Set Goals:
Here are most common top 5 reasons exhibitors participate in tradeshows:
- Collect qualified leads from prospective customers.
- Launch new products or relaunch existing products.
- Meet with current customers, build relationships and/or write orders.
- Conduct research among your target audience.
- Find partner organizations.
Exhibit at only the “Right Shows”
Make sure your marketing team asks the right questions of show organizers before your sign a contract.
- Describe the event to me and what makes it different?
- Request buyer demographics from the prior show.
- Which industry magazines and online partners participate as sponsors - Identify marketing tools included as part of the basic exhibit package or at low cost.
Conduct pre-show activities:
- Make sure your booth graphics are very clear.
- Train booth team on products relevant to the show’s target market.
- Conduct “booth selling” skills session.
- Empower a “booth leader”.
- Encourage daily team meetings
- Provide incentives for achieving your goals
- Schedule rest breaks to keep your booth team fresh.
- Banish cell phones from your booth.
- Never break down your booth before the show ends.
- Record all qualified leads and specific follow-up action items required.
Critical Post-Show Follow-up:
- Create a database of all qualified leads.
- Follow-up with qualified leads within 48 hours of show closing.
- Hold a post-show team meeting to identify how to improve future shows.
Contact us at howard@hftradeshow.com
Action Steps
The best contacts and resources to help you get it done
Email for Information on Tradeshow Consulting That Will Improve Your Sales Results
Tradeshow marketing consulting services that are customized for your company's unique needs, business challenges. A few simple programs can help you drastically increase the results on your most important tradeshow marketing objectives.I recommend: http://www.hftradeshow.com/wst_page5.html
For Additional Tradeshow Exhibiting Ideas
Contact the Tradeshow Exhibitors AssociationI recommend: http://www.tsea.org/
Event Planning Information Resources
Agency specializing in event marketing throughout the USA & beyond. Events are our specialty. See all the event media available to you at one source.
www.emcoutdoor.com
Agency specializing in event marketing throughout the USA & beyond. Events are our specialty. See all the event media available to you at one source.
www.emcoutdoor.com
Full Service Trade Show Display Services
Unique Exhibits, Quality Craftsmanship. Stunning Custom Designs feature Presentation & Meeting Areas, Interactive Displays & More. View our Portfolio.
Custom Displays | Booth Rentals | Custom/Rent Combo | Free Consultation
CatalystExhibit.com
Unique Exhibits, Quality Craftsmanship. Stunning Custom Designs feature Presentation & Meeting Areas, Interactive Displays & More. View our Portfolio.
Custom Displays | Booth Rentals | Custom/Rent Combo | Free Consultation
CatalystExhibit.com
Trade Show Flooring
Trade show flooring is one the most overlooked pieces to your trade show puzzle. Complete it with Trade Show Flooring Direct. Call us now and save.
Exhibits | Interlocking Tile | Bamboo Flooring | Contact Us
www.tradeshowflooringdirect.com
Trade show flooring is one the most overlooked pieces to your trade show puzzle. Complete it with Trade Show Flooring Direct. Call us now and save.
Exhibits | Interlocking Tile | Bamboo Flooring | Contact Us
www.tradeshowflooringdirect.com
Timers and large LED Displays for Kiosks & Electronic Games
Timers, counters, scoreboards, and large LED displays for Kiosks and electronic games. We build custom electronic games.
TradeShow Display | Electronic Games | Count Up Timers | Large LED Display
www.alzatex.com
Timers, counters, scoreboards, and large LED displays for Kiosks and electronic games. We build custom electronic games.
TradeShow Display | Electronic Games | Count Up Timers | Large LED Display
www.alzatex.com
Free B2B search marketing whitepaper, B2B Search Marketing Strategy Guide: Advice From the Pros.
