Vegetable Juice Key Terms

Get your daily serving of vegetable juice key terms

By Kristina Seleshanko
As Americans attempt to improve their diets and live more healthy lives, juices of all types are becoming more popular. Nutrition experts recommend at least three servings of vegetables a day. Since the American diet tends to run low on vegetables, consumers are turning to vegetable juice as an easy, delicious way to get the veggies they need. But when purchasing vegetable juice for your business, you and your customers need to understand some common lingo that you will find on bottled juice labels. Not understanding vegetable juice key terms can lead you to purchase products that may not be as nutritious as you'd hoped.

 

Juice drink

Any product called a juice drink has ingredients other than juice and water. The can may include added sweeteners. Other names for juice drinks are juice cocktails, punch, fusions or blends.
Try: Toronto.ca explains the differences between juice and juice drinks.

Squeezed juice

To make squeezed vegetable juice, you take fresh vegetables and process them in a juicer or hand squeeze them. Squeezed juice doesn't undergo pasteurization, so you need to refrigerate it.
Try: Natural News Network discusses the health benefits of drinking freshly squeezed juice.

Pasteurized

Pasteurized vegetable juice is juice heated in order to reduce the harm of any bacteria, molds, protozoa or yeasts the juice might contain.
Try: The Centers for Disease Control and Prevention (CDC) explains why drinking pasteurized juice is the safest option.

Concentrate

Vegetable juice made from concentrate is real juice put through an evaporating machine until it becomes partially solid. You may have to add water to turn it into a liquid again. "Not from concentrate" means the juice hasn't undergone this process.
Try: The Ohio State University gives information on the U.S. Department of Agriculture's Standard Nutrient Database, which states that juice from concentrate is just as healthy as non-concentrated juice.

Aseptic container

In order to make a juice shelf stable, companies need to package the vegetable juice in an aseptic container.
Try: The GreenYes Archive provides information on the history of the aseptic container.

100% pure

Vegetable juice labeled 100% pure, or 100% juice, contain only vegetable juice. Companies can add water and vitamins and still remain in this category.
Try: To learn more, visit Consumers Union, which explains what the 100% pure label does and doesn't mean.


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