Telecommunications Advertising and Marketing Key Terms

Understand key terms associated with telecommunications advertising and marketing techniques

Telecommunications advertising and marketing is the marketing of telecommunications like cell phones, online services and other forms of communication. The advertising and marketing for telecommunications comes in several forms and employs unique techniques to compete for consumer loyalty and revenue.

There are several key terms in telecommunications advertising and marketing that are used to describe audience, sales, or marketing techniques. If you can master these terms, you’ll build a solid basis for future research on the subject.

 

Adjacency

Adjacency is the telecommunications advertising and marketing term for following one advertisement right after the other. It's a way of reinforcing a marketing message or brand.
Try: Review the adjacency definition available at the Dictionary for further information.

Daypart

Daypart is the term for dividing the advertising day. However, the division is slightly different for radio and television. For example, radio advertising only includes weekdays in its dayparts but television includes weekends. The morning for radio is 6:00 a.m. to 10:00 a.m., but it is 7:00 a.m. to 9:00 a.m. for TV.
Try: Review the dayparts breakdown and explanation at the Business Dictionary for more information.

Area of dominant influence (ADI)

Area of dominant influence (ADI) is the broadcast area reach for any telecommunications advertising and marketing. If you were to broadcast a commercial on the local TV station, it would include all the available TV viewers in the region. However, with the advent of Internet advertising, the area of dominant influence is not as definitive as it once was.
Try: Study the area of dominant influence synopsis at the Nonprofit Hub.

Audience-focused communications

Audience-focused communications refers to when telecommunications advertising and marketing engages the consumer in an active rather than a passive role. In audience-focused communications, you ask the buyer of the service or product to interact.
Try: Evaluate the audience-focused communications information at the The G Brand.

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of designing a website, or information available on the Internet, specifically for major search engines like Google. Since that's how most people find information on the Internet, it makes it more likely that a consumer will find your telecommunications marketing and advertising.
Try: Assess the SEO primer available at Rank for Sales for further details.

Demographic factors

Demographic factors are the specific characteristics of consumer groups. Whether it's age, sex or income, each demographic factor plays a role in the marketing and advertising of a product.
Try: Use the definition of demographic factors from EconGuru.com to understand the term thoroughly.

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