Sales and Marketing

1. 

   Promoting a Local Business Online

   
   If your business isn't listed locally on the Web, you're missing out
   By Daniel Kehrer, Editor, Business.com & Work.com
2. 

   Search Engine Marketing for Small Business

   
   How to sell more with SEM, search ads and other methods
   By Daniel Kehrer, Editor, Business.com & Work.com
3. 

   Postcard Marketing

   
   For small business, postcards are the prince of low-tech marketing
   By Daniel Kehrer, Editor, Business.com & Work.com
4. 

   800 Vanity Numbers

   
   A vanity toll-free number helps brand your business. Here's how to get one.
   By Daniel Kehrer, Editor, Business.com & Work.com
5. 

   Business Logo Design

   
   How to find great, low-cost logo creation for your small business
   By Daniel Kehrer, Editor, Business.com & Work.com
6. 

   Successful 'On-Hold' Messaging

   
   Make your phones work harder. Put tell-and-sell to work on hold.
   By Daniel Kehrer, Editor, Business.com & Work.com
7. 

   Managing Customer Relationships

   
   Increase revenue by caring for your existing customers
   By Donna Fenn, Author/Journalist
8. 

   Using a List for Lead Generation

   
   Best tactics for selling off prequalified sales leads from a sales leads list
   By Greg Brown
9. 

   Software for Public Relations

   
   Simplify your public relations efforts with software solutions
   By Frances Sharpe, freelance writer/editor
10. 

    Sales Negotiation Strategies and Techniques

    
    Look to build long-term relations but be prepared to walk away.
    By Carol Smalley, entrepreneur/editor/trainer/writer, Carol Parenzan Smalley
11. 

    Cross-Selling and Up-Selling Your Products and Services

    
    Maximize every sales encounter to increase your bottom line
    By Carol Smalley, entrepreneur/editor/trainer/writer, Carol Parenzan Smalley
12. 

    Direct Mail Marketing

    
    Get first-class results from your direct mail campaign
    By Maggie Rauch
13. 

    Marketing Your Business With a Blog

    
    Use a blog to create relationships with your customers and generate sales
    By Brian Brown, Owner, Pajama Market
14. 

    Promoting your Squidoo Lenses Through your Blog

    
    How to get more readers and more notice by blogging about your lenses.
    By Kimberly Dawn Wells, Internet Entrepreneur, Kimberly Dawn Wells
15. 

    Automotive Dealership Marketing Online

    
    How to promote your auto dealership on the Web
    By Grant W. Repsher, Founder/CEO, Servassist Online
16. 

    Word-of-Mouth Marketing

    
    Harness the power of positive buzz to build your business
    By Lou Bortone, Creative Director, Granite Planet Productions
17. 

    Online Networking

    
    5 Ways to Break Into Online Networking
    By Ivan Misner, Ph.D., Founder and Chairman, Business Networking International
18. 

    Promotional Apparel: More Than Just T-Shirts!

    
    Tips on what to consider if you have a limited promotional apparel budget.
    By Helen Hoefele, Freelancer, Figmentations LLC
19. 

    B2B Pay Per Click Best Practices for Online Lead Generation

    
    Focused best practices for B2B companies doing online lead generation using pay per click search engine marketing.
    By Lindsey Walsh SearchEnginePPC.com, Search Engine Marketing Consultant, SearchEnginePPC
20. 

    Creating a Facebook Fan Page For Your Business

    
    Enhance your social media presence via Facebook's social graph
    By Shara Karasic, Work.com Community Manager, Community Manager, Work.com
21. 

    Using and Making Infomercials

    
    Tell your product's story in order to turn more prospects into customers
    By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications
22. 

    Marketing Your Business in Second Life: The Beginning of the 3D Web

    
    How to increase your profits, extend your brand and gain top of mind awareness through virtual worlds
    By Deborah Kurfiss, Principal, Kurfiss Connect
23. 

    Product Positioning

    
    How to Position Your Product to Sell
    By Deborah Kurfiss, Principal, Kurfiss Connect
24. 

    Leading Creative Workshops

    
    Use your skills to earn extra cash
    By Laurie Lathem, freelance writer/performer/teacher
25. 

    Online Maps for Small Businesses

    
    Make sure your store or office shows up when people do local search via maps
    By Greg Brown