Store Signs That Boost Business

First impressions count in business and retail signage

Store signage is one of the easiest and most noticeable ways to distinguish your store from other retail establishments. Simple, easy-to-read shop signs create a powerful message that can turn passersby into customers.

Regardless of your business specialty, store signs take a variety of forms from sidewalk signs to store front signs and even in-store retail signage for sale events. All of these signs should be produced by a quality designer, follow a consistent color scheme, offer clear content and be well placed in a safe and visible location.

Too few signs can allow your business to go unnoticed, but too many signs can appear distracting and distasteful. Strike an effective balance to give your business the extra edge.

When getting new store signage:

1. Find a company that produces signs with quality materials and has trained designers.
2. Get signage constructed of materials that match your business message and aesthetic.
3. Purchase a matching set of multiple types of signs to enhance your professional image.
4. Place your retail signs in the best locations possible.

Get quality design services

Not all production and design is created equal. A local business may be able to offer you the best tailored work, but make sure it has quality personalized services for retail store signs.

Match your signs to your business

Choose between the many types of sign materials to find those that best serve your purposes and match your shop's aesthetic.

Vary signage within a theme

Purchase multiple signs for different locations in and around the store, but make sure all the signs match and are made by the same designer and manufacturer.

Focus on placement

Signage should appear in a visible location that doesn't interfere with its surroundings.

• Don't overdo it. More signs are not always better. Have at least two outdoor signs visible from different angles and indoor signs that enhance the shopping experience rather than distract customers.
• Consider purchasing standard, professionally designed seasonal or occasional signs to put up during clearance sales or other special events. While you might not need them year-round, having them produced to match your other signs will make them professional and distinctive.
• Plan ahead when consulting governing bodies about local ordinances. In some communities, especially historic districts, it may take time to have your designs and materials approved.

Copyright © 2013 Business.com, Inc. All Rights Reserved.

---