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Daniel Kehrer

Guide to Setting up a Merchant Account

Having a credit card merchant account is critical to growing a small business

By Daniel Kehrer, Editor, Business.com & Work.com

It's a fact: Small businesses that accept credit cards sell more. Often much more. To do that, you must set up a merchant account to accept credit card payments. You may need an internet merchant account as well. Here's a three-pronged strategy to help you find the best merchant account provider:
  1. Decide what payment forms to accept with your merchant account. You can take only credit cards, or other non-cash payments such as debit cards, electronic checks, gift cards, stored value cards and smart cards.
  2. Apply for a merchant account service that will be used to process payments and deposit the funds you collect in your regular bank account. A merchant account is often approved in 48 hours or less. Home business merchant account options are also available.
  3. Choose the merchant services account technology you need. You can select anything from hardwired terminals, to PCs, to online merchant account services and wireless handheld devices to help accept credit card payments.
Business.com's "What Works for Business" blog is a great way to keep up with the latest solutions, trends and strategies for small and medium business — including merchant accounts and other payment solutions.  

Action Steps
The best contacts and resources to help you get it done


Get System Savvy

Fuzzy about how merchant account credit card processing works? Want to know how to apply for merchant account services and a merchant bank account? Let the big three show you.
I recommend: Visa, MasterCard and American Express all have super helpful small biz sites to walk you through the basics of accepting credit cards and can help with setting up a merchant account for your retail business, restaurant, website or just about any type of business you may operate.

Compare Rates and Options

BuyerZone is good for comparison shopping/price quotes on credit card processing services, including merchant account providers that can offer you an international merchant account, high risk merchant account, mastercard or visa merchant account.
I recommend: Request a quote at BuyerZone.com and learn more about how to accept credit cards at your business. This is a good place to compare fees and look for a low cost merchant account.

Small Volume? Get This Quick Solution from QuickBooks

QuickBooks has a brand new off-the-shelf credit card processing solution that simplifies the merchant account set up process at a low cost.
I recommend: Buy the QuickBooks Credit Card Processing Kit at Office Depot or details here.

Go Mobile

Accept credit card and debit card payments anywhere, anytime with handheld wireless technology for your merchant account.
I recommend: Cardservice International, and Authorize.net, both industry leaders in offering merchant account services, have complete wireless solutions.

Put PayPal Power in Your Corner

PayPal offers a full range of low-cost payment solutions great for online businesses, including "Virtual Terminal" service that lets you accept credit card payments online.
I recommend: Signup and info at PayPal.

Tap Association Member Discount Deals

Many industry, professional or other small business associations offer credit card payment solutions and merchant account processing as a member benefit.
I recommend: The National Federation of Independent Business (NFIB) has negotiated discount merchant account services with Solveras Payment Systems; the National Association for the Self-Employed (NASE) offers a merchant account deal through National Processing Co. (NPC).

Look for low rates, no fees and free equipment

Credit card payment processing is a highly competitive field for both retailers and online merchants. Remember that savings don't only come as a lower rate, but in cost reductions from having your system set up properly, your charge-backs reduced, dependable equipment, and your funding on time.
I recommend: CreditCardBiz.com is a fast-growing credit card payment processor that handles about 70,000 merchants nationwide. They provide free state-of-the-art equipment, free user training, free replacement equipment shipped overnight, plus no application or annual fees.

Apply for a Merchant Account at Your Bank

Major banks serving small business offer credit card processing services of all kinds, including online business merchant accounts.
I recommend: The small business divisions at Bank of America and Wells Fargo are two top choices.

Add Electronic Gift & Loyalty Features

Scrap those paper gift certificates and customer loyalty punch cards and let your credit card processor boost business with electronic gift cards and customer loyalty rewards.
I recommend: Solveras Payment Systems offers an electronic gift and loyalty program customized to your business.

Tips & Tactics
Helpful advice for making the most of this Guide

  • At $39.95, the QuickBooks kit is an excellent value for a small biz with under $5k in monthly card transactions.
  • Card fraud is growing. Ask merchant account vendors what fraud protection services they offer.
  • Merchant account providers consider web-only and telemarketing businesses "high risk." You may need to put up a deposit or pay higher fees to begin.
  • Fees and charges vary greatly. Possibles include discount rate (% of each sale), flat per-transaction fee, equipment rental, monthly minimum and chargebacks.
  • For online sales, decide if you need real-time processing or can use lower-cost "batching" where you collect card info and process by hand offline.

The official source of Setting up a Merchant Account is
the Online Merchant Accounts page at Business.com

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Get Rate Quotes for Merchant Account at AllOptions.com
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Recommended Solution Providers

American Express: Merchant Services
Supplies merchant accounts, as well as processing tools and supplies.

PayPal: Merchant Tools
Enables businesses and individuals to securely send and receive payments online.

Visa USA: Small Business & Merchants
Global providers of credit card acceptance technology and marketing programs for businesses.

MasterCard: Merchant Solutions
Provides a broad variety of innovative services in support of their members payment programs, which include credit cards, deposit access, electronic cash, and business-to-business services.

Authorize.net: Payment Gateway
Provides Internet Protocol (IP) payment gateway services that enable merchants to authorize, settle and manage credit card or electronic check transactions.

Charge.com: Merchant Accounts
Provides the capability to accept credit cards on your web site in real-time, including both a web-based credit card processing terminal so you can process transactions manually.

Advanced Merchant Services: Credit Card Processing Solutions
Offers a complete range of credit card processing solutions, including wireless merchant accounts and printers.

Merchant Warehouse: Merchant Accounts & Equipment
Providers of merchant accounts, credit card equipment, and processing software.

Monster Merchant Account: Credit Card Processing Services
An online merchant account provider for real-time or batch credit card processing services.

CCBill Businesscenter: Ecommerce Services
Supplies e-commerce transaction processing services, including merchant accounts with credit card processing, online checks, and subscription billing capabilities.

NASE: Card Processing
Processor of merchant credit and debit cards nationwide.

Solveras: Payment Systems
Committed to providing effective and affordable payment solutions to independent American businesses.

Best Sites to Learn More

WorkZ: Payments
This site offers resources aimed at helping small business grow, including articles on how choose a vendor to process online transactions and details on the terms of a merchant agreement.

Entrepreneur.com: E-commerce Operations
Tips on all aspects of e-business operations.

AllBusiness: Credit Cards & Merchant Accounts
Small business advice on using credit card purchases to boost online sales while avoiding fraud.

All Merchants: Merchant Account Service
Articles on merchant account services, including credit card chargebacks and unique issues facing home-based businesses.

InfoMerchant: Merchant Account and Credit Card Processing Help
Offers a variety of merchant account resources, including a tutorial about credit card processing, a merchant services FAQ, and payment processing tips.

Best Blogs and Forums

The Merchant Account Blog: Merchant Accounts & Credit Card Processing Equipment
Includes links to payment processing cost calculators, terminology, and software information.

MonsterSmallBusiness: Merchant Accounts Community Forum
An open dedicated to merchant account issues facing the small business.

Paynet Systems: Credit Card Processing Blog
Informational blog from a credit card processing and merchant services provider.



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