Vodka Basics

Increase your knowledge of vodka and learn what it can do for your business

Russian vodka was once the only type of vodka distilled, but you can now buy vodka produced in a variety of nations. Wheat, rye and potatoes are most commonly used as the main ingredient in vodka, but some vodka is made from molasses, beets or other plants. Premium vodka is usually made from wheat and rye. Vodka is generally odorless, colorless and tasteless, but can be flavored with fruits, spices or other ingredients. Vodka is commonly combined with a variety of non-alcoholic beverages to create mixed drinks.

There are many business opportunities in the vodka industry. Knowing the vodka basics will help you learn how it can improve your company's performance. If you are interested in pursuing a business in the industry and are looking for vodka information, consider the following:

1. Acquaint yourself with the differences between tuber vodka and grain vodka.

2. Add variety to your selection with flavored vodka.

3. Keep your staff current on popular vodka mixed drinks.

Learn the differences between potato and grain vodka by comparing manufacturers

Vodka can be made from a wide variety of plants, but potatoes, wheat and rye are most frequently used. Parties from each camp, potato and grain, claim superiority of their respective products. Read up on the differences, and sample some of each variety before adding any vodka to your inventory.

Discover new versions of an old favorite with flavored vodka

Vodka is a neutral spirit with little to no flavor. Vodka producers have worked to change this by creating new lines of flavored vodkas. There is a surprising variety available that will add a new flavor to your business.

Stay current on the vodka drink scene with the help of online drink mixing guides

Vodka has little to no flavor, and is most commonly mixed with other beverages to make drinks. Hundreds of drink recipes are available online, some of which utilize flavored vodka. Bartenders will benefit from these resources, and so will retailers, as the mixing guides will show what mixers you should keep in stock.

• If you want to market your own vodka, but don't want to invest in distillation equipment, there are companies that specialize in custom liquor production and packaging. You will benefit from distillation and labeling experience without having to go through the approval process for setting up a distillery.

Copyright © 2013 Business.com, Inc. All Rights Reserved.

---