Saving Money on Book Distributors and Wholesalers
Reap the benefits of saving money on book distributors and wholesalers
Writing a book and having it edited and published is just the beginning of success. In order to make money and establish a future in book writing, it must be purchased by customers. It takes marketing and working with wholesalers and distributors to even get books within the reach of customers.Much money can be saved by exploring options beyond the traditional large wholesale book distributor. The more time and effort a writer is willing to put into the wholesale and distribution of a book, the easier the process will be.
1. Consider finding storage for books yourself rather than paying book wholesalers to store them.
2. Take care of the marketing of the book yourself, instead of leaving it up to wholesale book dealers.
3. Work with book stores on your own to get books on the shelf instead of relying on wholesale book distributors.
Work with an independent book distribution company
An independent book distribution company will offer all of the services that a major company does, just on a much smaller scale. Because an independent company doesn't have as many resources and connections that the major ones have, the costs of using them will be much less.
Try: Find a comprehensive list of the top independent book distributors, along with contact information. at Open Horizons. Independent Publishers Group is a distributor specializing in small and self-published books.
Use a printing company as a book distributor
Many printing companies have an on-demand order fulfillment service that prints and ships books as they are ordered. No storage is required, but all of the work in marketing and selling is left up to the writer, so using a printing company is very inexpensive.
Try: Try printing companies with fulfillment services like The Marsid-M&M Group or Book Printing Revolution.
Harness the power of the Internet as a wholesale book dealer
Distributing a book through an online store is a fairly inexpensive way to distribute books. Online bookstores make deals with writers of self-published books much more easily than bricks-and-mortar do, and marketing your book through the Internet can be completely free, only requiring time and effort.
Try: Selling through the top online bookstore, Amazon.com, is as simple as getting an ISBN and barcode on your book and signing up for one of their publisher programs like Advantage. Consider distributing books through the other online giant, Barnes and Noble.
- Save a ton of money by distributing a book locally amongst groups that fit into the target market, such as special interest groups, reading groups and at local events. This tactic relies very much on word-of-mouth for marketing.
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