Tortillas Education and Training

Expand your customer base by increasing your knowledge of the tortilla industry

Tortillas are convenient and nutritious and come in two basic varieties - corn and flour. Corn tortillas, a staple of Mexico for many centuries, are still a major food item in central and southern Mexico and in Central America. Early Spanish settlers first imported flour tortillas from the northern part of Mexico into the Southwest. Corn tortillas and flour tortillas, alike, are becoming increasingly popular and are now enjoyed throughout the country. In fact, the tortillas industry is the fastest growing segment of the baking industry in America. Anyone can toast, steam, grill or fry this versatile, flat bread. You can stuff it or wrap foods in it. You can also eat it alone or in such dishes as enchiladas, tacos and burritos.

As a result of the rising popularity of tortillas, tortilla manufacturers and tortilla distributors are prospering and will continue to prosper. The following things are causing the rapid growth of the tortilla industry:

1. The growing number of Hispanics in America.

2. The increased consumption of tortillas among Hispanics and non-Hispanics alike.

3. The versatility of the tortilla - inexpensive, healthy meals are a cinch.

 

Learn facts and statistics to monitor trends in the tortillas industry

Knowing the facts and statistics of the tortillas industry can help you develop a budget and focus your marketing plan. A better understanding of industry trends can give your business greater leverage and help with expanding your customer base.
Try: AIB International offers general information concerning tortilla market statistics, trends and related topics. Subscribe to IBISworld to stay up to date on news and trends in the tortillas industry. Obtain The Tortilla Manufacturing Industry Report from Supplier Relations to find key financial data, cost and pricing, trends and opportunities in the tortilla industry.

Educate yourself and your staff on tortilla production and distribution

Submerge yourself in tortillas education and training to cash in on some of the profits of this growing industry. A greater knowledge of tortilla production and distribution can help you find new business opportunities. Consider such techniques as producing wholesale tortillas and distributing tortillas online as a means of industry networking.
Try: Enroll in a membership with Tortilla Industry Association to receive hands-on training for tortilla production managers and line personnel. Learn how to use a tortilla press through Gourmet Sleuth and how to dry and process tortilla corn from Mother Earth News.

Learn how to make tortillas and create your own unique recipes.

No doubt about it. Tortillas are a hot food item. Fresh tortillas are quite easy to make once the right tools and know-how are in place.
Try: Although, traditionally, tortillas are usually corn or flour, more recently, whole wheat tortillas and blue corn tortillas have become popular. Green chili, blueberry, chocolate and other specialties have also emerged. Create your own unique recipes to appeal to a more diverse audience. Learn how to make corn tortillas from Simply Recipes and techniques for reheating them from Frontera Foods. You can also learn hot to make flour tortillas through the 5min video lesson with Chef Jason Hill or with What's Cooking America. Tortillas.com offers products, equipment and literature to tortilla makers for successful tortilla production.

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