines for sales and marketing
Salary for marketing and salary for sales must be competitive enough to ensure the right candidate lands in the position and develops into a valuable employee. Yet as a business owner or manager you must also watch your bottom line, especially since salaries and other pay compensation benefits can account for the majority of business budgets.Use knowledge of salary guidelines for...
Sales Leads Key Terms
There are many types of sales leads, here's a breakdown of the terms
Sales leads key terms typically describe the many different classifications of leads and the methods used to make those sales leads into actual sales. There are two main broad divisions of sales leads types: qualified sales leads and unqualified leads. Unqualified leads are consumer or business sales leads that a salesperson has had very little or no contact with and does not have...
Trade Lead Directories in South America
Resources for South American trade directory listings offer sales leads for importers/exporters
Directories in South America act as a gateway to connect foreign buyers and sellers for the purpose of South American trade. Leads to suppliers, manufacturers and businesses in the region are easily accessible through the World Wide Web. Directories provide a source for constantly updated information on the region. Search for directories by country; Brazil, Argentina, Chile,...
Using a List for Lead Generation
Best tactics for selling off prequalified sales leads from a sales leads list
Selling is an art, without a doubt. Perhaps even a sport. It takes energy, guts, brains and a bit of panache to barge into people's work days and win them over. It helps, of course, if they are already looking for your service or product. That's where a sales lead list, or lead generation, comes in.A properly built list of business leads is more than basic demographics and...
Working with Channel Marketing
Increase sales by working with channel marketing
Channel management marketing can help you navigate the evolving advertising landscape so that you can maximize your ad dollars. As Internet usage grows, you should take advantage of the expertise developed by a channel marketing manager. An online marketing channel agency can get you the most in one of the largest growing segments in the world, with video, search engine tools and...
