Telemarketing Lists Key Terms

Master telemarketing lists key terms to make the right call to your leads

Telemarketing lists help you make the most of your call center or sales team by providing you with the phone numbers and names of people you can contact. However, telemarketing lists vary widely in quality. To get the leads and lists that can serve your business, you need to master some basic telemarketing lists key terms that can help you understand your marketing options.

Brushing up on telemarketing lists key terms can help you understand some of the basic issues you need to consider when seeking out direct marketing lists. Understanding the industry jargon can also help you learn the major services offered by companies offering telemarketing lists.

 

Telemarketing lists

Telemarketing lists are lists of numbers and names of contacts that a business can contact with promotions or telemarketing sales attempts. These lists are often sold or rented by list brokers.
Try: BuyerZone has a detailed explanation of what telemarketing lists are. The website offers tips on choosing the right list.

List management

List management involves having a professional list manager who can represent, market and monetize your telemarketing list so that your business can make more revenue from your list.
Try: L.I.S.T. Incorporated has a comprehensive definition of list management that explains how management of telemarketing lists is useful for businesses.

List broker

A list broker helps a company find telemarketing lists and other advertising lists.
Try: Open 366 has a detailed definition explaining what a list broker is and what role this professional plays for a business.

Do not call list

The "do not call list" is an opt-in list that allows customers to declare themselves unwilling to receive unsolicited sales calls. Businesses who buy or rent telemarketing lists need to be careful not to call customers who are on the do not call list.
Try: WiseGEEK has a detailed explanation of the do not call list in the US and how it works.

List rental

List rental refers to the practice of buying a license to a telemarketing or direct marketing list for a specific period of time.
Try: ProspectList.com has a useful definition of what list rental means and why businesses might want to choose this option.

Compiled lists

There are two types of telemarketing or direct marketing lists: compiled lists and permission-based lists. Compiled lists are lists of numbers and names that are gathered from phone books and public records. The leads on these lists have not necessarily asked to be contacted for promotions. For this reason, compiled lists are often less expensive and less targeted.
Try: The Information Refinery has a comprehensive definition of what compiled lists are and how they work in comparison to permission-based lists.

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