Using Customized Calendars

Glean great ideas on using customized calendars to promote your business

Using customized calendars is one of the many ways that businesses advertise. At the beginning of each year, many companies print calendars featuring their business name and logo. They give out the calendars as gifts to their customers.

There are several options for how you choose to use your logo calendars. Some companies simply use them as tokens of appreciation. Other businesses use calendars for advertising, promoting special services or products. In some cases, the customized business calendars simply draw attention to your company.

1. What is the purpose of your business calendar?

2. What part does your business calendar play in advertising?

3. What style of business calendars are you ordering?

Use your promotional calendars to feature your staff

Some businesses do not offer a product. If you own a service company, you will want to use your calendar to promote the expertise of your employees. Place the name and picture of your employees on the calendar, a different employee for each month. Adding a brief description of each employee's experience or expertise under the picture is a plus, along with contact information.

Promote your product in your custom business calendars

Use your business calendar to encourage viewers to buy your product. On the calendar, display a creative picture of your product or your product in use. It's always a plus if the picture is eye-catching, such as using babies and animals in pictures to gain attention. For example, if you sell clothing, dress a dog up in your attire and add a cute slogan. If you sell tractors, use a picture of a toddler in overalls driving your tractor.

Use your promo calendars for continuous advertisement

People remember what they see or hear often; use promotional calendars that customers will view frequently. People view pocket calendars and small desk calendars most often, so have these calendars printed with your company logo. Because customers carry them in their pocket or purse to record important events, they'll see your company name each time they check their calendars.

• When thinking about using your customized calendars, draw a sketch or outline of your idea. Discuss your idea with employees and get suggestions from the calendar company. Get several different perspectives before you invest in printing the calendars to ensure you send out the correct message with your logo calendar.

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