Successful ads on hold:
- Make a small company sound big
- Deliver an effective combination of information, voice and music
- Transform "dead time" - however brief - into sell time or customer service time.
Action Steps
The best contacts and resources to help you get it done
Evaluate options, equipment and pricing
Explore different on-hold messaging options and learn what questions to ask before making your choice among the many solution providers.I recommend: The On Hold Messaging Association, with about 70 member companies, offers helpful information about how on hold messaging works, how to evaluate providers, program design, equipment types and pricing.
Quick solutions and free custom demos
Try out free customized demos before you decide.I recommend: Easy On Hold offers a range of quick message on hold solutions for small business and will craft an original demo message for your business.
Show me the money
Get details on how on-hold messaging can make money for your business.I recommend: On Hold Marketing Services, Inc. is another vendor offering free demos. The Web site has free reports for download explaining how on hold messaging can make money for your business.
Combine toll-free and virtual on-hold messaging service
A hosted "virtual" PBX system with toll-free service and on-hold messaging can make a small business look a lot bigger.I recommend: Freedom800.com offers virtual telecom services with PBX style functionality, automated voice messaging, on-hold music, call routing, virtual fax and more.
Run it through your own PC
For an in-house solution, try software that turns your own PC into an on-hold message and music player.I recommend: IMS is a computer-controlled on-hold message player. Install the software on any Windows PC and connect the computer's sound out socket to your office phone system. You can continue to use the PC as normal.
Tips & Tactics
Helpful advice for making the most of this Guide
- Hours and location: Your message can include business hours and your Web site address - the very information some callers may have wanted.
- Cross-selling and impulse buys: A caller on hold to a hair salon could hear about a new hair care product just in, or a weekly special.
- Branding: Tell callers what your business is all about; things you do they might not know about.
- Testimonials: Let customers hear what other customers are saying.
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