Using Name Plates

Use name plates to market your employees and business in an office setting

By Samantha Gonzales
When customers walk into an office, name plates are usually one of the first things they notice. Customers use name plates to easily find who they want to talk to and who they want to do business with. Placards bearing names can also make their business experience more pleasant, as they save time and can provide customers with more information than just names.

Using name plates is a business owner's best bet when it comes to marketing their employees and the business they represent. When attempting to incorporate name plates into your business consider the following:

1. Name plates aren't just for business owners, supervisors or managers.

2. Desk name plate sizes can have an influence their effectiveness.

3. Positioning a name plate correctly can ensure that customers know who employees are and what they do.

 

Get nameplates for everyone in the office

Office name plates are a standard accessory for high-ranking employees. But desk name plates can also be beneficial to up-and-comers who want to make a name for themselves in the office. Desk plates help customers remember the names of excellent business representatives and contribute to the overall feel of a personalized business experience.
Try: You don't have to spend a lot of money on an engraved name plate for each employee. Names plates made out of plastic are economical alternatives to more costly ones. Buying in bulk can also lower your costs. PlaqueMaker.com lets business owners place orders for name plates at substantially discounted prices. Customized Engraving has a few simple clear and plastic name plates and also some premium alternatives.

Consider the size of your desk plates

The standard desk plate is 2 x 8 inches. This size usually allows space for a name and no more than two lines of text underneath it. With a name plate that small, you have few choices of where the name plate will go best on the surface of your desk. But bigger name plates may give you more opportunities to choose where and how your desk nameplates are displayed.
Try: Name Tag offers different sizes of name plates, adding as much as four inches to the standard size. Namifiers provides name plates that are slightly larger than the standard and also let business owners design and order their name plates right on their website.

Put your name placards where they will be seen

Buying name plates for desks isn't enough to identify an employee or your business. You have to put them in places where your customers' field of vision naturally falls. Positioning your personalized name plates at the front of your desk is the most natural choice, but what if your desk has an odd shape or can't handle any more clutter? Another choice is wall name plates which can be hung at eye level so that customers are sure to see them.
Try: The Corporate Connection has a number of customizable wall name plates that can be made out of plastic to help cut your expenses. B & I Nameplate can help you order wall plates in bulk with fully customizable options, including colors.

 

  • Name plates just aren't for desks and walls. Use door name plates as another way to market your business and the employees who work for you.


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