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Jennifer Mattern

Guide to Selecting the Right Startup Technology

From Computers to Copiers, Find the Best Technology for Your Business

By Jennifer Mattern, Freelance Writer / Editor / PR Firm Owner, J.H. Mattern Communications

There's no getting around it: To run a successful business in the Digital Age, you have to rely on ever-changing technology, from your computers to your phone system. Three tactics will see you through the dizzying amount of choices:
  1. Evaluate cost versus innovation, and decide where your priorities lie.
  2. Aim for user-friendly.
  3. Always try before you buy.

Action Steps
The best contacts and resources to help you get it done


Choosing computers

Mac? PC? Laptop? Desktop? To choose a computer (or multiple computers) for your business, think about how they'll be used. Whether they're used mainly for databases and spreadsheets, typing, Internet work, or graphic design will narrow your options. Do you need it to travel with you to meetings? If so, consider a laptop. If not, a desktop model will do.
I recommend: Once you've established your needs, compare models and prices at OfficeMax or Staples. When you find something that interests you, visit the store and ask for a demonstration before buying.

Selecting phone systems and Internet access

Take stock of your needs. Do you simply need office phones, or do you need mobile phones as well? Will basic landline phone systems suffice, or will a VoIP service provide a better value? Do you need multiple extensions, forwarding abilities, voice conferencing, or remote access to your voicemail? You also need to decide whether or not to have high-speed Internet access set up through your phone company if the option is available.
I recommend: Learn more about choosing a phone system at AllOptions.com, then check out small business plans for phone and DSL service from Verizon and AT&T/SBC. For VoIP service, check out Vonage's small business plans.

Finding the right printers and copiers

Establish what your printing and copying needs are. Do you need color printing and copying? Do you need to be able to copy in bulk with a stand-alone machine, or might a smaller all-in-one machine do the job? If you need to print quickly, a laser printer might be the best option.
I recommend: Xerox offers an online product advisor that uses a series of questions to suggest appropriate printing and copying technology for your business.

Investing in networking technologies

If you have several employees, it might be worth considering computer networking options, to allow Internet access, or even printers and other resources to be shared by multiple people. Computer networking can also be used to set up a company intranet, to allow various users to share software applications and files. If you don't have an IT professional available to set up your network, it's essential that you choose equipment that can be easily installed yourself.
I recommend: You can find reviews of various computer networking hardware at CNET, sorted by price, manufacturer, or capabilities.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Look at basic price comparisons between models and manufacturers.
  • Decide if the newest technology "toys" are really necessary for your business.
  • Understand if there will be a large learning curve to be able to use a new technology before making a purchase, and if instructional resources are readily available.
  • If you don't choose technology options that can be installed by yourself, you may need to incur an additional cost to hire an IT professional to handle installations.
  • Understand that whenever you upgrade your technology, you'll need to train your employees to use the new equipment. Decide if the upgrades are really necessary, and factor in the cost of their time in training versus the time they would lose at work.
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Recommended Solution Providers

CNET: Technology Price Comparisons
Search comprehensive product information, specs, professional reviews, and tech-savvy user reviews.

PC Magazine: Technology
Features pricing, comparisons, reviews, and sorting.

CDW: Technology Center
Provides computer hardware, software, services, and support.

PC World: Technology
Offers comparison shopping and filters for selecting technology products.

Buyerzone: Technology
Provides quotes from multiple providers for a variety of technical products when users specify their requirements through an online form.

Best Sites to Learn More

CNET: Technology
Reviews and advice and features on current technology.

PC World: Computer Hardware
Rates products according to expert reviews and popularity.

PC Magazine: Technology
Tips for maximizing technology.

Yahoo: Technology
Contains user-ratings, articles, and buying guides.

BusinessWeek: Technology Review
Technology & science news, product reviews.

Best Blogs and Forums

CNET: Small Business Technology Forum
Mixture of novices and experts participate in this general forum on small business and technology.

BusinessWeek: The Tech Beat Blog
Innovations, trends, and dustups in the world of tech.

CNET: Technology Blog
Offers buyer's advice, discussions, provider search tools, stories, and access tools.

PC Magazine: General Technology Forum
Covers reviews, product guides, opinions, and news on technology.

Slashdot: General Technology Blog
Popular blogging site for tech innovations.

Yahoo: Technology Blog
Posts deal with technology, life, and tips.

O'Reilly Radar: Technology Blog
Helps readers pay attention to what's new and interesting in the world of technology.

Techdirt: Technology Intelligence
Discusses various aspects of technology, including legal issues, culture, and business opportunities.

Fast Company: Technology & Computers
Comments include some consumer products as well as business topics.



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