Site selection software is available both as desktop software or subscription-based online options, and the scope of the available solutions can vary widely on both feature details and price. Many site selection software providers offer consulting services as well, which increases the price. Site selection software can help you:
- Identify and prioritize sites based on customer demographics.
- Map potential locations based on demographic criteria.
- Identify nearby competitors.
- Analyze local businesses.
- Compare two locations that appear equally good.
Action Steps
The best contacts and resources to help you get it done
Look for small business options
Most site selection software is geared to larger companies with multiple locations. However, some providers offer scaled-down versions of their products and services for smaller businesses.I recommend: Easy Analytic Software offers an affordable entry-level version of The Right Site software, which offers current information on population, households, income, race, median age, employment, consumer expenditures and more.
Define an area
Look for software that allows you to define the site you want to analyze using a variety of methods. For instance, it may be beneficial for you to analyze information by ZIP code and also by a specified radius.I recommend: Claritas, which offers a wide range of products and online services, lets you create and modify the area you want to analyze by ZIP code, county, state, country, radius or polygon.
Get the demographic data you need
In your business, the age, race or income level of nearby residents or the drive-times of commuters may be a determining factor in choosing the best location, It's up to you to make sure that any software you select provides the specific information you need.I recommend: Check out MapInfo, which offers a combination of software and services for site selection whether you're a nationwide retailer or a start-up. MapInfo's AnySite Online, available from Empower Geographics, gives you detailed demographic data in a number of fields.
Consider nearby businesses
If you offer business-to-business services, the best location will be near the businesses you serve. On the other hand, if you're a retailer or a restaurant owner, you don't want to locate too close to the competition. Either way, a good understanding of the existing businesses near your proposed site is crucial to your success.I recommend: Several software solutions provide competitive analysis, including MapInfo's AnySite Online and GeoVue's iSite, which offers both a desktop and a handy online service.
Find an office solution
Most site selection software focuses on solutions for retail shops, restaurants and other businesses that rely on foot traffic and commuter traffic. However, if you're trying to choose a site for an office location, you can also benefit from site selection software.I recommend: SitesUSA, which offers both desktop and online versions of its REGIS software, specializes in commercial real estate in addition to the more common retail site selection.
Tips & Tactics
Helpful advice for making the most of this Guide
- Before you buy, take a test run, if possible, or contact the vendor to ask how well they support your target city or region.
- To cut costs, consider software providers that offer ASP, or Web-based, solutions. These tend to be less expensive, and the price usually includes any software upgrades.
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