Waste Management Trade Show Marketing
Stretch your trade shows investment with waste management trade show marketing
Once you locate the best trade show for your company and get your display design underway, it's time to approach your waste management trade show marketing. With the right waste management trade show marketing plan, you can attract corporate purchasing agents and business owners looking for new services for their companies.To make the most out of your participation and maximize your waste management trade show sales, you need to market yourself before the show as well as at the show. Focus your waste management tradeshows advertising in a number of ways, and you're sure to have both new and returning clients visit your booth:
1. Sponsor a trade show as a great waste management tradeshow marketing opportunity.
2. Reach out to the industry through your waste management tradeshow marketing.
3. Create a buzz with your waste management trade show giveaways.
Find waste management trade shows advertising opportunities through sponsorships
Show organizers are always looking for sponsorships for their trade shows. With a sponsorship, you can increase your exposure through pre-show marketing coverage, large ads in the show guide and a good spot on the show floor.
Try: Get noticed through obtaining a sponsorship at the Waste to Fuels conference and tradeshow, or download the marketing guide at Waste Expo's website to learn about sponsorship and other opportunities at this high-exposure tradeshow. If your budget doesn’t allow you to purchase a pricey sponsorship, the Solid Waste Association of North America’s Thinking Outside the Blue Box Conference has sponsorships available for under $300, or you can customize your own sponsorship program if you would like. For a regional show, you can sponsor the Illinois Recycling and Waste Management Conference & Trade Show and receive advertising on their website throughout the year.
Increase waste management trade show sales by targeting industry publications and organizations
For your waste management tradeshow marketing plan to be successful, you have to reach out to the industry as a whole. If you create name recognition and advertise your upcoming tradeshow exhibits, potential clients know where to find you - and are likely to seek your booth out.
Try: You can find multiple advertising opportunities through the Air and Waste Management Association, a leading industry organization that also hosts trade shows and conventions throughout the year. To reach waste professionals of all types, promote your trade show exhibit in Waste Age. Download its free media kit to see if this publication is a good advertising opportunity for your company.
Use waste management tradeshow giveaways to emphasize the green nature of your company
When you're in the waste management industry, being green is an important thing. One way to make sure your potential clients remember your environmentally-friendly policies is to make your waste management tradeshow promotions reflect that, such as choosing recycling-themed green products for these giveaways.
Try: Hand out green imprinted promotional items such as recycling bin magnets, notepads made form recycled paper or buttons with a recycling theme from Recycled Products. ePromos also has an extensive line of waste management tradeshow giveaways with a recycling theme, including a recycling guide that would keep you in your customers' minds for years to come.
- Hold a drawing for special services or products to get names and contact information for waste management tradeshow follow-up.
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