Using Promotional Paper Clip Holders

Want marketing collateral that customers are sure to hang onto? Try promotional paper clip holders!

Most customers would strongly prefer a useful custom paper clip holder to any kind of postcard, brochure or flier that your company could send out. Plus, this practical office tool is destined to reside in a prominent place on someone's desk -- in full view of the powers that be.

Some professionals get a barrage of promotional swag -- including promo paper clip holders -- at almost every event they attend. Here are a few things you can do to help yours stand out and score the prime desk real estate:

1. Talk to several marketing companies before choosing your promo paper clip holders to get the best option at the best price.

2. Make sure your promotional paper clip holder has an eye-catching design.

3. Include specialty paper clips with your promo paper clip holders.

Research using promotional paper clip holders

There are so many different types of promotional paper clip holders: magnetized or not; wooden, plastic or metal; round, square or custom shaped. It's smart to scope out your options before you make a choice. Although a paper clip holder may seem insignificant, it can actually be an important customer recruitment or retention tool.

Work on catering your custom paper clip holders to your business

Once you have a preliminary idea of what you're looking for in a promotional paper clip holder, it's time to delve into the specifics. You have to decide what type of impression you wish to make with this promotional item.

Provide paper clips with your custom paper clip holders

Your paper clip holders are pretty useless without something to hold and adding well-designed paper clips is just another way for your business to get noticed. There are all kinds of clips available in a variety of colors, shapes and sizes.

• Make sure your promotional paper clips are metal so they will work with the magnets on your paper clip holders. If you want to order the large plastic ones, consider using them for a separate promotion.

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