Taguchi Methods and Design of Experiments (DOE) Basics

Taguchi methods and design of experiments add a practical twist to innovation

Genichi Taguchi used statistics and engineering in his design of experiments methods in the 1950s for manufacturing processes. Today Taguchi methods are in Internet marketing, advertising, biotechnology and manufacturing. These innovative methods work by methods of testing and measurement. For example, you can try alternative designs or parts in a manufactured product to see which one customers like the best.

Traditional Taguchi methods and design of experiments (DOE) basics today fit other industries besides manufacturing. Taguchi is proving popular in Internet marketing and advertising. Direct mail, for instance, likes to test copy to see what works the best whether it is an alternate headline, design of packaging, or sales-letter style. When a lot of different options and choices are available, math and statistics of Taguchi methods bring a level of accuracy and clarity to the process. Consider the following for Taguchi basics.

1. Look at Taguchi methods in industry and the marketplace.

2. Read online articles on Taguchi methods.

3. Attend a workshop in the design of experiments method.

 

Look at Taguchi methods in industry and in the marketplace

Taguchi methods apply to a broad spectrum of industry and markets from manufacturing to Internet marketing and advertising.
Try: Verster applies the DOE method to improve website rankings with search engines. TaguchiNow applies this multivariate testing method to advertising and marketing—and the Internet. KnowWare International uses the Taguchi methodology in manufacturing processes and services. They work at all levels of corporations with Taguchi and six sigma methods.

Read helpful online articles on the Taguchi method

These websites and articles give basic concepts and ideas on DOE that business owners may find helpful in improving processes and methods of testing and measurement.
Try: This article at iSixSigma reveals little known facts about Taguchi. Optimost gives the history and background of the method.

Get trained in Taguchi design of experiments to better understand the process

Training is the first step in the application of a new method to your business process. Go to a workshop, seminar or take a class in DOE methods. At first, the whole idea can seem confusing and mysterious--after all, it's about statistics and engineering. There are beginning (and advanced) courses available, however, that can help you get a handle on the subject.
Try: Stat-Ease trains in the use of DOE for design in six-sigma improvement. Attend one of their workshops and learn the method. Training-Classes.com also offers workshops in Taguchi.

 

• Train yourself in the basics of Taguchi DOE before spending a lot of money on the process. This way you will be better equipped to hire the right professionals to help you measure, test and improve your bottom line.

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