Sales Presentations Key Terms

Impress your audience with the proper sales presentation elements

Sales presentations are a very powerful way to win a client over to your business. They must contain the information the client needs to know but they must not overpower the client or bore the client or he will not listen. Learn the terms associated with sales presentations.

Go to seminars and workshops on sales presentations and learn the acronyms associated with them such as ABC or AFTO. Knowing the vital key terms in sales presentations will make the difference in winning or losing the next client.

PowerPoint presentation

A PowerPoint presentation, named for Microsoft's presentation software, is a computer slide show. Software-based sales presentations, whether using Microsoft or another presentation application, have largely replaced the use of other visual aids such as flip charts.

Handouts

Handouts, also called "leave behinds," are materials you leave with the group after your presentation. Handouts can range from printed copies of a PowerPoint slideshow to elaborate sales presentation binders complete with samples.

FABs (Features, Advantages, Benefits)

The acronym FAB stands for features, advantages and benefits, the qualities of your product or service that you want to emphasize in a sales presentation.

Bullet point text

Bullet point text is a way to organize information on PowerPoint or other presentation slides so that it is easily read and remembered. Use bullet point text for very powerful statements that make or reiterate the key points of your presentation.

ABC (Always be closing)

ABC or "Always be closing" is an essential part of any sales presentation. Offering unnecessary additional ways for your audience to sign up for your products and services in an otherwise lively sales presentation can detract from an urgency to sign up today.

AFTO (Ask for the order)

AFTO or "ask for the order" is another key acronym to keep in mind in sales presentations. It is vital to not just give the sales presentation and hope this sells your product or services. Ask for the order during the sales presentation as many times as possible.

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