Using Custom Tote Bags

Use custom tote bags in different areas to inspire clients to remember your business

Promotional tote bags are the way to go when it comes to advertising on-the-go. When you use custom tote bags to promote your business, you let real people do the advertising for you. Wherever they take your business tote bag, you can be sure that they're acting like a virtually free billboard.

You'd be surprised how successfully custom tote bags can advertise your business. Printed tote bags can swing your business into profits that you didn't know were possible. But you have to use them effectively. When thinking about using custom tote bags a marketing device, consider the following:

1. A promotional tote bag is a tried-and-true advertising method for your business.

2. Almost every aspect of a custom tote bag can be customized to fit your business's needs.

3. Customized tote bags can be purchased in bulk.

Slip company gifts in personalized totes

Custom tote bags are a nifty way to present gifts to employees, clients or potential customers. They can even serve as another way to deliver promotional materials that may be contained within them. Any way you slice it, the bags can deliver goods and subtlety advertise where the goods came from.

Give promotional tote bags away at fundraising events

Promotional totes are a great way to imprint your brand in the minds of fundraising attendees and to remind them of your role in the event. It's a good idea to go "classy" at this type of event and invest in bags made of sturdy, more expensive material with modest logos printed on them. After all, you wouldn't want to make it seem like you've turned a fundraising event into a cheap advertising campaign. The nice thing about using promotional totes at fundraisers is that they can you can order totes that advertise both the fundraiser and your business.

Take advantage of bulk tote bags by handing them out at industry functions

Business people at trade shows and industry conferences notoriously have a lot of stuff to carry. Papers, binders and miscellaneous items all need to stored and transferred from one place to another. Think "large" when buying trade show tote bags or convention tote bags because there's a chance that other companies may have them, too. Your goal should be to offer a custom tote bag large enough to accommodate any other items received at the event so that your logo is the one that's seen.

• When buying promotional bags for your company, consider utilizing the higher end of your budget for them. This will usually result in a purchase of higher-quality bags that will be used many times outside of the event in which it was delivered. You will be recouping your budget every time someone uses your bag, so don't be afraid to spend a few extra dollars on them.

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