Using Mannequins

Use mannequins to feature the newest products in your retail space

By Terri Deno
Most people will agree that mannequins in a store window often draw them into the store to buy something, or at least check out what the shop has to offer. Mannequins are often placed in store windows to attract people, but it's not just the clothes. If you have a realistic mannequin in the window, people are often drawn to human faces as well. This is why mannequins are still popular for displaying clothing and accessories items in any retail space.

Knowing society's perception of female mannequin forms and male mannequin forms will help you decide what types of mannequins to display in your store. You can choose from many styles, including:

1. Full form mannequins with a head.

2. Mannequin forms that do not have a head.

3. Torso forms that are more abstract than realistic.

 

Use mannequin forms that realistically reflect society

Traditional display mannequins are small, petite, and often do not reflect realistic measurements. There are, however, mannequins available that do reflect a more realistic size and shape for the majority of your shoppers. Using mannequins with a larger proportion can attract new customers to your retail store.
Try: Mannequin Store has information on curvy mannequins alongside its extensive selection. If you want to try curvy, plus-size mannequins in your store, check out the selection from eBiz Displays.

Learn how to properly dress a window mannequins display

Mannequins cannot work their full potential as attention-grabbing items unless they are displayed properly. Since the first line between customers and a sale is the front window, make sure that this display is set up to attract customers, emphasize the best parts of the clothes, and make it look as realistic as possible, if you use full form mannequins.
Try: The "Top Ten Tips" for creating a great mannequin window display from Display Sense will tell you the best ways to set up your mannequins and attract customers. And if you need to know how to dress a mannequin in a certain article of clothing, Fashion Windows can help with its informative article on dressing mannequins in pants or trousers.

Follow the latest mannequin display trends

There are many ways to catch up on the latest trends when in comes to dressing your front window with mannequins that will attract the most buyers. You can read more about this trends from a variety of fashion sources in print and online.
Try: VSMD has a mannequins and forms channel where you can stay up to date on the latest trends in creating mannequin displays as well as finding the right mannequin for the style. PSFK is a blog that follows the latest trends in clothing and decorating, including mannequins and mannequin displays.

 

  • When you buy a mannequin from mannequin suppliers, check to see if they offer additional solutions for storing your displays, such as specially made boxes or storage bins.

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