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Tonya Vinas

Guide to Using the Wireless Web for Your Business

Go wireless to generate sales, find new opportunities and be more efficient.

By Tonya Vinas, Writer, Editor, Researcher, Tonya Vinas

Wireless computer access isn't just for surfing the Web at Starbucks. Wireless can change the way you operate your business. The key to making wireless access to the Web work best for your business is to define your goals and then choose the proper tools. Do some advance work first by:
  1. Planning a roll-out that aligns with your business goals. If increasing sales is your number one goal, then unwire the sales force first. You will get the most immediate ROI.
  2. Decide in advance which functions truly would benefit. While it may seem that once you set up a wireless network, everyone should have access, that strategy might not be right for your business. Every access point to a wireless network is a potential security risk; and it might not be worth the cost to buy wireless-enabled computers and devices for everyone.
  3. Decide what level of security is needed for the information being accessed and transmitted and then don't compromise. Get assurances from all vendors that they can meet this level.

Action Steps
The best contacts and resources to help you get it done


Free your sales team

Sales is one area in which businesses have benefited most from wireless Web access. Field staff can access customer and lead information, execute orders, and bill instantly with sales-force automation.
I recommend: Salesforce charges a monthly fee of about $65 for its cheapest solution. Siebel CRM On Demand through Oracle is another option. Both sites can walk you through the sign-up process.

Get more movement on the factory floor

If you are a manufacturer, wireless Web access can free up movement of operators on the plant floor, improve machine maintenance and improve communications.
I recommend: Rockwell Automation's Allen-Bradley division has experts and ample product information to explain how to use Web-enabled controllers.

Take remote control

Look for novel ways for the wireless Web to enable you to be somewhere other than your office: talking to customers, scouting new opportunities, taking care of family.
I recommend: Carrier, for instances, has products that allow you to control the climate of your business space remotely via the Web.

Set up a LAN

Perhaps your business simply needs a local area network (LAN) to allow computers within one office to access the Web and interact wirelessly. To do this, purchase a wireless router, a device that can be as small as a child's shoe box. These are simple to set up yourself.
I recommend: Buy equipment from major vendors like Dell and Toshiba. Or another good resource is manufacturer Linksys.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Build in redundancies. Wireless networks, though becoming more reliable, still can fail. Have a plan to carry on with business if they do.
  • Monitor usage. Just because there are no wires doesn't mean you can forget about policies to protect yourself and your business. Start with the assumption that some employee sometime will want to use your wireless technology for illicit or illegal reasons and establish and maintain a policy to combat it.

The official source of Using the Wireless Web for Your Business is
the Wireless Internet in US page at Business.com

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Recommended Solution Providers

Blackberry: Wireless
Offers wireless solutions for a wide range of applications on a variety of BlackBerry enabled devices.

Agilent Technologies: Wireless
Developer of wireless equipment, software, and service providers.

Yahoo: Wireless
Resources for phone features, photo options, alerts, and blogging via wireless methods.

Qualcomm: Wireless
Specializes in third-generation 3G solutions to enable wireless phones, PDAs and laptops to support multimedia capabilities such as high-quality video, digital cameras and MP3 players, highly accurate position location services, and enterprise applications.

Wi-Fi HotSpot List: Wireless
Searches for hot spots nationwide for different providers.

Google Mobile: Wireless
Wireless features available through Google.

Alltel: Wireless
Specializes in wireless network services for phone and data communications.

Best Sites to Learn More

About.com: Wireless
Articles and resources devoted to wireless technology.

CNET: Wireless
Offers buyer's advice, discussions, and articles.

Inc: Wireless
A collection of useful articles written by experts at Inc. magazine.

Federal Communications Commission (FCC): Wireless
Answers common questions involving cell phones such as signal strength, danger of radiofrequencies, and problems with providers.

Wireless Telecommunications Bureau (WTB)
Handles nearly all FCC domestic wireless telecommunications programs, policies, and outreach initiatives. Wireless communications services include Amateur, Cellular, Paging, Broadband PCS, and Public Safety.

Computer World: Wireless
Knowledge center for handhelds, laptops, wireless technology, and Wi-Fi.

Government Computer News: Wireless
Some of the content is focused on professionals within the industry. However, there are also interesting tidbits for novices who are seeking views and news.

BuyerZone: Wireless
Collection of articles discussing tips, pricing, and service features.

HowStuffWorks: Wireless
Section contains several articles involving communications topics, including a basic understanding for telecom technology.

Biz Journals: Wireless
Articles on the wireless marketplace.

Telecommunications Research & Action Center (TRAC): Wireless
Provides tips for wireless service.

ZDNet: Wireless
Converging worlds of IP telephony, VoIP, and broadband.

Best Blogs and Forums

CNET: Wireless Internet Forum
Mixture of novices and experts participate in this forum on wireless internet issues.

Network World: Wireless Discussion
Topics involve a number of wireless issues.

Do-It-Yourself: Wireless Discussion
Forum for people who are interested in doing projects themselves.

Om Malik's Blog
A technology weblog edited by Om Malik, senior writer at Business 2.0 magazine.

ZDNet: Wireless Blog
Converging worlds of IP telephony, VoIP, and broadband.

Wireless Forum: Discussion
Topics include hardware, networking, and general.

IT Toolbox: Wireless Blog
General discussion on wireless, providers, and FAQs.

WiFi Forum: Wireless Discussion
dedicated to the exchange of technical and non-technical idea related to Wifi, Bluetooth and other wireless technologies.

PBX Info: Wireless Discussion
Contains forums for several providers of telephone equipment by scrolling down the page.

3G Feeds: Wireless Blog
3G Wireless Network News Feeds

The Final Mile: Wireless Blog
Wimax and other wireless related information.



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