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Betty W. Stark

Guide to Using Frequent Flyer Mileage for Your Business

You racked 'em up, now put 'em to good use for your business

By Betty W. Stark, Business travel consultant and columnist, Stark Consulting

It's a harsh reality that there are about 180 million frequent-flyer members who have roughly 14.2 trillion mileage points in their accounts. New tie-in programs offering points on everything from home mortgages to kitty litter now mean that about 54 percent of all points are earned "outside an airplane."

This does not bode well for travelers who want to use their points for free trips. Not only are there too many points, there are also too few seats. In part because major carriers have drastically reduced seat capacity, more frequent flyer members than ever are coming up empty in their hunt for freebies.

If you plan to use your stash of miles to reduce business travel expenses, you'll need to:

  1. Work around the strengths and weaknesses of your carriers' program
  2. Put a value on your free ticket before hitting the "submit" button
  3. Consider using your points for hotel rooms, rental cars, office equipment, or even charitable contributions instead.

Action Steps
The best contacts and resources to help you get it done


Know what you have -- when to hold 'em and when to spend 'em

Some frequent business travelers rack up points but have no plan for putting them to good use. Smart travelers know what they have and how best to use their points.
I recommend: Consider a membership in MileageManager for an overview report of your points in each program you're enrolled in.

Earn even more: tap airline

First, pledge your loyalty to just a few airlines, those that fly the most extensive routes AND go where YOU need to go. Then tap into airline perks programs specially designed for small-and midsize businesses. Snag free tickets, upgrade certificates, airline club memberships and more. Important note! You'll earn frequent flyer miles on qualifying flights in addition to business bonus points.
I recommend: Most airlines offer benefits to business travelers. United Airlines does it through its "PerksPlus" program. Look for Northwest's BizPerks, Delta's SkyBonus, American's Business ExtrAA. The discount carriers do it too: check out AirTran's a2B, Frontier's Business Travel Program (BTP) and JetBlue's TrueBlue frequent flyer program.

Use your points for something besides airline seats

If you can't score the free seats you want, consider using some of your points to upgrade your office equipment or purchase other merchandise that will benefit your business.
I recommend: Look into swapping miles at Points.com . Consider a credit card that offers a wide selection of merchandise for miles

Give the gift that goes far

If there is no way you can realistically use your accumulated miles, consider donating them to charitable organizations.
I recommend: For a general overview of the award donation process, including links to 80 charities that accept point donations from 17 frequent-flyer and hotel-loyalty plans, visit Mile Donor.

Learn from other frequent flyers

With over 180 million of them out there you can bet there is a lot of free advice available.
I recommend: For tips and insights on how to choose and use frequent flyer miles, check out Frequent Flyer and Web Flyer. To talk with other frequent travelers, log on to Flyer Talk.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Don't play the field--pledge your loyalty to just one or two airlines that fly where you need to go.
  • Choose hotel programs the same way. Big chains like Best Western, Marriott and Intercontinental (Holiday Inn) offer many property types to meet your diverse business travel needs.
  • Calculate the value of your frequent flyer seat to get the most for the points you'll spend. Don't waste points on "cheap" seats.
  • Keep an eye on program rules and expiration dates. Many airlines are tweaking the terms, and not to your advantage.
  • If you accumulate points in an airline "perks" program, consider using them for upgrades and airline club memberships.
  • Use perks points to incentify or reward your employees.
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Frequent Flyer Programs: Virgin America
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Frequent Flyer Rewards
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Recommended Solution Providers

Airlines of the Web: Frequent Flyer Programs
Listing of airline frequent flyer programs and links.

American Airlines: Business ExtrAA
Airline incentive program for businesses including American Express credit card.

Continental Airlines: Rewards for Businesses
Reward program for companies' business travel.

Delta: SkyBonus
Program to provide companies the ability to earn points toward business rewards.

Virgin Atlantic: Flying
Corporate loyalty program which offers rewards for both a company and its employees.

AirGuide Online: Airline Fidelity Programs
List of international frequent flyer programs with links.

British Airways: On Business
International business travel awards program.

Hawaiian Air: Corporate Program
Corporate miles and benefits programs for island and mainland companies.

CreditCardGuide.com: Business Travel Rewards
Cards which enable you to earn points towards air miles, frequent flyer miles, hotel accommodations, and car rentals.

CreditCards.com: Airline Frequent Flyer Credit Cards
Credit cards with frequent flyer programs to earn airline mileage credits.

Credit-Land.com: Frequent Flyer Cards
Comparison chart and searchable by airline.

Credit-Card-Info.com: Frequent Flyer Cards
Airline credit cards offers with reviews.

MaxMiles MileageMiner
Online mileage management service for frequent flyers.

MileageManager
Mileage management resource tracking frequent travel program activity.

Best Sites to Learn More

About.com: Frequent Flyer Programs
Articles and reviews of airline reward programs for business travelers.

Frequent Flyer Magazine
Business travel news and information on airlines, airports and loyalty programs.

MyBusinessTravel.com: Frequent Flyer Wire
Reports on frequent flyer deals and travel tips.

WebFlyer
Program guide, reports, reviews, deals, tools, news and advice.

FrequentFlier.com
News, analysis, strategies, tactics, program and airport links.

Inside Flyer Magazine
News, reviews articles and editorials on travel program issues.

SmarterTravel.com: Frequent Flyer
Deals, advice, Q&A and FAQs.

FindArticles: Frequent Flier Programs
Report on the ASBTA travel survey of small business owners.

Airguide Magazine: Frequent Flyer Program News
News, reports, updates and resources on loyalty and awards programs.

CreditCards.com: Airline Frequent Flyer Credit Cards
FAQ, articles and resources.

Best Blogs and Forums

OAG: Frequent Flyer Forum
Discussion for frequent business travelers and travel suppliers.

FrequentFlier.com Forum
Forums on airline and credit card travel loyalty programs.

FlyerTalk Forums
Forums on miles and points, airline programs and credit card programs.

FlyerTalk Blogs
Member blogs on travel programs, miles and points.

SmarterTravel.com Blog: Up Front with Tim Winship
General discussion by frequent flyer expert.



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Betty W. Stark

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