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Paul Vachier

Guide to Spam Prevention

How to prevent or lessen the onslaught of unwanted spam email

By Paul Vachier, Transmit Media

Spam, or unwanted email, is one of the biggest problems facing Internet users today. And the problem is often magnified at a small business where your Web site and email address may be public, or because you have employees who also are inundated with spam.

Though it’s difficult to completely eliminate spam, you can dramatically lessen the amount of spam you receive in your inbox if you:

  1. Carefully control how you give out your email address
  2. Use junk mail controls already built into your email software
  3. Install additional anti-spam tools from outside providers
  4. Use common sense when providing your email address to outsiders or responding to offers

Action Steps
The best contacts and resources to help you get it done


Use the spam filter in your email application

Most popular email applications such as Outlook, Entourage and Eudora let you use a built-in spam filter to shunt unwanted email into a special "junk" folder. Get familiar with your email application's spam filtering capabilities or install any of a number of third party products (below) that work with common email programs.
I recommend: Spamihilator works with almost every email client available. Spam Sieve works with many Macintosh email client applications.

Include anti-spam in your Internet security software

Don't stop with software that blocks viruses. Get a system that helps control spam as well.
I recommend: Internet security software for small business from Symantec covers all the bases, including anti-spam.

Use a server-based spam filtering service

Services that stop spam before it ever reaches your computer can be effective. These services include "white lists" and "black lists" to block senders and work with your existing email address.
I recommend: Spam Cop and Spam Arrest are both effective and well-regarded solutions, among others.

Surf anonymously

Never post your email address to forums, blogs, news groups or guest books unless it is absolutely necessary. If you must leave an email address, use a fake one or create an alternate email account that you can use just for this purpose.
I recommend: Services that provide "disposable" or "one time use" addresses that expire after a short period of time include Spam Gourmet and Trash Mail.

Don't open spam messages or attempt to unsubscribe from unknown lists

Images, attachments and offers to unsubscribe from mailing lists are common methods that spammers often use to verify that you have received their email and that your address is real.
I recommend: Simply delete any spam that you receive instead of opening it or trying to unsubscribe. Use these helpful spam tactics.

Disguise your email address on your Web site or email signature

Don't use the mailto link on your Web page(s). Instead use an image that displays your address without a link or conceal your address by removing the @ sign: myname(at)mydomain.com. Do the same with your email signature at the bottom of your email.
I recommend: Hide-email-script.com provides a free script for concealing your address in mailto links.

Change your email address

If you're already receiving tons of spam, retire your old address and create a new one. See the tips on choosing a new email address below. To guard against future spam, check with your mail service about filters or safe lists to "whitelist" email senders of which you approve.
I recommend: Google's Gmail service has a nice tutorial on how to switch your email address.

Choose email addresses carefully

Avoid common or easy to guess user names such as webmaster@, info@, joe@, mary@, etc. Using your own unique domain name instead of common ones like Hotmail or Yahoo also helps.
I recommend: Find where to get a unique domain name at this list of inexpensive third party email account providers.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Avoid forwarding emails and "urban legends" that specifically ask you to forward the message to other people.
  • NEVER provide your login info when receiving emails that appear to come from financial institutions such as banks, credit card companies, eBay, PayPal, etc., that ask you for such information.
  • If you want to fight back, you can report spam violators by sending a copy of the email with header info to: spam@uce.gov.

The official source of Spam Prevention is the Spam Filters page at Business.com

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Recommended Solution Providers

Symantec: Small Business
The makers of Norton anti-virus software offer a host of solutions tailored to the needs of small businesses.

Cloudmark: Spam Blocker Solutions
Provider of desktop spam blockers for Outlook and Outlook Express.

Spam Cop: Spam Reporting
Provides spam-fighting email accounts, and reporting services.

Barracuda Networks: Spam Firewall
Firewall hardware for protecting against spam, spyware, and viruses.

Katharion: Email Security
Anti-Spam solution without installing hardware or software.

Best Sites to Learn More

About.com: Spam and How to Get Rid of It.
Articles on spam fighting, and using spam filters.

Smash Spam Now: Anti-Spam
Articles on fighting spam and spyware.

SpamHelp.org: Anti-Spam
PDF articles discussing ways to prevent spam.

FTC.gov: SPAM
Describes the CAN-SPAM act and how to fight spam.

Self SEO: Spam Related Articles
Collection of articles on spam, and how to prevent it.

Best Blogs and Forums

Spam Huntress: Spam Blog
Includes entries on various spammers, and how to fight them.

Fixing Email: Spam News Blog
Provides news and information on spam.



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