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Shara Karasic, Work.com Community Manager

Guide to Small Business Blogs

Discover trends, get advice and find out what other businesses are doing

By Shara Karasic, Community Manager, Community Manager, Work.com

It seems like every day there are new blogs from business owners, people who serve small business and those who monitor small business trends. Blogs are often written by people who have "been-there and done-that", and it's good to know what's being talked about in the small business blogosphere. But how do you figure out which ones are worth your time to read? While you can't keep up with them all, there are easy ways to browse the best ones. By browsing small business blogs, you can:
  1. Stay up-to-date with the latest business trends, opportunities and news.
  2. Get timely advice from business coaches, marketing gurus and accounting experts.
  3. Keep an eye on the competition and get ideas for your own business or blog.

Action Steps
The best contacts and resources to help you get it done


Get an overview of the latest trends, opportunities and tips

Start at high profile business blogs that have a lot of traffic and are consistently updated by well-known bloggers.
I recommend: Small Business Trends includes coverage of technology that affects the small business market. Get marketing tips from the Duct Tape Marketing blog or BIG Marketing for Small Business, and find out about business networking online at Virtual Handshake. Two up-and-coming entrepreneurs share their personal experiences at Slate's BizBox. Others worth a look include Business Opportunities Weblog and The Entrepreneurial Mind. The eVenturing Entrepreneur's Viewpoint Blog links to useful business articles around the Web on topics from going global to staff management. Find out how to go from "corporate prisoner to thriving entrepreneur" at Escape from Cubicle Nation. Carnival of the Capitalists has links to the most interesting business-related blog posts, hosted on different blogs each week.

Discover the best blogs from actual small businesses

Gain a unique perspective into the lives of people starting and running all kinds of small businesses through their blogs.
I recommend: USA Today's Small Business Connection blog often features small business blogs. Pajama Market highlights a small business blog of the day and interviews bloggers about the impact blogging has had on their businesses. Other interesting reads include Aldo Coffee, The Bloomery Florist, Sharma Jewelry Designs, Sheepdog Print and Design, and Kendrick's Billiards.

Find other small business blogs on blog directories

To find a coffee shop blog, for example, type in "coffee shop". You can also subscribe to keyword search feeds to find the latest blogs in your area of interest. Search on your own company name to see if it's being mentioned in the blogosphere.
I recommend: Try Google Blog Search or Technorati's business directory, or simply search for a business type or topic you're interested in from the top pages of Google Blog Search or Technorati.

Use RSS readers to get summaries of updates to your favorite small business blogs

RSS or RSS feed refers to a way for sites to syndicate their content, and allows you to read the highlights of all the blogs you like to read in one place.
I recommend: You can subscribe to a blog's RSS feed from the blog itself. You'll get a special URL and then you'll need to view it in an RSS reader or aggregator, such as My Yahoo, Google Reader, or Bloglines.

Tips & Tactics
Helpful advice for making the most of this Guide

  • If you've found a good blog, a way to find more quality blogs on a similar topic is to look at the blog's sidebar to see what other blogs the author has recommended.
  • Commenting on an interesting blog post is a way to voice your opinion or add some useful information, but it can also let more people know about your URL or expertise.
  • Some top blogs that don't deal specifically with small business, but cover topics such as technology, may also be useful for you to track.
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Recommended Solution Providers

ContentRobot: Business Blogging
Provides technical and design services to create blog-powered web sites.

MyST Blogsite
MySmartChannels weblog application server for business marketing.

BlogHarbor
Web publishing solution with templates and advanced weblogging features.

Bpwebdesign.com
Professional blogging service.

TypePad
Customizable, ad-free professional blogging service for small businesses.

Advanced Media Productions
Business blog services including strategy consultation, design, installation, training, marketing, promotion and analytics.

WordPress
Open Source software program to create customizable self-hosted blog sites.

RegisterFly: FlyBlogger
Hosted web site blogger tools.

Very Commerce: Get a Blog
Web hosting service using wordpress software.

Blogger.com: Get Started
Free service to publish a blog.

Best Sites to Learn More

About.com: Blogs For Small Business
Basic information, examples and resources with links to articles and an FAQ.

DigitalGrit: Blog Webinar
Features secrets for a successful business blog strategy.

Microsoft: Blogging for Business
Articles with tips for getting started and how blogs help business.

ExpertHosts.com: Blog Hosts
Articles, links and reviews.

EzineArticles.com: Internet and Businesses Online Blogging
Range of articles with information and advice.

Small Business Brief: Blogging
Marketing and resource articles.

Writing a Successful Corporate Blog - 5 Steps
Work.com member Barbara Payne tells you how to get started with your own corporate blog.

Using Technorati to Find Blogs About Your Industry
Work.com member and Pajama Market blogger Brian Brown shares his secrets to finding blogs about your industry.

Marketing Your Business With a Blog
Brian Brown tells how to market your business with a blog.

Small Biz Technology
Technology solutions for growing businesses.

Best Blogs and Forums

USA Today's Small Business Connection blog
Jim Hopkins reports on big business news from the perspective of small companies and entrepreneurs.

Pajama Market
Pajama Market highlights a small business blog of the day.

Small Biz Survival
By and for small business people in rural areas and small towns.

Small Biz Trends
Anita Cambell reports on the small business big picture.

The Virtual Handshake Blog
Tips on online business networking.

Flyte: Business Blogs and Blog Marketing
Web strategies for small business.

Small Business Ideas Forum: Blogs and Blogging
General discussion with a focus on marketing issues.

Business Blog Consulting
Discusses how weblogs can be used for communicating with customers and marketing with resources and examples of business and corporate blogs.

Smallbusiness.com: Small Business Blogging Weblogs
Directory of weblogs that discuss small business blogging.

ContentRobot: Business Blogging
Posts on using blogs for corporations and small businesses to communicate with their audience, show off expertise, and build stronger brands.

BlogWorks: Corporate Blogs
News, opinion and advice on business blogging.

Internet Marketing Blog: Business Blogging
News, research and statistics.

BLOGthenticity: Business Blogging
Posts discussing how to use a blog for customer relationship management and marketing.

Kendrick's Billiards Blog
Life running a pool hall.

Aldo Coffee
From Mt. Lebanon, PA, learn about the in-and-outs of running a coffee shop, and what makes good mouthfeel and crema in a cuppa joe.



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