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Matt Alderton

Guide to Staying Motivated

Find the energy you need to succeed with strong goals and clear vision

By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications

Being an entrepreneur isn’t easy. Nobody said it would be. But if being self-employed is more difficult than you’d imagined, hang on; you’re not alone. All small business owners struggle with running their companies. Some lack enough money, some lack enough planning and some lack enough ideas. At some point or another, however, all of them lack enough motivation.

If you find yourself losing interest in your business—if you lack the energy and focus you once had—don’t fret. All it takes to get and stay motivated for the long haul is determination, patience and commitment. And once you’re properly motivated again, you’ll find you have not only more energy and more ideas, but also more:

1. Time
2. Money
3. Opportunity
4. Success
5. Satisfaction

Action Steps
The best contacts and resources to help you get it done


Make a schedule

If you're self-employed, chances are good that you could benefit from some structure. Don't just wake up and work when you feel like it, for instance; instead, set a regular start and stop time for your workday. Having a daily agenda will help you get things done.
I recommend: Stay on schedule with the help of business calendar software. Try Microsoft Outlook with FranklinCovey Time Management Solutions or Mozilla Sunbird. Or, for a simple, budget-friendly alternative, consider using an online calendar tool like Google Calendar or Yahoo! Calendar.

Set goals

Make daily, weekly, monthly and annual checklists of things you want to accomplish; then, cross them off your list as you achieve them. Doing so will give you a sense of accomplishment that is sure to motivate you when you're feeling sluggish.
I recommend: Visualize your goals—literally—by putting them on paper. Collect magazine clippings, quotes and images that represent your goal and display them on a bulletin board for inspiration; you can find a variety of display boards at Blick Art Materials. Or, go the high-tech route with Picasa and make a digital slideshow or collage of goal-oriented photos for your computer.

Embrace variety

Stay productive and avoid boredom by mixing up your work routine. Rather than doing eight straight hours of the same task, make sure you fill your workday with a variety of projects designed to hold your interest and stimulate your creative muscles.
I recommend: If you’re stuck in a workday rut, take a break to exercise your brain. Do the New York Times Crossword Puzzle or try one of the many puzzles and brainteasers linked to at About.com. A little play might be all you need to find your muse again.

Be social

When you work from home, it's easy to get tired of your own company. Maintain contact with the outside world by seeing your friends, volunteering or joining a local sports team-anything that gets you out of the house long enough to recharge your batteries.
I recommend: When you own your own business, there’s no water cooler to gather around with co-workers. You still need a support system of peers, however, to motivate you when things get rough. Join a Small Business Meetup to network and socialize with other entrepreneurs in your area. Or, consider finding a business mentor by registering with Advance Mentoring.

Be professional

When you spend your days working in front of the television in your bathrobe, your coffee table serving as a makeshift desk, it's easy to lose sight of your business goals. Maintain a professional environment-complete with a proper home office and a respectable dress code-in order to remind yourself that you have a job to do.
I recommend: It can be hard to stay focused and motivated amid chaos. Avoid clutter by organizing your home office; The Container Store has a number of solutions for the home office.

Reward yourself

Work can't always be fun. When you're overwhelmed or annoyed, keep yourself going by planning rewards for yourself, such as a nice dinner or a weekend getaway.
I recommend: Reward yourself with regular breaks and an occasional vacation. Sam’s Club’s Business Members can take advantage of special travel discounts while Expedia Business Advantage members get access to exclusive, business-friendly travel rates.

Take care of yourself

Keep your mind fresh by keeping your body strong. Embracing a routine that includes good nutrition, regular exercise and even habitual powernaps will go a long way toward refueling both your personal and professional tanks.
I recommend: Visit Entrepreneur.com’s Health and Fitness section for tips on keeping yourself—and your business—healthy.

Stay positive

If you've lost your business mojo, get it back by actively searching for encouragement, ideas and advice. When you hear what you need to hear, you'll see that there is, in fact, light at the end of the tunnel.
I recommend: Try to always be optimistic, even when the going gets tough. Redirect your negative energy in order to avoid slides and slumps; affirmations, such as those on products from Successories, can help.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Remember that motivation comes from within. If you lack the focus and opportunities you seek, take control; it's your life and your business, and only you can make changes.
  • If you lack inspiration, keep in mind that opportunities exist everywhere, all you have to do is look for them.
  • Don't let a dry spell discourage you; be persistent and patient to reap the motivational rewards you seek.
  • If you lack motivation, find out what's causing it. Perhaps you're working at the wrong time of day, or dealing with problems at home. Keep a journal and look for patterns; when you see problems, search for solutions.
  • Fight procrastination with deadlines. Sometimes, accountability is the only motivation you need in order to get things done.
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Recommended Solution Providers

Successories
A retailer that specializes in motivational merchandise, including plaques, posters, greeting cards and more.

Small Business Meetup
A networking site for small business owners that want to get motivated by sharing advice and experiences with their entrepreneurial peers.

Advance Mentoring
A site where small business owners can connect with mentors, who may inspire them in trying times.

Best Blogs and Forums

GoalsSuccess.com
A blog dedicated to goal-setting tips and advice.

Motivation for You
Daily inspirational quotes and articles in a friendly blog format.



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