- Choose a target audience and aim your giveaways at these customers
- Decide whether your main goal is to introduce a new product or remind customers whom to call
- Set a budget and stick with it
Action Steps
The best contacts and resources to help you get it done
You can't beat a bag or a pen
Let's start with the basics. Everyone at a show has to write and tote their other handouts.I recommend: Try Branders for bags and PensRUs for pens.
Get more choice online
Mints, badge-holders, fans: Online marketplaces give you lots of choices and good pricesI recommend: Try 4imprint, Empire Promotional Products, Silver Star Promotions, Superior Promos Inc.
Get advice from the pros
If the wealth of options confuses you, turn to trade-show gurus for suggestions on promo products that will make your company stand out from the crowd.I recommend: Try ePromos, FrugalMarketing.com, ExhibitorOnline.com, Trade Show Marketing Mistakes.
Tips & Tactics
Helpful advice for making the most of this Guide
- Prior to a trade show, send out tickets to key customers or suppliers and request that they visit your booth for a special gift. You can keep costs down by buying big-ticket items for a select few, who will then walk around the trade show with your message. For other booth attendees, you can give away more cost-effective items.
- Engage attendees. If you don't have a large budget for giveaways, only give away items to folks who actually do something at your booth. For example, participate in a demonstration or presentation.
- Have fun. Nothing draws a crowd like a crowd. Why not go the way of the carnival barker and ask attendees to try their luck by spinning a wheel for prizes? Or start a beach-ball war with the booth across from you? If you look like you're having fun, people will be drawn to you.
the Event Planning Equipment and Supplies page at Business.com
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For less than the cost of pens & magnets, give away exciting vacation vouchers branded with your company information. Free samples here.
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