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Web content: Writing for usability

Engaging your users and still writing for search engine optimization

By Haley Nelson, Web content writer, Web Content Company
One of the biggest challenges for anybody writing Web content is balancing usability with search engine optimization (SEO) criteria. Part of you wants to write compelling, thought-provoking copy that users will love. The other part wants to fill your content up with keywords, using all the SEO tricks you can think of.

Unfortunately, neither of these techniques will get you the results you want. In this article, I'll offer some Web content usability ideas that will keep users on your site while still optimizing your site for search engines.

 


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