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Ned Averill-Snell

Guide to Using Microsoft Outlook in Your Business

Outlook can do a lot more to help run your business than you may realize

By Ned Averill-Snell

Bundled with Microsoft's Office program suite — a staple in most U.S. offices — Outlook quickly establishes itself as many companies' standard email program. But Outlook isn't just an email program; it's a way to manage and organize email messages, schedules, tasks, notes, contacts and other information.

Yet many small businesses fail to exploit the organizational power that Outlook provides. And if you're already using Outlook, it costs nothing more to tap its full potential. Keep in mind:

  1. Don't confuse Outlook with Microsoft's free email program, Outlook Express, which is an entirely different program with none of Outlook's advanced messaging or productivity features.
  2. If you use an edition earlier than 2003, you may not find all of the features mentioned here.
  3. Outlook is the most widely used business email platform, which means that your company's new hires are most likely to already know how to use it.

Action Steps
The best contacts and resources to help you get it done


Foster practices that encourage employees to use all of Outlook

Because Outlook's parts interact, when one person starts using a feature, soon more do.
I recommend: Train selected employees to use certain features to start the ball rolling. For example, have some use Outlook's Calendar to schedule meetings and send invitations, so that attendees will use their Calendars to review their meeting schedules. Have managers start assigning Tasks so that receiving employees can review them in their task Lists.

Evaluate newer editions to ensure that you have the features you need

Like most programs, Outlook gets better with time, and a better array of training and support availability quickly follows new releases.
I recommend: Office Update is a free tool for downloading the latest fixes and enhancements. Check the edition comparison chart to see what you have and don't have.

Deploy training and other tools to get workers up to speed

Anybody can figure out email alone, but to use other Outlook features effectively, workers may need a little help.
I recommend: Evaluate online training options, such the free Education Online for Computers or VTC Network. Consider sending one or more employees for Office certification training so that they can bring that expertise back to your company.

Integrate Outlook with other tools workers already know and love

Hooking Outlook into other popular tools may improve user acceptance.
I recommend: Let users use their AOL Instant Messenger Buddy List and initiate chats from within Outlook, or link employees' Outlook message inboxes to popular online email systems such as Gmail or Yahoo!.

Use rules to organize information and block spam

Rules, aka filters, control what Outlook does with messages it receives. Messages can be rejected, deleted, auto-replied to, auto-forwarded, filed in specified folders and more. Rules can also match incoming messages against a list of known spammers to stop spam cold.
I recommend: Check out using rules and keep up with free downloads of spammers to make blocking spam easy.

Use

The "Search folders" function allows you to find only messages, contacts or other Outlook items that match specific search criteria. Use it to create a custom view of content related to a particular topic or project.
I recommend: Here's how to use Search Folders.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Routinely visit Web sites, forums, blogs and newsletters (see Authority Sites) to keep up with new tips and techniques
  • Keep Outlook as reliable and secure as possible by regularly updating for the latest patches and fixes.

The official source of Using Microsoft Outlook in Your Business is
the Microsoft Outlook page at Business.com

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Recommended Solution Providers

Clear Context: outlook Products
Learn more about ClearContext information management system products here.

Mapilab: Outlook Add-ins
Collection of Outlook add-ons to increase productivity and add functionality.

Sperry Software: Business Bundle
Offers Outlook add-on bundle for small business.

VTC Online Training: Outlook 2003
Outlook tutorials and software training classes.

Prophet: Sales Software for Outlook
Overview of Prophet, an Outlook based solution for managing contacts, companies and sales.

Education Online for Computers
Online training for Microsoft Outlook.

Best Sites to Learn More

About.com: Outlook Tips
Oodles of information, links and tips on using Outlook.

Microsoft: How To Setup Outlook Express
Microsoft help guide and advice on setting up Outlook Express.

Microsoft: Outlook Support
Outlook advice and answers straight from the manufacturer.

ZDNet: Outlook News
Collection of application and industry news related to Outlook.

OutlookTips.net
Site offering a newsletter, tips, guides and product listings for Outlook.

Computer Hope: Outlook Help
Presents tips, technical support and shortcuts for several Outlook releases.

Slipstick: Outlook Users
In depth information on features, functionalities and problems for all versions of Outlook.

PC Mag: Outlook Tips
Easy to follow instructions for many Outlook tasks.

Outlook Power Magazine
Magazine for Outlook and Outlook Express users.

PC World: Outlook
News, reviews and how-to's for Outlook and Outlook Express.

SearchExchange.com: Outlook Tips
Collection of time-saving tips, tricks and shortcuts for Outlook.

Windows IT Library: Using Outlook Rules
Book chapter with advice on how to use Rules Wizard in Outlook.

Inside Outlook Express
Tips, tools, community links and patches for Outlook Express.

Best Blogs and Forums

Microsoft Software Forum Network: Outlook
Community forum for Outlook issue resolution.

Midtown Computer Systems Enterprise: Outlook Forums
Learn about Outlook Calendar, installation, third party utilities and team folders in these forums.

Outlook Code: Forum
Meeting place for all levels of code crunchers currently working on Outlook.

WindowsITPro: Outlook Forum
IT advice and issue resolution forums for Outlook.

Useful Technology: Blog
Collection of Microsoft Outlook and Exchange Server tips.

Outlook Programmability: Blog
Programmer's blog on Outlook development.

Tasks and Time Management in Outlook: Blog
Blog presenting tips and advice on Outlook time management.



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