Using Custom Magnets

Use custom magnets as a cost-effective way to advertise your business

When marketing any business, you can't go wrong with magnet advertising. Magnets are relatively cheap, durable and can act as one of your greatest allies when marketing because they can be put in visible places in homes of customers.

But while custom imprinted magnets can do the bulk of your advertising for you, you still need to take steps to ensure that they're advertising your business as much as they possibly can. When considering promo magnets as your next marketing method, consider that:

1. Magnets for business can be handed out to people of all walks of life and be useful in more ways than one.

2. A promotional magnet doesn't have to be confined to a single surface type.

3. Promotional magnets act as mini-billboards because they can't because their function requires them to be placed on top of objects and at eye-level.

 

Make sure that your customized magnets have more than one use

As a business owner who has spent money on advertising magnets, you want to ensure that your potential customers will have little reason to ignore or get rid of them. Business magnets have good reputations as becoming staples on refrigerators, but it can be easy for someone to get used to their sight and end up forgetting they're there. But if you have a magnet that is more than just a magnet, the chances that your customers will keep coming back to it increase.
Try: VistaPrint offers simple calendar magnets, photo magnets and small magnets that the size of business cards. You can also order informational, schedule and memo magnets from Magnets.com.

Take your personalized magnets on the road

No matter how hard you try, you won't reach all of your potential customers all of the time. You need to find a way to advertise even when you're not trying to. Let your promotional magnets do the leg work whenever you're driving by having your car wear magnets designed to be worn on vehicles.
Try: BuildASign.com sells magnetic signs designed to be put on the sides of vehicles and allows you to upload your logo, customize your sign and order it a simple interface. The Advertising Store gives you choices beyond your standard, large rectangle for car magnets. Some magnet shapes are even designed with popular bumper sticks in mind.

Buy your advertising magnets in bulk to save the most money

Every business has an advertising budget, and you likely have a set idea of how much money you want to spend on promo magnets. Although magnets are cheap, you can magnets in bulk to save even more money. You can also opt to reduce the size of the magnets to be no bigger than a business card or choose a single color for inking.
Try: Mapleleaf Promotions provides wholesale deals on a variety of interesting, customizable and multifunctional magnets. They even offer non-traditional magnetic items like pens and clips. Magnet America openly lists their pricing schedule and has a part of it's website dedicated to custom orders.

 

• Using custom magnets the correct way simply means convincing your customers and potential clients to keep it a part of their everyday lives. The more they use your magnets, the more your magnets are advertising your business.

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