Trade Show Display Services News and Trends

Put the most up-to-date trade show display services to work for your show marketing

Before hiring a trade show display service to help design and build your exhibit for an industry convention or conference, familiarize yourself with trade show display services news and trends to ensure you’re getting a booth that fits current marketing trends. Knowing which type of display will put your products or services in the best light can make the difference between a dynamic show exhibit and a lackluster one.

Whether you need large corporate trade show displays or simple tabletop pop-ups, studying booth styles and company profiles will help you find exhibit display consultants to suit your needs. Keeping abreast of the latest trade show display services news and trends also helps ensure you’re getting the best display. Gather this information by trying to:

1. Participate in trade show exhibitors’ associations to get current news on booth trends, display companies and strategies to improve your customers’ experience in your exhibit.

2. Gather news from published and online sources to keep you apprised of trade show exhibit company news, information on shows in your industry and trends in trade show marketing.

3. Attend trade shows in your industry—particularly if you're just starting to venture into this aspect of marketing and advertising—to discover effective layouts, conference display systems and trends in colors and graphics.

 

Join exhibitor groups to discover show strategies and find trade show exhibit service consultants

Industry associations put you in touch with direct sources for news on exhibit layout trends, new sign and font styles and marketing ideas that turn customers off. Use the groups to network with other retailers or company representatives and get the names of their tried-and-true conference display service or tradeshow display company.
Try: The Trade Show Exhibitors Association provides information and education for trade show exhibitors and consultants. Discover show marketing strategies and ways to work with trade show display services companies to promote your business. Join the International Association of Exhibitions and Events to communicate with companies that plan, produce and provide services for the trade show and convention industry. Get news updates on customer service trends, discuss tradeshow display services and find reliable resources to help with your exhibit.

Read articles on display service trends and companies to keep your marketing fresh

Frequently updated tradeshow display services websites are an excellent news source for information on service providers, upcoming shows and emerging exhibit trends. Look for tidbits on effective booth layouts, graphics and lighting that you can discuss with your consultant before designing your booth.
Try: Read the blogs, newsletter and news stories on Tradeshow Week to discover details on the tradeshow services industry, successful tradeshow exhibitors and the strategies tradeshow consultants use to make your booth stand out. Find a wealth of trade show display services news and tips at TradeShowNews, which updates its site daily with relevant information relating to the trade show industry. It also offers a trade show products and services directory, searchable by category.  For more tradeshow exhibit news, see Exhibit Builder Magazine, Exhibitor Magazine and Exhibit City News.

Study each conference display and exhibit at industry events to uncover effective booth styles

Walking a show or conference floor is the easiest way to gather ideas for your conference display or show booth. Note trends in booth layouts, such as colors, carpeting, lighting, fonts and displays. If you find a particularly eye-catching exhibit, don't be afraid to ask for the name of the trade show display company or designer, so you can arrange a consultation.
Try: AllConferences.com is a directory of trade shows, conventions, conferences and more that users can search manually or by industry or region. You can include search parameters such as city, country, date or a combination of keywords to find the events that best suit your needs. Search TSNN.com (Trade Show News Network) for applicable trade shows by event, venue or supplier. The company also features a free price quote service for trade show and display materials.

 

• When walking a tradeshow floor, don't just seek out exhibits that promote merchandise similar to yours. Make note of attention-grabbing colors, high-impact graphics and comfortable, customer-oriented booth layouts regardless of the product type. Show these ideas to your tradeshow display service provider to try to adapt the concepts to your signage and displays.

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