Top 5 Link Building Services | How-to Guides for running your business from Business.com

Link building is important for two reasons - natural ranking on search engines and referral traffic from other websites. The subject of links has been discussed over and over in numerous online forums and SEO information sites and yet some basics are always left unclear.

This article provides a simple, easy to use set of the top 5 resources all webmasters should tap into for link development.

Action Steps
The best contacts and resources to help you get it done

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This includes links from resellers, suppliers, affiliates, industry associations, partners, trade bodies, government organisations, educational institutions and even indirect competitors. Whilst these may be the hardest of the five to come by, they also bring the greatest value.

I recommend: using link building services from a professional SEO Agency that can provide a dedicated organic link building campaign.

Press Releases

Online PR can generate a lot of quality traffic to a site. It can also be very helpful in building large numbers of inbound links to the site from some very high ranked news portals. The trick with press releases is to ensure that the information contained in them is newsworthy.

I recommend: combining your offline PR activity with online PR. Ensure that either your regular PR agency promotes press releases online, or that your SEO agency work hand-in-hand with the PR agency to optimise and distribute press releases online.

RSS Feeds

Content from your website can be syndicated on third-party sites using really simple syndication. If this content contains links back to your site, it can result in visitors clicking that link to your site. It also counts as an inbound link from a very relevant site, since unrelated sites would most likely not syndicate the content.

I recommend: Creating a popular feed, promoting it heavily with some good RSS Marketing work, and then ensuring quality link-backs via syndication.

Social Networks

Blogs and other fast-growing social network sites can be excellent sources of quality traffic and links. Modern viral campaigns harness the power of blogs and other social networks, such as business networks, alumni networks and online dating sites, to build links and generate a buzz about a new product or service.

I recommend: implementing a dedicated Web 2.0 marketing campaign, not only for the link benefit but also to drive a lot more traffic to your site and generate viral buzz and increase online brand awareness for your site.

Directories

Internet directories are still an important source of one-way inbound links to a website. There are tonnes of new directories online, offering both free and paid listings. The most important ones though, such as Yahoo! Dmoz and Yell, are the only ones that really bring substantial traffic.

I recommend: using a combination of free link building and paid link development via directories and online information portals.

Tips & Tactics
Helpful advice for making the most of this Guide

Link building is not a simple task of submitting ones' site to a couple of other websites or exchanging reciprocal links with a handful of sites identified by some cheap software. Such optimisation practices have no benefit and can often get a site banned. It is important for online businesses to use professional link building services to dedicate time and resources solely to obtain quality traffic and linkage with the vast number of other websites that are related to their business.

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