Telemarketing Key Terms

Learn about key components used in telemarketing services

Telemarketing is a business that provides a way to reach new customers by telephone. While some companies have moved away from telemarketing and into Internet marketing in order to reach out to more potential customers, there are still many businesses that use telemarketing as their main source of customer leads. Telemarketers must bring a strong set of communication skills to the table in order to find leads for the company and make solid connections with cold calling procedures.

 

Agent

An agent is a term that describes a trained telemarketer. The telemarketer's job is to make or receive calls for the company.
Try: StateUniversity describes the job of a telemarketing agent, including working conditions and average yearly salary.

Call back

A call back is a term in telemarketing used to describe a return call to a potential customer. Many telemarketing companies are using the Internet to let potential customers request a call back without sitting through an initial sales call.
Try: ASP Telemarketing lists the benefits of DialVision software, which includes a feature that allows call backs to be redirected to the original agent, making it easier to pursue a potential customer.

Call center

A call center is a term that refers to the building where telemarketing services are located. These centers can take inbound or outbound calls, or a mixture of the two.
Try: Step To Call Center provides information on how to set up a call center and manage activities and productivity in a call center.

Cold calling

Cold calling is the process in which an agent makes phone calls to potential customers that have no previous relationship with the company.
Try: Mr. Cold Call provides an A-to-Z list of cold calling tips for more effective cold calling leads.

List source

A list source is the list of phone numbers a telemarketing firm has obtained.
Try: TeleNet Marketing Solutions provides tips and additional information on getting the right list source for your company.

Script

A script provides prepared speeches for telemarketing agents. The script provides a variety of sales pitches to use depending on the answers provided by the potential customer.
Try: Integrity Sales Leadership provides information on how a telemarketing script follows a distinct formula for making a sale and using branching methods, and it provides examples of a generic telemarketing script.

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